14 Essential Google Business Profile Statistics

Almost half of all Google searches (46%) feature a local intent. Given that Google Business and map pack listings are typically triggered by local keywords, this statistic highlights the overwhelming potential of Google Business listings in the organic search results. With Google processing an estimated 16 billion searches daily, more than 7 billion searches each day include a local intent.

Whether you’re looking for a retailer, a restaurant, or a service-based business, a staggering 97% of all local business searches begin with a search engine. Google Business helps local users to connect with local businesses in their area, to find directions, learn more about operating hours, and click through to their websites to learn more about their service or product offering.

Almost 80% of all searches for physical retailers or venues that feature a local intent will result in an offline visit to that location. Google Business is the gateway for local businesses to direct users and provide essential operating information that can assist in driving online searches into physical visitors at their location. Businesses that are serious about driving foot traffic must stay on top of their Google Business listing to ensure customers can find them offline.

More than half of all searches that feature a “near me” suffix will result in users visiting that location. Whether that’s a local business, an attraction, a park, or any other type of business, this statistic highlights the overwhelming importance of ensuring that users conducting local searches can find your Google Business listing.

Today, more than ever, consumers have options. In fact, nearly two-thirds (62%) of all users admit that they will completely disregard a business if they cannot find it through organic search. If your Google Business and your website are not visible and ranking in the search results, then your chances of being discovered by prospective customers are less than 40%.

According to the latest research, 72% of local searchers will opt to visit a store that is within 8km (5 miles) of where they conduct a search. Given that proximity is one of the most important ranking factors for local businesses, this statistic highlights the importance of correctly setting up and optimising your Google Business within your target area.

Almost half of all local searchers (45%) will interact with the 3-map pack when it is triggered in a local search. Local results that feature a map pack are triggered by queries with local intent. Within these local queries, a whopping 45% of users will opt to browse businesses that feature in the top 3 map rankings (map pack). Given the overwhelming popularity of local searches, this statistic highlights the immense value of ranking your Google Business profile at the top of the local results.

Almost two-thirds (61%) of all users who click on a Google business listing will then click on the website link from the Google Business listing. Whilst this should come as no real surprise, this statistic serves to highlight the importance of choosing the right link to provide in Google Business. Users can set a custom link on their Google Business, so choosing a link that aligns with where you want users to end up is important.

Sixty-four percent of users report using Google Business to find up-to-date information about a business. This could involve checking trading hours, reading reviews, or searching for directions to a physical location, emphasising the importance of maintaining an active and updated Google Business listing.

Although it may seem low, it’s important to remember that 33 clicks per month will include many Google Business listings that are no longer monitored. The number of clicks generated for an active Google Business account is likely to be significantly higher.

More than half of all local businesses have not yet claimed their Google Business listing. It’s important to remember that businesses may have an active Google Business profile that has not yet been claimed. Businesses that are not managing and actively updating their Google Business are missing out on valuable local search opportunities.

Google Business is the largest review platform in the world. With 88% of users turning to online platforms to find reviews before engaging with a business, this Google Business statistic emphasises the importance of managing, responding to, and actively encouraging users to leave reviews. Social proof helps build trust with prospective users and is essential for opening lines of communication with new customers.

Google Business continues to improve its category offerings, making it easy for users to select the right categories for their business. As of 2025, there are more than 4,000 available business categories for business owners to choose from. Business owners can select up to 10 different categories for their business.