An Overview of SEO for Tradies
Let’s face it – there are hundreds of tradies in your niche all vying for the same customers in the same area.
Whether you’re a plumber, roofer, electrician, or any other trade business, your customers are actively searching for your services online. In most cases, they don’t have a company in mind; they are open to suggestion, and the companies that appear at the top of the search results are the ones that win the lion’s share of traffic.
The latest data shows that less than 1% of organic clicks go to businesses that are not on page one of Google. That means that if your company doesn’t appear in the first 10 results, then there is a 99% chance that you will not be found online. If you’re going to the casino, those aren’t great odds.
Search engine optimisation (SEO) services for tradies are in high demand – and for good reason too. The cost of paid marketing channels like Google Ads and Social Ads is continuing to increase. With such a competitive and saturated market, tradies are looking for better, more cost-effective ways to attract new customers.
Our data shows that an SEO strategy can reduce the cost of acquiring new customers by 46% compared to a PPC strategy alone. By focusing exclusively on local SEO strategies that drive local, relevant customers, our tradie clients have been able to effectively reduce their reliance on paid marketing channels and create a 24/7 funnel for new clients.
Safari Digital is a specialist SEO agency that understands the intricacies and nuances of ranking trade websites. It doesn’t matter whether you’re operating in a regional city or you’re looking to rank in every suburb of a major capital city; we take a specialised approach that considers your unique requirements.
What is SEO for Tradies?
SEO for tradies or tradie SEO services is about improving the on-site, off-site, technical, and content elements of a website to rank higher on search engines in the natural organic listings. The goal of SEO is to build organic search rankings to increase traffic and reduce reliance on paid marketing channels.
If you’re a tradie, then you’ve probably heard of Search Engine Optimisation (SEO). In simple terms, greater visibility in the organic search listings means more clicks, more enquiries, and more calls for your business.
There are more than 200 individual factors that impact how your website ranks in Google. Not all of them hold equal weight; however, there are countless different optimisations that will affect how you rank in the organic search results.
As a speciality SEO agency for Tradies, it’s our job to focus on the on-site, off-site and technical optimisations that are going to move the needle for your business. By focusing on the elements that count, we can effectively implement an SEO strategy that will increase your rankings and translate to more calls and more enquiries for your business.
The Value for SEO for Tradies
SEO for tradies helps to create and maintain a strong local search presence that allows tradies to win trust, generate leads, and drive qualified web traffic that converts to paying customers.
It’s important to remember that SEO isn’t just about winning traffic – it’s about getting in front of the right customers at the right time.
SEO is the foundation of all marketing for tradies. By understanding where your customers are located, what they are searching, and the services that they are looking for, trade businesses can implement strategies that reach the right customers more effectively. As the cost of Ads continues to increase, SEO is an investment in long-term brand visibility that builds trust and credibility.
What is the most important SEO strategy for tradies?
Local SEO is the most important SEO strategy for trade businesses.
A successful SEO strategy for tradies isn’t just about generating more clicks and impressions – it’s about generating the right clicks and impressions.
Our SEO services for Tradies focus on ranking for search terms that translate into calls, enquiries, and booked jobs.
Perhaps the biggest mistake we see when reviewing other tradie SEO strategies is that SEO agencies often go after the wrong keywords. Instead of focusing on local opportunities, which translate into bookings, they go after keywords with the highest search volume.
For example, the search term “Colorbond Roof” gets 4,000 searches per month in Australia, which seems great. But here’s the thing, most of those users are researching styles, colours, or simply researching the material – they are not actively looking to hire anyone. Compare that with “Colorbond Roofing Sydney”, which gets just 70 searches per month but attracts people actively looking for someone to install (and supply) their Colorbond roof in Sydney.
The second keyword has a much lower search volume, but it is far more likely to generate qualified, high-intent leads – and that’s exactly where an SEO strategy should focus.
By prioritising conversion potential over search volume, our tradie SEO clients achieve better results from their SEO investment.
Benefits of Tradie SEO Services
Pay-per-click advertising is renting – SEO is buying. When you invest in SEO, you are investing in the long-term future and stability of your business.
Our 6 Step SEO Strategy for Tradies
Find out what’s included in our end-to-end SEO strategies for Tradies.
Transparent SEO Pricing for Tradies
Each business is unique. Your starting point, your previous SEO efforts, and the competition in your industry all play a key role in determining the resources and effort that are required to get results. We provide custom SEO pricing for tradies to ensure you only pay for what you need and nothing you don’t.
Frequently Asked Questions
How much does SEO cost for tradies?
SEO for tradies typically starts at around $2,000 per month plus GST for tradies operating in non-metro areas.
Tradies operating in metro areas can expect to pay between $2,500 and $3,500 per month, depending on the level of competition. Tradies who want to target users at a suburb level within metro areas can expect to pay $3,500+ per month.
Just like the timeframe to see results, the cost of SEO will depend on your service area, the level of competition, and the amount of work required to achieve results. Tradies in non-metro areas can generally expect to pay less than those operating in large metro areas.
Similarly, trade businesses that want to target users in multiple regions or at a suburb level will pay more than those who only want to target users at a city level. In other words, if you want a dedicated page for every suburb rather than a single page targeting an entire city, it’s going to be more expensive.
These are rough figures only and don’t take your unique circumstances into account. To get an accurate quote tailored to your business, please get in touch with our team to arrange a free consultation.
