Captain Green Solar

Captain Green wanted to increase traffic and drive organic enquiries for solar panels in every major city in Australia. When they approached us, Captain Green had a basic SEO framework with thin location and product pages for the locations that they wanted to rank in.

Our approach included a mix of transactional content for search terms such as:

• “Solar Panels + Location”
• “X-kW Solar System”

Across individual product and location landing pages. These pages were the key breadwinners for the campaign and would drive high-value traffic nationwide. Although Captain Green had some of these pages, none were strong enough to compete in a highly competitive industry. All pages were rewritten with a uniform structure that highlighted key product information and delivered genuine value to users.

In addition to these “transactional” pages, we also created a series of mid-funnel blog posts that addressed users in the decision-making phase of the buying cycle. The goal of these posts was to build trust and brand awareness with a short funnel to conversion.

Through our Solar SEO campaign, Captain Green went from a virtually unknown player in the solar organic search market to the most dominant Solar Company in Australia. We helped them rank on page 1 – usually in the top 3 – for all major cities in Australia, and achieved #1 rankings for highly competitive search terms, including “Solar Panels Sydney” (2,400 searches per month) and “Solar Panels Brisbane” (2,400 searches per month).