SEO North Sydney
Transparent search engine optimisation focussing on ROI, not meaningless metrics.
Skyrocket your organic search visibility and accelerate growth with North Sydney’s leading SEO services. No empty promises, no gimmicks – we use future proof SEO management strategies that drive long-term growth. Take control of your online presence in 2024 with a customised SEO campaign from Australia’s fastest growing SEO Agency.
SEO Agency North Sydney
Safari Digital SEO Agency is a specialist SEO Agency working with small, medium, and enterprise level companies to deliver revenue-shifting search engine optimisation strategies.
Our approach to Search Engine Optimisation has been refined over years of experience. With every business that we work with, we continue to learn and evolve. There are over 200 factors influencing Google’s search algorithm and they’re constantly changing. With so many elements at play, it makes sense to work with a dedicated North Sydney SEO agency who live and breathe search engine optimisation.
We’re an ROI driven SEO agency in North Sydney. We believe that website traffic without conversion is meaningless. Our SEO strategy is about finding your target market and putting your business in front of them at exactly the right time.
It’s no secret that finding a trustworthy and reliable digital marketing agency is hard work. In particular, finding the best North Sydney SEO services that deliver on their “first-page results” promise can seem nearly impossible. In an industry that is built on everyone claiming to have the secret recipe for SEO success, how do you find one that actually knows what they’re doing?
Safari Digital is unlike any digital marketing agency you have worked with. For starters, we don’t claim to be the best at Facebook advertising, social media branding or Google AdWords. We focus exclusively on providing the best SEO services North Sydney has to offer.
Why Choose Safari SEO North Sydney?
Safari Digital is an ROI driven North Sydney SEO agency that leverages a wealth of performance data, competitor research, and years of experience to create SEO strategies that facilitate growth. In simple terms, we’ve been doing this for a long time and we know how to generate organic traffic, leads, and sales for your business with search engine optimisation.
We combine proven methodology with cutting-edge technology and passionate SEO North Sydney Experts. We don’t hide behind account managers, exaggerated traffic projections or theoretical improvements. We deal in facts, figures, and ROI. We’re motivated by helping businesses reach heights that they didn’t know were possible.
Working with Safari Digital SEO means you’ll gain all of the benefits of an in-house SEO consultant without, without the pitfalls and responsibility of a dedicated in-house SEO team. Safari Digital can work independently or collaboratively with your team and your business to set goals and implement organic marketing initiatives. Each step of our strategy is backed by time-tested data, sorted, and implemented to benefit your business.
Our North Sydney SEO Strategy
We use proven SEO techniques to drive highly-motivated leads straight to your front door.
Our Approach to SEO North Sydney
92% of people online will stick to the results on the first page of Google. The majority of search traffic will not go past that first page; if you’re ranking on page two, three, or four, your chances of being found in organic search are remarkably low.
Still not convinced on the power of SEO services North Sydney? The latest research proves that SEO is 5.66 times more productive than paid search marketing efforts. As such, SEO is considered to be the most effective and powerful marketing strategy in 2024. Users are much more trusting of organic search results than they are of paid results, and will generally opt to take their business to a website that has earned their way up the search engine results.
Create Quality Content
Written word is an essential element in each successful SEO campaign that we complete.
The old saying rings true; content is still king in SEO North Sydney. According to the latest stats, 57% of SEO North Sydney experts agree that content production and content marketing is the #1 way to boost results in search marketing. The same research suggests that social media marketing and backlinks rank as the #2 and #3 more effective ways to increase organic traffic in 2024.
Furthermore, updating your existing content with recent images and fresh content can improve organic traffic numbers by 111.3%. Yes, you read that right – the work doesn’t finish once you publish a post or set a new page live.
Our web copywriting specialists create engaging content that will dramatically improve your website traffic while also providing a great experience for users. When working with a North Sydney SEO company, you can rely on competent content marketers to ensure they are doing everything they can to get the most from your content. Republishing and updating existing content is one of the most efficient and effective SEO North Sydney strategies for increasing organic reach and maximising your internet marketing efforts.
