Local SEO or local search engine optimisation is a digital marketing strategy that is designed to help businesses appear more prominently in the local search results. Businesses that service a specific area or multiple areas (trades people, online services providers, multi-location businesses) can all benefit from a localised approach to SEO services.
Local SEO works by capitalising on users that want to see results in their local area. Google (and other search engines) understand that when users conduct certain searches – such as those that include a specific location or ‘near-me’ at the end, want to connect with businesses in their area. As a result, search engines use things like location data and device settings to present hyper-specific search results that meet the unique demands of the searcher.
Businesses that operate within one (or more) areas can capitalise on these opportunities by implementing a local SEO strategy that correctly identifies user intent and creates content that meets those specific demands. As local SEO experts, our team can effectively identify relevant, high-converting search terms and ensure that local businesses capitalise on these potential leads with a strategic approach to SEO marketing.