We help tradies build trust, generate leads, and drive scalable growth with SEO
We partner with tradies across a wide range of industries, including roofers, plumbers, electricians, and more, to create sustainable SEO strategies that deliver long-term growth and consistent results.
We help tradies spend less time worrying about their marketing, and more time working on their business with a done-for-you SEO strategy. Simply tell us your services, your service area, and the types of jobs you want to be doing more of, and we can create a customised SEO strategy that aligns with your business goals.
Build trust and authority
SEO is all about meeting customer demand. SEO marketing helps tradies build topical authority and win trust with users actively searching for their services.
Target local users
Understanding your service area is everything. Our SEO for tradies focuses on reaching local, qualified leads in your area who are already searching for what you offer.
Reduce paid marketing spend
Drive more clicks and win more jobs without paying for every lead. SEO for tradies helps you build a steady online funnel that continues to generate traffic and enquiries.
What is SEO and how does it work?
SEO, or search engine optimisation, is a digital marketing strategy designed to help websites appear higher in organic search results.
If you’re not sure about the difference between organic and paid results, it’s fairly simple. The paid listings are usually the top two or three results you see on Google, and businesses pay for every click on those ads (known as PPC or Google Ads). The organic results, on the other hand, are earned – meaning you don’t pay for them. When your website ranks at the top of the organic search results (AKA: SEO results) you don’t have to pay each time someone visits.
The biggest difference between SEO and paid marketing is timing and scalability. Paid ads are immediate. You can setup a campaign in Google Ads, turn them on or off whenever you like, but the moment you stop paying, your visibility disappears. SEO, however, takes longer to build, but once your site starts ranking, it can generate consistent, ongoing traffic without the ongoing ad spend.
When done properly, SEO is more cost-effective and scalable than paid advertising. It helps you build a foundation of trust, authority, and visibility that continues to grow over time. It also means that you’re not at the mercy of rising ad costs or competitive bidding wars against other tradies.
46%
46% of all searches include a local intent. SEO for tradies is about ranking for the right, local SEO keywords that drive bookings.
97%
The percentage of users that turn to search engines to find businesses in their local area. An SEO strategy puts your business front and centre.
62%
Almost 2/3 of users will disregard a business that they cannot find online. Your trucks and vans are one thing – but your online presence needs to match it.
Benefits of Investing in SEO for Tradies
Pay-per-click advertising is renting – SEO is buying. When you invest in SEO, you are investing in the long-term future and stability of your business.
Our SEO Services for Tradies
Find out what’s included in our end-to-end SEO strategies for Tradies.
Every SEO strategy starts with a complete audit of your website, your current position in the market, and a look at your past website performance. Your previous SEO activity and current position of your website will determine how much digging we need to do to get an accurate idea of your current position.
During our initial website audit, our SEO specialists will dive into your current site structure and SEO strategy. Using third party tools, we’ll look at previous SEO work, competitors, and gaps that currently exist in your SEO strategy (on-site, off-site, technical, content).
A competitor analysis gives us the opportunity to uncover who your main competitors are in your local area. We look at who’s ranking well for top-level city search terms, who’s ranking well in the suburbs, and who’s performing strongly for the specific services you offer.
The goal of a competitor audit and analysis is to identify the strengths and weaknesses of your competitors’ strategies, highlight gaps in your own approach, and develop a tailored SEO strategy that considers all key elements (including on-site, off-site, technical, and content factors) to help your website rank higher and perform better in search results.
On-page (or onsite) SEO refers to all the elements on your website that affect how you rank in the organic search results. For tradies, this means aligning your website content with the services you offer and the locations you service.
Our on-site SEO strategy for tradies considers a complete range of on-page factors, including:
• Metadata
• Page titles
• URL structure
• Internal links
• On-site navigation and menus
• User journey
• Landing page design
We take a ground-up approach to on-page SEO to identify any gaps in your current strategy early on. This allows us to fill those gaps and build the service pages and location pages needed to help your business rank at the top of local search results in your industry.
Content is essential for your SEO success. As an SEO agency for Tradies, we take a content-first approach, meaning we have an in-house team of SEO copywriters who create content for your business throughout your campaign.
This includes your transactional landing pages for the services you offer, your location pages, your core website pages, and the ongoing content marketing we produce through blog articles.
Content isn’t just vital for SEO; it also shapes how your prospective customers perceive your business. No matter which trade you’re in, there are countless companies that sound exactly the same. Our job as SEO copywriters is to separate you from the competition and position your business as a trusted, authoritative leader in your industry.
Technical SEO ensures that your website is crawlable and can be indexed by Google. We take care of the technical elements on your website to make sure it’s easy to crawl for search bots and also simple to navigate for your users.
Some of the most important technical SEO aspects that we handle in your campaign include:
• URL structure
• Site speed
• Optimising for mobile, tablet, and desktop
• Structured data and rich results
• Troubleshooting Search Console errors
• On-site accessibility and navigation
Off-page (or off-site) SEO refers to all of the factors that happen outside of your website that affect how you rank in the organic search results.
In the case of SEO for tradies, this includes things like backlinks, directory listings, Google Business optimisation, Google reviews strategy, outreach, and brand reclamation.
We do not outsource any of our off-site SEO work. Everything is handled in-house to ensure the highest level of quality and consistency. The goal of off-site SEO is to build trust with your users and authority with search engines, helping your business rank at the top of the search results.
In terms of your SEO success, off-site SEO accounts for around 20-25% of how you rank on Google, making it an important part of what we do as your SEO agency.
Frequently Asked Questions