On-Page Optimisation
The average page one result in Google includes 1,890 words of content. This statistic is one that keeps content marketers up at night. Detailed and insightful landing pages will position your business as an industry leader – not a follower. In saying that, not every page needs to be lengthy – competitor research should help to uncover which areas of a website require more content than others to outrank in Google.
On-page optimisation also includes the adjustment of page titles, meta descriptions, H1 and H2 tags, and user experience. By optimising all of the on-page elements of a website first, you can significantly aid search engines in crawling, indexing, and ranking your pages well.
In many cases, we will work with your web design agency or implement changes with our own internal team to ensure that all of the on-page elements that are required to get you to the first page are in place.
Build Quality Backlinks
Links let search engines know that one website thinks another site is trustworthy, authoritative, and a good source of information. Links that come from relevant and industry authorities can also provide extended brand awareness, referral traffic, and direct enhancement of site visibility.
A few years ago, it didn’t necessarily matter where these links came from. Prior to the Google Penguin update, the nature of link building focused on attaining high quantities of links, with little regard to the link itself. For a long time, link building in mass was a sure way to getting your website ranking in search engine results. Today, however, link building has significantly changed.
65% of digital marketers agree that backlink building is the most challenging aspect of SEO in 2024. This is because Google is becoming more sophisticated in understanding the source of links and how much value to place on them. Today, marketers need to make sure that they are creating clean, sustainable links that will remain secure and steady through any of Google’s future algorithm updates.
Are you worried about how much time and money your competitors are allocating for their SEO strategies? The latest studies imply that businesses are now spending more than $1,000 each month on link building efforts to boost and maintain their position in the SERPs. With general growing awareness into SEO North Sydney, companies who are ranking at the top of the search results are putting in the hard yards to defend their position by focusing on sustainable and high-quality link building.
Internal Link Structure
Much like backlinks, internal links are used as signals for search engines. Internal links are links that go from one page on a website to another page on the same domain. When you link from one page on your website to another, this signals to search engines which page you deem to be the parent page, with the most important and valuable content. As a North Sydney SEO agency, we work to use internal links connect your content and establish a content hierarchy, providing both Google and users with strategic navigational structure.
Google My Business Optimisation
56% of organisations have not claimed their Google My Business (GMB) listing. Businesses who have not verified or set up their free GMB listing are missing one of the renowned search engine optimisation strategies. Considering GMB is one of the first things searchers come across when seeking business on Google, it is crucial to have your business listed, claimed, and optimised.
GMB works by connecting local customers to businesses and services in their area. Users rely on GMB information to find proximity and location, contact details, website URL and summaries from previous customers. Not having this information readily available can significantly decrease the trustworthiness of your brand.
GMB is not just for small businesses or local restaurants. More than 75% of users who searched online visited a store within 8km of where they made the search. Having your GMB provide the necessary information at the right time can go a long way in connecting with those highly motivated customers in North Sydney.
Local SEO Strategies
As an SEO agency North Sydney, we specialise in helping local businesses get on the map. Our local SEO services work much like general SEO; only we hone-in on those customers who are looking for businesses, products and services that are in their immediate vicinity. For example, “Near me” mobile searches grew increased by 136% last year. The phrase “near me” for local searches is increasing in popularity because while people are using the internet to find information online, instant gratification means they are still making a lot of purchases offline.
Over the last couple of years, the number of people using “near me” or “buy now” to find local products or businesses has increased by an insane 500%. By now, small businesses offering products and services need to employ local SEO strategies to make the most of their local customers.
In 2024, almost half of all searches are related to location. Whether you are a small business with a new website, medium enterprise sized company, or a national leader, appearing on top for multiple Google searches in your local areas is an essential element in an effective digital marketing strategy. With more than 3.5 billion searches being received by Google every day, that’s an enormous 1.6 billion of them that include local intent.
