Epic Office Furniture
An SEO strategy that navigated a changing marketplace.
Find out how Safari Digital helped Epic Office Furniture to increase their organic visitors by 482% and achieve 152% more top 3 rankings for high-value transactional search terms.
About Epic Office Furniture
Epic Office Furniture is an Australian Ecommerce furniture retailer providing commercial office equipment and accessories to the B2B and B2C markets. Based in Brisbane, Australia, Epic Office Furniture is one of Australia’s leading Ecommerce retailers for commercial furniture and provides fast Australia-wide shipping.
Known for sharp pricing and an extensive range, Epic Office Furniture carries a complete range of office furniture including chairs, tables, workstations, storage, partitions, as well as complete commercial office fit out solutions.
The Challenge
Despite an extremely broad product and category range, Epic Office Furniture were missing out on high-intent search traffic across their key categories, products, and location-based searches that drove the majority of commercial buying activity.
The timing of our engagement also meant that we had to consider the shifting market place in Australia. As the nature of work in Australia changes and remote/hybrid work becomes the new norm, office furniture now shifts from being a purely B2B market and has become an increasingly B2C space. Epic Office Furniture needed to move quickly to capture the emerging B2C market without disrupting their already strong B2B arm of the business.
When we started with Epic Office Furniture, they were coming off the back of a 12-month strategy from another SEO agency. While the strategy had seen a modest (10%) increase in organic traffic, most of that growth was attributed to increased brand name search and the growing office furniture market in Australia’s shift towards remove work. The previous SEO work also left some baggage – a trail of poor-quality links, duplicate category pages and keyword cannibalisation, and poor category structure. On top of this, Epic Office Furniture also had dozens of category pages that shared content with their sister site Whiteboards & Pinboards.
The Strategy
The Results
Our SEO strategy for Epic Office Furniture saw a significant increase in organic traffic for high-value commercial search terms that resulted national coverage across the B2B and B2C furniture markets and drove a strong increase in organic sales.
The results after 12-months of work:
The clients’ strong understanding of their market and acknowledgement of the shifting market dynamics away from purely B2B and into a mixed B2B and B2C helped to maximise results and ensure growth in a rapidly evolving space.
