SEO for Roofing Companies

Before we look at your website or your competitors, we start with an initial planning session to work out your focus areas and services. Roofing companies are what’s known as a service area businesses (SAB) which requires a unique local SEO approach. To get the ball rolling, we start by specifying your service area and the roofing services that you offer. Based on your “base location” and the services that you offer, our goal is to get you more jobs in locations with the lowest possible travel time. This planning process allows us to work collaboratively to align our SEO strategy with your business operations.

During an initial audit of your website, our SEO specialists look at your current and past website performance. Using third-party SEO tools as well as direct data sources like Google Analytics, Google Search Console, and Google Business data, we can gain insights into current performance to draw baseline performance metrics. The goal is to understand your current performance, what’s working, and begin to piece together what is holding you back.

SEO is a competition. Before we can get your website to the top of the organic search results, we need to know who we are up against and what they are doing. By looking at the top competitors in your service radius, we can determine what is working for them and the gaps that currently exist in your strategy. An initial competitor analysis provides a 360-degree view of your market and enables our SEO consultants to uncover valuable insights into how your competitors are marketing themselves. In many cases, we will also uncover types of services, keyword variations, and other nuances that can help to inform how we market your business.

An initial technical SEO audit looks at the technical aspects of your website. We use a 100+ point checklist of technical items that covers page speed, accessibility, crawlability, and website infrastructure. Roofing websites are typically “static” which means that the initial technical audit and fix-implementation is the most important part of the process. Unlike larger websites (think Ecommerce/Enterprise) with many moving parts, a roofing website tends to be less dynamic. That means that the initial technical SEO audit and setup is crucial for long-term success.

Google business optimisation and visibility is crucial for roofing companies. The Google Map pack takes up a huge piece of page one real estate for roofing search terms. That means that ranking at the top of Google maps is one of the most important pieces of the local SEO puzzle. We optimise key profile markers including hours, service locations, business description, media, and products to increase local visibility.

Google business optimisation is not a set and forget task. We provide ongoing Google Business management and optimisation services that include review collection strategies, review responses, edit management, posts, products, and business updates. Our 23-point Google Business checklist ensures that your Google process is optimised and maintained for local success.

Keyword research for roofers is a collaborative approach. We determine your service area, your most important (and profitable services), and where you want to be completing jobs to inform our keyword strategy. When it comes to a successful SEO for roofers’ strategy, we need to align SEO with your business. We work backwards by understanding your business and your most important locations/services before we start keyword research.

Once we understand where you service and the jobs that you do, we can then start researching how your ideal customer is searching for you. We use a range of keyword research tools including SEMrush and Ahrefs, as well as Google Trends data to uncover how users are searching for the services that you offer. We map out all target keywords before we begin implementing any on-site actions.

A great SEO strategy is just one part of the equation. What happens once users get to your website determines whether traffic turns into conversions. We create an SEO-friendly landing page structure that balances key SEO elements such as structure and layout with UX elements to drive both traffic and conversions. Our goal is to create a consistent, unified landing page structure that mirrors your brand and creates a consistent on-site experience. Our experience with tradie SEO services means that we have extensive experience with what works and how to make the most of website traffic.

Great content is the cornerstone of every successful roofing SEO strategy. High-quality content improves search engine visibility and builds trust with your target audience. As a content-first SEO agency, we have extensive experience writing for trade service businesses. We know that type of content that users are searching for and how to create content that builds trust and drives conversions. Ongoing content creation is included in all roofing SEO services campaigns and ensures we build trust and nurture leads from the information gathering stage through to the final conversion.

Foundational links or NAP (name, address, phone number) link building is an essential first piece of the off-site SEO puzzle. Foundational link building helps to lay the groundwork for trust with search engines by creating a consistent and unified organic search presence for your business. By providing search engines with consistent business information across authoritative online directories, we can effectively build trust with search engines and users.

Link building or backlinks account for a significant portion of your SEO success. Backlinks are not a one-time thing – they require ongoing work and acquisition to maintain organic visibility. At the time of writing, backlinks account for roughly ~30% of how your website rankings in Google. In essence, a backlink acts as a trust signal or a “vote of confidence” from one website to another. By gaining relevant, niche-specific, authoritative backlinks we can effectively improve your trust which, in turn, improves rankings.