Optimise for Mobile Search
As an SEO company North Sydney, we can say with confidence that an important and undervalued aspect of SEO today is optimising pages for mobile. According to Google, users who are not able to read or browse content easily on their mobile are likely to give up on the site altogether. Furthermore, over half of all users will not recommend a business with a poorly designed mobile website. If you’re not optimising for mobile, your business will continue to fall by the wayside.
Reporting and Tracking
Understanding growth and measuring your return on investment (ROI) begins and ends with effective SEO reporting. At Safari Digital, we provide regular monthly reports which outline all of the work that has been completed, month-on-month progress, and upcoming agenda and goals.
Unlike other SEO Sydney companies, will not fire off a generic report which is generated with no-thought or reflection. Monthly reporting provides us with the opportunity to understand the efficacy of our SEO strategies, reflect on what is (or what is not) working and how we can maximise your Google results.
Long-Term Approach
We take a long term approach to search engine optimisation to ensure that your business website stands the test of time in Google.
While increased rankings are great, our SEO Services in North Sydney focus on getting your website to rank in the right places, for the most relevant keywords, to attract the most lucrative and motivated customers.
It doesn’t matter who we’re working with; at Safari Digital, our primary purpose remains the same. We strive to significantly enhance the visibility of North Sydney-based businesses, driving the quantity and quality of leads that they receive online. Rankings do not measure our success – our success is measured by what we can achieve for your business.
Our Thought Leadership Has Been Featured Globally
Frequently Asked Questions
Why SEO is Important?
Search engine optimisation is one of the most cost-effective and scalable ways to increase your online presence and increase trust with prospective customers.
The latest research from Search Engine Journal shows that between 70% and 80% of people will completely ignore paid ads in the search engine results pages (SERPs), instead opting for the organic search results.
In fact, if your website ranks #1 in the organic search results, you can expect to get 28% of all clicks. Conversely, websites that do not rank on page 2 or lower of Google receive just 0.63% of total clicks. In other words, if you don’t rank on the first page of the search engine results pages, then your chances of being found are less than 1%.
In addition to attracting relevant, high-quality website traffic, SEO marketing also builds trust and credibility with your target audience. By appearing at the top of search engines for a range of industry relevant search terms, brand can effectively increase trust and credibility.
When you work with Safari Digital, you’ll get the experience and know-how of a team of dedicated SEO specialists. Because we’re a boutique SEO agency, your business will get the care and attention that it needs to deliver the best SEO North Sydney has to offer.
How Does SEO North Sydney Work?
If you’re reading this, chances are you’re a business or website who was searching for SEO North Sydney. If that’s the case, you’re seeing the power of Search Engine Optimisation first hand.
If you’ve been researching North Sydney search engine optimisation services for your business or website, you’ve probably read a lot of conflicting information. The truth is, there are thousands of contradictory articles about. All you really need to know is that SEO is a repeatable process that is used to send signals to search engines (such as Google and Bing) that your pages are worth showing in the Search Engine Results Pages.
Google uses a complex mathematical formula with over 200 signals to determine its ranking algorithm. As a dedicated North Sydney SEO Agency, it’s our job to understand and implement the most important ranking factors so that you can out-rank and outperform your competition.
Unlike some of our competitors, we understand that what matters most to your business isn’t ranking charts or theoretical traffic. Our North Sydney SEO firm is obsessed with ROI. We drive highly-relevant traffic to your website by targeting the most lucrative and profitable keywords and key phrases for your business.
Whether you want to drive local, high-converting traffic to your business with a dedicated North Sydney Local SEO strategy, or you’re looking to break into the national or international market, we can build the blueprint for your success.
Why is SEO a Good Marketing Option?
SEO is the most powerful inbound marketing strategy.
Unlike traditional advertising models which involve reaching out to customers even when they’re not interested in your products or services, SEO is an inbound marketing strategy that makes it easy for your audience to find you.
Search Engine Optimisation is customer-centric. You’re not cold calling, sending spam emails or interrupting with annoying pop-up ads, you’re appearing in front of potential customers organically in the search engine results pages.
