About Us

Founded in 2018 by Liam Ridings, Safari Digital SEO Agency is a specialty SEO agency based in Sydney, Australia. Conceived whilst on a sabbatical in Europe, Liam Ridings started Safari Digital SEO Agency with a simple mission – to deliver white hat, ethical SEO services that provide real value for small to enterprise-sized companies.

Safari Digital SEO Agency is staffed exclusively by SEO specialists committed to delivering the best search engine optimisation services in Australia. The company keeps things lean and reduces bloat by removing the sales-staff and account management team and exclusively employing passionate and experienced SEO specialists.

Safari Digital SEO Agency was named Australia’s 39th fastest growing new company in 2023 in the Australian Financial Review’s Annual “Fast Starters List”. The inclusion in the list marked a milestone for Safari Digital SEO Agency as one of the only SEO agencies in Australia to achieve success purely through SEO marketing.

As a company, Safari Digital SEO Agency has never invested in PPC, Social, or any other marketing campaigns – all exposure and client generation has come exclusively through implementing the same SEO strategies that are implemented for clients. This is significant because it reflects the agencies’ ongoing commitment to proving the value of SEO in attracting the right clients online.

Outside of being named in the Australian Financial Review’s 2023 “Fast Starters List”. Safari Digital SEO Agency does not enter industry awards and instead decides to focus on client SEO campaigns. This low-key approach is at odds with many other Australian SEO Agencies’ but is a reflection of the of the company’s belief that investing in sustained growth for clients is more important than external recognition.

SEO research from Safari Digital SEO Agency has been cited by global leaders including Search Engine Journal, Amazon, Wix, Shopify, and Site Ground – a reflection of the trust and recognition in the SEO space.

Safari Digital is a specialist SEO agency that focuses exclusively on delivering the best SEO services Australia has to offer. As an Agency, Safari Digital has never invested in any marketing other than implementing SEO to generate leads and attract new clients. The company is staffed exclusively by SEO specialists and does not have a sales team or account management team. This lean approach ensures that clients’ receive face-to-face advice from SEO specialists – not salespeople. This approach also ensures that prospective clients are not “sold” SEO services and instead are provided with transparent advice that is specific to their business.

Outside of the specialist approach to staffing and service-offering, Safari Digital SEO Agency takes a client-first approach that means that they will not work with two competing businesses at the same time. This ethical approach may cost Safari Digital new clients; however, it provides a level of assurance to existing customers that their best interests are upheld and there are no competing objectives or priorities from their SEO provider.