The Value of SEO in Mackay
Mackay is a city on the move. With more businesses and a growing local population, SEO in Mackay is proven way to drive local, qualified visitors to your website.
In the last year alone the digital marketing landscape in Mackay and regional Queensland has evolved dramatically. With more than 10,000+ businesses in the Mackay region and a burgeoning local economy, the digital space is more competitive than ever before.
Rising paid advertising costs and increased competition means that standing out and connecting with your ideal customers in Mackay requires a considered, strategic approach to digital marketing – which is where we come in.
Mackay SEO Experts
At Safari Digital, we work with businesses in Mackay to create customised, industry-specific Mackay SEO strategies that increase traffic, grow brand awareness, and drive the right kind of traffic to your website. As SEO Mackay specialists, we’ve spent the better part of a decade honing our craft and continually improving our approach to create an SEO framework that delivers long-term value. No complex jargon, no ambiguous targets, we help businesses to grow their bottom line and reduce their reliance on paid marketing with search engine optimisation.
Our Mackay SEO Strategy
1. Website Audit
Before we can get to work, we first need to understand your current position, gaps, and opportunities. During an initial website audit, we’ll use third-party SEO tools to uncover on-site, off-site, and technical SEO performance. We also look at current and past website traffic and performance. The goal of an initial website audit is to understand your current performance and any insights from previous SEO work that can guide our strategy. Whether you’ve worked with an SEO agency in Mackay in the past or this is your first foray into SEO marketing, an initial website audit will uncover a treasure trove of insights that will guide our strategy.
2. Competitor Audit
SEO is a competition. To get to the top, we need to know what (and who) you are up against. A competitor SEO audit allows our team to look at what is working in your industry and what we can reverse-engineer and adapt form the top-performing companies in your industry. We look at the on-site strategies from transactional landing pages to blogs and informational resources, as well as the off-site strategies that include links and Google business. By understanding what your competitors are doing, we can understand the gaps that exist between your current position and the leaders in your local market.
3. Keyword Research
Keyword research isn’t just about uncovering high search volume keywords. Keyword research is about understanding the intent behind how your customers use search. We group keywords by intent and type and map out where we intend to target them across your website. We carry out comprehensive keyword research to uncover all keywords that we intend to target in your campaign before we start work. By planning out and grouping keywords for your SEO Mackay strategy ahead of time we can ensure we create keyword clusters for each page on your website. Early keyword planning means nothing is missed and we don’t run into any issues down the line with things like keyword cannibalisation or duplicate content.
4. Content Writing
Our in-house team of SEO copywriters have written for local businesses and international brands. Our content-first approach to SEO services means that we prioritise high-quality, human written content that aligns with your brand and speaks to your target audience whilst meeting SEO best practices. Our SEO copywriters will work with your business to understand your tone of voice and your ideal customer to make sure content is aligned with your brand and your customers. Content is essential for SEO success which is why we continue to publish, optimise, and update content throughout your SEO campaign.
5. On-Page SEO
On-page or on-site SEO is the backbone of SEO success. Each SEO Mackay campaign starts with a clear on-page SEO strategy that clearly maps out the structure of your website and the purpose of each page. We map out keywords and ensure that each page fulfils a purpose and adds value. On-site SEO is not a set and forget activity. We continue to refine, optimise and update your on-page SEO in-line with the feedback that we receive from users and from search engines.
6. Off-Page SEO
Off-page SEO and backlinks play a crucial role in how search engines and users perceive your website. We help brands to win high-quality, valuable links that improve their credibility and boost authority. High-quality links tell search engines like Google that your site is trustworthy. Off-page SEO – specifically link building, accounts for around 30% of how your website ranks in Google and other search engines. Off-site SEO is an ongoing activity and requires continuous work and investment to stay ahead of the competition.
7. Technical SEO
We have the in-house expertise to handle all of the nitty-gritty technical SEO that ensures your site runs smoothly. Technical optimisation includes things like page speed, site architecture, security, and sitemaps, to ensure your site is accessible to users and search engines. As a general rule, large websites with a lot of moving parts (i.e. products in eCommerce) will require more technical SEO work than a smaller website. All websites will require some technical SEO, however, the size and nature of your business and website will impact just how much time is spent optimising the technical elements of your website.
How does SEO work?
SEO works to optimise the on-site, off-site, and technical elements of a website to improve rankings in search engines like Google. In simple terms, the goal of search engine optimisation is to create content and a website that engages visitors and cultivates trust with search engines.