SEO is more convenient and less intrusive for consumers. Instead of bombarding an unwilling audience with irrelevant information, you’re providing a valuable resource that is addressing their specific search query. We’ll find out what your potential customers are searching for and put your business in front of them at exactly the right time.
SEO or SEM - Which is Best?
Paying for advertising is expensive. 84% of Google’s revenue in 2018 was derived from advertising. Those ads that appear in the middle of articles and scattered throughout organic search results, that’s all Google Advertising.
The scary thing is, Google Advertising (AdWords) is getting more expensive by the day. In order to reduce paid advertising and create a lasting and sustainable revenue stream for your business, you need SEO.
To get seen by potential customers, your site and its content need to be optimised so that Google can read it and visitors can enjoy it. SEO is a delicate balancing act; your website needs to appeal to Google without sacrificing the user experience.
Google doesn’t want to show just any website to its searchers, it wants to show websites that are valuable to the user. Search Engine Optimisation is about understanding how to curate information in a way that search engines can understand, and users can enjoy.
How Do You Measure Success?
We measure success based on increasing the number of valuable clicks and impressions that you receive. Our goal is to drive relevant, high-converting traffic to your website for transactional search terms that help you to sell your product, increase enquiries, or secure more bookings.
Working with a North Sydney SEO expert at Safari Digital delivers a tangible increase in search engine visibility for your business. But that’s not how we will measure the success of your SEO campaign. We stand by the belief that an increase in search engine visibility due to SEO is only beneficial when we can back it up with a measurable ROI after a set period of time.
There is a very clear difference between research phrases and buying phases when it comes to SEO. For example, take the 2 phrases: “Lounges” and “buy 3 seater lounge set”. The first phrase may have a much higher search volume (which looks great on paper), whereas the second phrase has a lower search volume and a much higher purchase intent. We target key phrases that put your business in front of customers right when they are ready to buy.
How Long Does SEO Last?
Unlike PPC (pay per click) and other paid advertising mediums, SEO provides a lasting digital asset for your business. Long after paid marketing campaigns have finished, SEO is working behind the scenes to deliver qualified leads to your business.
Compared to other North Sydney digital marketing mediums, search engine optimisation continues to deliver a return on investment for the weeks, months and, years after your investment has finished.
Safari Digital SEO services can be tweaked and scaled as your business continues to grow. We’ll build a framework that drives your immediate business objectives and gives you the space to grow and evolve down the line.
What is Your Strategy for SEO in North Sydney?
Our strategy for North Sydney SEO has been developed and refined by working with clients in almost every industry. SEO is dynamic and we never stop learning.
We’ll do a full analysis of your website, content and current position in order to understand what is holding you back.
Once we’ve identified changes that can be made both on and off-site, we will then research keywords and key phrases which are going to drive traffic for your business. We take the time to research your competitors and implement strategies to help you outrank them for their most lucrative keywords.
Once we have all of the information we need, we then curate and create content to improve your search engine visibility and user experience.
How Much Does SEO Cost?
The cost of SEO services in North Sydney will depend on your business type, industry competition, and your SEO goals. Unlike other agencies, We do not offer pre-determined SEO packages that are designed to charge you for elements that you may or may not need. Our team will assess your website and provide an accurate assessment and quote based on your website and your goals.
Some of the factors that will influence the cost of SEO include:
• The age of your website
• Previous SEO efforts
• Your business location
• The goals of your campaign
• Your target markets
• The industry that you operate in
Generally speaking, a new website will take longer to rank than an old/existing website that has completed SEO work in the past. Different agencies will always offer different levels of service and results. At Safari Digital, we are committed to providing industry leading Sydney SEO services on the North side, which means that we quote fairly based on the work that is required. If we do not think we are the right fit or that we can help you with your goals, then we will be the first to let you know.
SEO Services to Suit Diverse Business Goals
Search engine optimisation services to suit different industries and applications – we’ve got you coved.
Get in Touch
What are you waiting for? Our team is ready to work with you to create a custom SEO strategy that will inundate your business with high-converting leads.
