SEO Adelaide

There are hundreds of digital marketing agencies in Adelaide all vying for your business, so why should you choose Safari Digital?

For starters, we are a dedicated Search Engine Optimisation (SEO) agency, not a generalist digital marketing company. Our single-channel approach to SEO services has helped more than 300 businesses across Australia, including Australian Government Agencies like the Workplace Gender Equality Agency (WGEA) and Australian Institute of Criminology (AIC), to grow with SEO. Our trained and experienced Adelaide SEO consultants take an ROI-first approach to SEO to ensure we provide maximum value for our clients and prioritise revenue and business growth.

The key elements of a successful SEO Adelaide strategy are on-site SEO, off-site SEO, technical SEO, and content. These elements – the four pillars of SEO – work together to build trust and increase organic search visitors.

On-site SEO: Optimising the website’s layout, structure, and flow to improve organic search rankings.
Off-page SEO: Generating backlinks, brand mentions, and organic citations that boost website authority and improve search rankings.
Technical SEO: Ensuring that a website is crawlable and accessible for users and search crawlers alike.
Content: Creating valuable and relevant content that provides unique first-hand insights and meets Google’s E-E-A-T criteria.

SEO or search engine optimisation services optimise websites for increased organic search visibility by focusing on four key areas; on-site, off-site, technical, and content. With SEO services Adelaide from an experienced provider, businesses can get professional help and guidance in developing and implementing proven strategies that generate increased traffic, visibility, and conversions.

Using an approach that places the user first and ensures that the strategy meets the needs of both users and search engines, SEO can help businesses to rank at the top of search engines for valuable, revenue-generating search terms.

Yes, SEO really does work. But here’s the caveat – it’s not an overnight fix.

Unlike pay per click marketing, search engine optimisation takes time to work. If you’re looking for a fast fix or you want to “dip your toe” into the water, then SEO isn’t going to be the right fit. We strongly advise against “trialling” SEO and routinely advise would-be clients to allocate that budget elsewhere if that’s the intention. Just like going to the gym, SEO is a commitment. It takes time to see results, and the effort stacks up over time. If you’re not consistent, then you won’t see results.

Over the last five years we have helped 200+ Australian businesses to increase their organic traffic and drive leads, enquiries, and sales online using SEO as their primary marketing channel.

SEO is effective for almost any businesses whose target market uses search engines to find their products or services. If your business isn’t the right fit or we think that you’ll get a better ROI from other marketing channels, we’ll let you know!

Asking how much SEO costs is kind of like asking how much a holiday costs – it depends where you’re starting and where you’re headed. As a rule of thumb, you get out exactly what you put in.

The more that you invest, the more time you get from our experts to optimise your on-site, off-site, technical, and content resources that help search engines to rank your website.

We quote three levels of services for all prospective clients so that you can choose how much you would like to invest. The pricing starts from $1,500 per month (+GST) at the lower end and can go up to $10,000+ (+GST) per month for larger, enterprise level businesses.

You can get in touch to arrange a free consultation and strategy session where we can work together to understand your goals and the investment required to achieve them.

There is no exact timeline for SEO results. On average, clients start to see results after the three-month mark with the most significant increase in traffic occurring between 6-12 months of the campaigThere is no exact timeline for SEO results. On average, clients start to see results after the three-month mark with the most significant increase in traffic occurring between 6-12 months of the campaign.

Websites that have a strong domain, brand recognition, and a library of helpful resources on their websites are much easier to rank than a new website that is just starting out.

Some of the factors that will impact the timeline for SEO results include:

• The competition in your niche/industry/location
• Your starting point for traffic
• Previous SEO work or campaigns
• Where you rank right now
• Your in-house resources
• The competition of your target keywords

Long story short – it depends.

If you stop doing SEO, then you’ll eventually start to notice that your rankings and site traffic slowly decreases. Not because the strategy wasn’t right, but because the way that websites are ranked continues to change and new competitors continue to emerge.

It’s unlikely that you will notice a significant change in the few months after you stop investing in an Adelaide SEO strategy for your website. You may notice that your results change especially quickly if your competitors start to ramp up their efforts or there are significant algorithm shifts.

SEO takes time to deliver results. On the other hand, SEM can deliver instant results – for a cost.

An SEO strategy won’t start to reap rewards overnight, so if you’re a new business or you don’t have another source of leads, then it’s a good idea to invest in SEM whilst SEO is working in the background to improve your organic rankings. The long-term goal of our SEO services in Adelaide is to reduce your reliance on SEM and other paid marketing channels, however, this won’t happen overnight.

Many of our clients choose to work with an SEM specialist at the same time as working with us (as SEO specialists) on their search engine optimisation strategy.

