SEO for Plumbers

Before we look at your website or conduct an initial audit, we first need to get to know you and your business. We start by asking important questions about the plumbing services that you offer, your service area – including where your team is located and priority service areas based on proximity. The goal is to understand your business, the commercial value of different services, and your priority locations. Based on the services that you offer and the areas that you service, we can begin a collaborative plan of attack to decide where we should allocate resources and priorities for your SEO strategy.

An initial SEO audit of your website gives our SEO specialists an opportunity to understand current and past website performance. We use third party SEO tools, as well as first-hand data from your Google Search Console, Google Analytics, and CRM (where available) to gain insights into your current and previous performance. Using these insights, we can then understand what is working, where gaps exist, and what is currently holding you back.

SEO is a competition. In order to win more leads and traffic from organic search, we first need to know who you are competing against. A competitor review allows our team to uncover the local leaders in your area. By looking at the top competitors in your service area, we can determine what is working for them, what we can adapt from their strategies, and how we can start to win more of the traffic that they are currently getting from organic search.

to ensure that it is accessible to users and easy for search engines to crawl and index. We use a 100-point checklist of technical items that covers things like page speed, accessibility, crawlability, and website infrastructure. Plumbing services websites are typically more “static” than something like an Ecommerce website which means that technical SEO is typically more of an initial implementation process rather than an ongoing optimisation process. That means the initial setup of your website is crucial for your long-term SEO success.

Google business optimisation is crucial for local search visibility in the map pack.  Google’s map pack takes up a disproportionate amount of real estate in the organic search results and is crucial for winning local, high-converting leads. We optimise key markers such as categories, services, hours, service area, media, and provide ongoing guidance for reviews and Google posts to maximise your visibility in Google Maps. As a plumber, your Google Business profile is one of your most important assets for winning trust. Our 23-point Google Business optimisation checklist ensures that your Google process is optimised and maintained to drive local success.

Conducting keyword research for plumbers requires a collaborative approach. Working with our clients, we determine service area, services offered (i.e. blocked drains, emergency, hot water etc.), and the locations where you want to be completing the majority of your jobs. When it comes to putting together a successful SEO campaign or plumbers, choosing keywords that align with your business objectives if more important than choosing keywords that have the highest search volume.

We work together to understand your priority locations, high-margin services, and the jobs you want to be doing more of to put together your keyword strategy. We’ll put forward opportunities, what your competitors are doing, and what we believe should be the focus based on business priorities and SEO potential.

Targeting the right keywords and getting customers onto your website is just one part of the equation. What those customers do when they reach your website (i.e. send an enquiry, make a phone call, submit a quote request etc.) is largely determined by the quality of your landing pages. We work with you to understand how you want to receive leads (phone, email, text etc.) and then create landing pages that drive customers to complete your desired action. Our goal is to create a consistent, unified landing page structure that complements your existing website design and ensures that SEO traffic is converting into revenue generating leads and conversions for your plumbing business.

High-quality, authoritative content is the cornerstone of every successful SEO campaign for plumbers that we complete. High-quality, relevant content improves your search engine visibility and increases trust and authority with your target audience. As a content-first SEO agency, we have an in-house team of content writers who have extensive experience writing SEO content for trade businesses. We create content that matches your brand tone and voice, while also ticking all of those SEO boxes to ensure that you rank for the right search terms.

Foundational link building such as name, address, phone number (NAP links) is an essential piece of the off-site SEO puzzle for trade businesses. Foundational link building through key business and industry-specific directories builds trust with search engines and helps to create a unified, consistent brand presence. By providing search engines with consistent business information, we can effectively increase your authority and trust.

Link building or backlinks continue to account for a significant portion of how your plumbing business ranks in the organic search results. Backlinks is not a one-time “fix” or solution – it requires ongoing work to increase visibility and build trustworthy, relevant links to increase your authority. At the time of writing, backlinks account for roughly 30% of how your website ranks in the search results. By acquiring relevant, authoritative backlinks, we can effectively increase your trust with search engines and users which, in turn, increases your search engine rankings.