SEO for Electricians

Before we start looking at your website and your competitors, we first need to learn about your business. Our initial planning meeting uncovers the electrical services that you offer, the locations that you cover (service area radius), and the types of jobs that you want to be doing more of. We take a collaborative approach to electrician SEO services to ensure that our strategy aligns with your business goals.

By working collaboratively, we can create an SEO plan that drives the right traffic to your website.

During an initial website audit, our SEO specialists will look at current website performance and plan out important first steps for your SEO campaign. We look at Google Search Console data, Google Analytics, and Google Business profile data to gain direct insights into current website performance. From here, we can establish baseline metrics for website performance. During the initial website audit, we also use third party SEO crawling and audit tools from Semrush, Ahrefs, and Screaming Frog to determine off-site and technical performance.

SEO is a competition. To rank at the top of the search results in your area, we need to know who we are up against. By reviewing the SEO strategies from top performing electrical businesses in your area, we can determine what is working and what is currently holding you back. A competitive SEO analysis provides a 360-degree view of your market and helps to uncover valuable insights around the search terms that we can target. In many cases, a competitor analysis also provides data around how your ideal customer is already finding your competitors and the locations that they are targeting.

During a competitor analysis, we will compile a list of top performing commercial and informational content from your rivals. We’ll also look at how they segment services and locations to uncover insights into the greatest areas of opportunity.

A technical SEO audit involves a deep dive into the structure, crawlability, and backend elements of your website. This step allows us to uncover any unseen technical issues that may be holding you back. Some of the factors that we determine during a technical SEO audit, include:

• Site speed and performance
• Page-level accessibility
• Website crawlability
• Google Search Console reports
• Indexing and coverage
• Structured data
• Website security
• Duplicate content

Google Business is arguably the most important piece of the local SEO puzzle for electricians. Google maps hold prime search engine result page (SERP) real estate and are essential for trust with customers.

Google business is not a set and forget task. It requires ongoing maintenance and optimisation to maximise visibility. We handle the entire Google Business profile setup, optimisation, and ongoing profile enhancements including new posts, service updates, product optimisation, review building strategies, review management strategies, and monitoring and protecting against changes.

Keyword research for electricians is more than just looking at the keywords with the highest search volume. When it comes to implementing a successful electrician SEO strategy, keyword research and mapping means uncovering search terms by location, type, and intent. From there, we sort keywords into groups/clusters so that we know where we intend to target them on your website.

We use market-leading third-party SEO research tools SEMrush and Ahrefs, as well as Google Trends data to uncover how users are searching. We complete all keyword planning and mapping before starting any on-site actions.

Ranking for the right keywords is just one part of the equation – ensuring that those clicks turn into conversions is the second (and more important) piece to the puzzle. For all sparkie SEO campaigns, we create a landing page that balances essential SEO and UX elements to drive traffic and conversions. Our goal is to create a consistent, unified layout across key pages on your website. Our experience with electrician and tradie SEO across Australia means that we know what works.

Content is the cornerstone of every successful electrician SEO campaign. High-quality content increases trust with search engines and establishes electricians as credible thought leaders amongst competing businesses. As an SEO agency, we are content-first in our approach which is why we have an in-house team of SEO copywriters with extensive experience in the electrical space.

Foundational link building for electricians includes directory links and NAP (name, address, phone number) citations. Foundational links are the first piece of the puzzle when it comes to building trust with search engines. These links confirm key business information and establish a unified off-site presence for your electrician business. By providing consistent business information across online directories, we are able to effectively increase trust with search engines and with users.

Link building or back links account for a significant portion of how your website ranks in the organic search results. Link building is not a one-and-done activity. Backlinks are an ongoing component of every successful electrician SEO campaign.

Today, links account for roughly ~30% of how a website ranks in Google’s organic results. Backlinks are a “vote of trust” and signal to search engines that you are worth showing to users. By gaining backlinks from credible, niche-relevant online sources, we can effectively improve trust and rankings for electricians.

Content marketing is the key to building trust and becoming a local leader in your city. For electricians, this means covering top-of-the-funnel and mid-funnel search terms used during the “information gathering” stage of the buyer journey. Our electrician SEO strategies include ongoing content that covers information that is valuable and relevant to your target audience. By creating informational resources, we are able to effectively build trust with both users and search engines.

Our content for electricians is targeted towards important mid-funnel search terms that align with the services that you offer in the locations you service. Each piece of content plays a role in establishing trust and improving authority and trust for your business.