SEO ROI is lower than SEM in the short term, however, with the right strategy, should be more lucrative and deliver a higher ROI than SEM in the long term.

Ultimately, you don’t have to do one or the other. If both channels provide leads and deliver a positive ROI, then you should continue to do both.

This is a common question that we get. In fact, if you search for Guaranteed SEO in Google, we have written an article that ranks #1 about why you should be especially wary and sceptical of agencies offering guarantees.

Google provides this warning around guarantees:

“Your prospective SEO should be able to give you realistic estimates of improvement, and an estimate of the work involved. If they guarantee you that their changes will give you first place in search results, find someone else.”

Based on your starting position and rankings, we’ll provide you with a realistic assessment of what is possible and a rough timeframe for results. However, we do not provide a guarantee or exact timeframe for the very reasons outlined above.

We won’t need to make huge changes to the appearance of your website; however, we will need to implement a number of subtle, on-page changes across your content, meta data, and layout to ensure your website gets the best possible results.

We’re not web designers and we can’t design an entirely new website for you, however, we are a hands on SEO Agency in Adelaide and will work with you to ensure your pages are set up to convert and we are making the most of the new traffic to your website.

We use competitor insights, market research, and third-party keyword research tools to select the right keywords for your campaign. Based on your goals and SEO budget, we can then determine the best plan of attack to deliver results.

The keywords that we choose will include a mix of transactional (things that people search when they are ready to buy, book, or call) and informational (top of the funnel keywords that users search when looking for information). Information and transactional keywords complement each other and help to establish topical authority – so they are both necessary to achieve the best results.

Content writing is included in all of our SEO campaigns.

As an SEO agency, we are a content-first agency, which means we prioritise content above almost everything else when allocating resources within your campaign.

Over the past few years, Google’s search algorithm has continued to evolve, and as a result, the way we write and create content has changed significantly. Gone are the days when SEO content was focused on things like keyword density and keyword stuffing. Today, we create content that is genuinely valuable to users – content that informs, engages, and satisfies search intent.

With the rise of large language models (LLMs) flooding the internet with low-quality, regurgitated content, now is the time for businesses to invest in a content strategy that stands out. By producing unique, insightful, and human-written content that directly answers the questions people are searching for, your website can rise above the noise.

As an agency, our founder Liam Ridings comes from a content background. From day one, all of our SEO strategies have been built around developing a robust, content-led framework that drives meaningful, long-term results.

Yes, backlinks are generally included in all of our SEO campaigns.

In some of the enterprise SEO campaigns we run, backlinks tend to integrate more into the PR side of SEO. However, for almost all small to medium-sized business SEO campaigns, backlinks are included as part of your strategy.

At present, backlinks account for around 25% of how you rank in organic search results. If you’d asked this question three or four years ago, we probably would have said closer to 40-50%. But as search continues to evolve, the weighting of backlinks within Google’s algorithm has changed.

That’s not to say backlinks are no longer important – they still play a significant role. However, Google and other search engines now place more emphasis on content quality and on-site ranking factors when determining where your website appears in search results.

Unlike some other agencies, we don’t outsource backlink building to another company. Everything is handled in-house. That means we take the time to create high-quality, relevant backlinks that genuinely add value to your website.

When determining backlink quality, we don’t rely on superficial metrics like Domain Rating (DR) or Domain Authority (DA), as these can be easily manipulated. Instead, we look at:

• The organic traffic of the referring domain
• The relevance of the backlink to your website
• The history and credibility of the referring website

We handle the entire process in-house — from outreach to link placement — to ensure every link we secure meets our quality standards and strengthens your SEO foundation.

If they can’t rank their own website, then how do you expect them to rank your website?

One of the hallmarks of a good SEO provider is their ability to rank their website for competitive key terms. If you’re choosing an SEO specialist for your company, that means ranking for relevant search terms.

Before speaking to an SEO service provider, do a bit of background research to check whether they are ranking for keywords that are relevant to their industry. It should go without saying, but if a digital marketing agency is trying to sell you their search engine optimisation services through Google Ads or social media, that should be red flags.

Remember, just because they are good at paid online marketing doesn’t mean that they are going to be any good at SEO. The truth is search engine optimisation is (by far) the most complex part of digital marketing. So you want to make sure that you are choosing an SEO provider that knows how to get results.

There is no such thing as guaranteed SEO services. We write extensively about the pitfalls of such services right here if you’re interested. SEO companies that are offering ranking guarantees should be given a wide berth. SEO is a long-term strategy; any company working against the clock to deliver results within 60-days or not get paid does not have your long-term success in mind.

With that said, your SEO provider should be able to provide you with a realistic timeline of when you can expect to see results. Metrics such as website age, domain rating and domain authority, competition in the market, and many other factors mean that we can give you an accurate assessment of timelines.