Google uses a complex ranking algorithm with more than 200 different ranking factors to determine how a website ranks in the organic search results. Together, these factors will determine when and where a website appears to visitors on search engines.
At its core, SEO is a repeatable digital marketing strategy that focusses on the on-site, off-site, technical, and content elements that determine rankings. Not all ranking factors are weighted equally, and not all require the same level of optimisation. As an SEO agency, our job is to ensure we are focussing on the tasks that move the needle and result in a positive improvement in rankings and search visibility.
Who can benefit from SEO?
If you are a business that offers products or services, then there is a good chance that an SEO strategy can help you to reach your target audience. SEO relies on awareness, if your customers are actively searching online for the goods or services that you offer, then SEO will be an effective way to attract those visitors to your website and generate relevant, high-quality leads.
While it would be fair to say that almost every business could benefit from search engine optimisation services, there are certain industries and niches that are more likely to benefit from an SEO strategy. Industries such as home repairs, professional services, ecommerce, medical and health, engineering, SaaS, and similar industries are most likely to see extreme growth with SEO.
SEO is an important digital marketing strategy for any business looking to increase the amount of traffic and leads that they receive through organic search. If you are already investing in paid marketing, SEO is a great way to reduce your reliance on paid advertising and attract organic leads to your website.
Why is SEO important?
SEO is an important digital marketing strategy because it has the highest level of perceived trust amongst all users (around 70% higher than paid marketing) and it generates ongoing visibility and leads for your business.
Unlike pay per click (PPC) marketing which stops working the moment you turn it off, SEO is an investment in your business that continues to pay dividends and provide value over time.
As the cost of paid advertising continues to increase and users are flooded with more ads, organic marketing is an effective way to provide value and win trust with prospective users. Organic SEO isn’t just about “selling” to users – it’s about winning trust and increasing brand recognition. Familiarity builds trust which means that over time, businesses who appear at the top of the organic search results have a higher level of perceived trust within their niche.
According to the latest data more than 75% of users will completely ignore and skim past paid ads in search engines in favour of the organic results. That means that businesses who rank at the top of the organic results win more clicks and leads than ever before.
How is SEO different from other marketing?
SEO is a powerful inbound marketing channel. Instead of “reaching out” to users through advertising, search engine optimisation is about meeting customers in the search results when they are actively looking for the goods or services offered by your business.
SEO is inherently customer centric. Instead of hassling customers with cold calls or cold emails, you’re appearing in front of potential customers organically in the search results and providing value through informational content or solutions through the product or service pages on your website.
SEO is less intrusive and more trustworthy than traditional digital advertising. Instead of bombarding an audience that is not actively looking for your goods or services, you are providing valuable resources that directly address their search queries.
The Value of SEO for Mackay Businesses
Not sold on the value of SEO in Mackay? Here’s a handful of SEO insights that are worth knowing when weighing up SEO as part of your digital marketing mix in 2026.
How it Works
Step 1: Initial consultation
During our initial SEO audit, we’ll ask important questions that help us to understand your business, your challenges, and your goals. Equipped with these insights, we can determine if we are the right fit for your goals and how our SEO services can help your business to grow.
Step 2: Research & feasibility
Following your free SEO consultation, we’ll do an initial audit of your website using third party tools to understand your current and historic website performance. Based on insights that we collect during your initial consultation, we will look more broadly at your market and your competitors to uncover SEO opportunities.
Step 3: Strategy & proposal
Armed with information about your business and our SEO audit and research, we’ll put together a custom 12-month SEO Mackay strategy roadmap for your business. Each strategy includes a month-by-month breakdown of what you can expect from us and markers for success and growth along the way.
Step 4: Partnership & growth
Once you accept your proposal, it’s time to get to work. Our team will work on the on-site, off-site, and technical elements of your website in-line with our SEO strategy doc. We provide clear and transparent reporting with weekly updates, monthly meetings and reports, and quarterly performance benchmarking.
Why Choose Us
We are SEO specialists
Safari Digital is a specialist SEO agency. No generalists, no account managers, and no pushy sales people. When you work with Safari Digital, you’ll partner directly with SEO specialists that understand your business and are invested in your success.
Transparent service
We provide transparent, honest SEO advice without the pushy sales spin. SEO isn’t the right fit for every business, and our services may not be applicable for your goals. We only partner with businesses where we know that we can provide value.
Custom solutions
We don’t offer off-the-shelf SEO packages or cookie-cutter SEO strategies. Each SEO campaign is customised for the unique goals of that business. As a result, we can invest resources in the right place to ensure that you get results.
