Leading SEO Company Launceston
Safari Digital is a progressive search engine optimisation Agency that works with small to medium sized business in Launceston to facilitate online growth with SEO. Since 2018, we have been partnering with local businesses in Launceston to deliver SEO services that facilitate substantial growth in Tasmania and Australia-wide. We do not offer Web Design, Facebook Marketing, or PPC Services. We spend all of our time, effort, and resources on creating search engine optimisation strategies that generate substantial growth for our clients.
Just like Google’s search ranking algorithm, our approach to SEO in Launceston has changed dramatically over the last few years. With each new update and each client that we work with, we continue to learn, grow, and refine our practices. Search marketing is completely dynamic, and so is our approach to providing services to our clients.
We believe that the SEO industry has an image problem. More than half of the prospective clients that we speak to have had a negative experience with an SEO Agency in the past. At Safari Digital Launceston, we want to mend some of those bridges by delivering SEO that provides real value. It is our job to understand the position of your business and determine whether you are the right fit for our SEO service.
At Safari, we will never take on a client where we do not feel like we can add value. Our services are tailored towards one thing – delivering a substantial, worthwhile return on investment (ROI). If we do not believe that we can deliver a return on your investment, then we will not take you on as a client. Transparency is at the core of our business. If we believe that your marketing budget can be invested better elsewhere, we will be the first to let you know.
What Does SEO in Launceston Involve?
An SEO Launceston Company or Agency provides search engine optimisation services that are designed to increase Google rankings and website traffic for a business.
A Launceston SEO company is an external team that delivers ongoing work for a business in Tasmania that is looking to improve their local search results. In most cases, search engine optimisation companies operate as a standalone agency that provides SEO services to a business. Search engine optimisation is a way that local companies can increase the number of enquiries, leads, and sales that they generate through their website.
As an SEO Agency, Safari Digital has an in-house team that handle every aspect of an organic search marketing campaign from start to finish. We do not outsource any aspect of the process which means that you will have a single point of contact for work being carried out on your website.
In short, SEO Launceston is an ideal solution for local companies that Hiring an external company means that you are able to get on with your core speciality and delegate your marketing to a specialist that is able to handle the process autonomously.
Why Choose Safari Digital?
Safari Digital is an ROI driven SEO Launceston agency that leverages a wealth of performance data, competitor research, and years of experience to create SEO strategies that facilitate growth. In simple terms, we’ve been doing this for a long time and we know how to generate organic traffic, leads, and sales for your business with search engine optimisation.
We combine proven methodology with cutting-edge technology and passionate search engine optimisation experts. We don’t hide behind account managers, exaggerated traffic projections or theoretical improvements. We deal in facts, figures, and ROI. We’re motivated by helping businesses reach heights that they didn’t know were possible.
Working with Safari Digital SEO means you’ll gain all of the benefits of an in-house SEO consultant without, without the pitfalls and responsibility of a dedicated in-house SEO team. Safari Digital can work independently or collaboratively with your team and your business to set goals and implement organic marketing initiatives. Each step of our strategy is backed by time-tested data, sorted, and implemented to benefit your business.
Client Case Studies
Proven results across countless industries. Our clients rank #1 on Google for the most competitive industries in Launceston.
8 Step Strategy for SEO Launceston
A refined process to improve your organic search visibility.
Website Audit
Before we can create an SEO strategy, we first need to understand where you are and gain a 360-degree view of your website and your current position in the market. We will assess your current rankings, website metrics, technical SEO performance, backlink profile, and areas of opportunity. Once we have this data, we can then use it to create an action plan that will inform the SEO strategy that we use for your business.
Competitor Analysis
Keep your friends close and your competition closer. We will conduct a comprehensive competitor analysis to find out what your competitors are doing to win SEO traffic, what we can learn from what they are doing, and reverse engineer strategies to outrank and outperform them in Google search. In most cases, the companies that we uncover during this phase are completely different to the companies that you expect. Remember, just because someone has a strong presence of TV, print, or radio, does not mean that they perform well on Google search.
Keyword Research
Keyword research is the process of uncovering how your target market uses search engines to find the goods or services that you offer. During this phase of your SEO campaign, we will uncover the informational and commercial search terms that we will use to create a keyword strategy and identify which pages on your website will be used to target these search terms. We will sit down with you to look at opportunities and create a holistic keyword strategy for your business.
Content Writing
Our team of talented SEO copywriters are based in Australia and university educated. We don’t employ overseas copywriters or hire cheap SEO specialists to create copy that looks awful on your website. Our talented team of copywriters will write content that ranks well, represents your brand, and provides a memorable first impression for your website visitors.
Technical SEO
Technical search engine optimisation refers to all of the unseen elements that impact how your website ranks in the organic search results. Ensuring that your website is easy to crawl, fast, and accessible for users is at the forefront of our technical SEO solutions. We focus on site speed, keyword cannibalisation, HTTP status codes, website accessibility, and a whole host of other technical SEO factors that impact how you rank in Google and other search engines.
Backlinks
Link building, backlinks, or in-bound links as they are commonly referred to are links that go from an external website back to your website. Search engines use backlinks to determine the relevance and quality of a website. Backlinks act as a vote of confidence from one website to another. We focus on building white hat, long-term links that abide by Google’s strict best practices and ensure that your website does not land in hot water.
Ongoing Content Marketing
Content marketing in the form of blogs, new landing pages, or further on-page enhancements goes a long way towards improving your SEO visibility. A recent study found that websites that regularly update content achieved 434% higher indexation rates and significantly increased the number of keywords that they rank for in Google search. At Safari, we create informational content resources that support the transactional pages on your website and drive relevant, high-value traffic.
Monthly SEO Report
We send monthly SEO reports and can arrange monthly meetings to ensure you are always across the latest developments and progress from your campaign. Our reports focus on the on-site and off-site activities that we have completed over the last month and provide insight into the KPI metrics that matter most to your business. We look at organic clicks, organic impressions, click through rate (CTR), pages per session, and a myriad of other factors that provide insight on your campaign progress.
Our Launceston SEO Blueprint
The Power of Google Rankings
Is your website ranking on page two, three, or four of Google? Believe it or not, 92% of search traffic will not go past the first page of Google. That means nine from ten users will select a site from the first page of Google. If your site is ranking on page 2 or 3 of Google’s search results, the chances of your website being discovered are exceptionally low. It’s a scary fact that accurately proves the value of a comprehensive SEO strategy if you want to gain traction online.
In today’s digital generation, search users are generally much more in tune with ‘paid’ results sitting among organic search results. Users are more trusting of organic search results and tend to take their business to sites that have earned their way up the search engine result pages.
SEO is 5.66 times more effectual than paid search marketing. In fact, SEO is regarded to be the most potent and effective online marketing strategy. Users are much more trusting of organic search results and tend to take their business to websites that have earned their way up to the top of search engine result pages.
Link Building
Forming the backbone of a website’s visibility, meaningful and relevant backlinks are a critical component of any comprehensive SEO campaign. When one site links to another website, this signals to search engines that they consider the link receiver to be trustworthy, relevant and a good source of information. When receiving a backlink from another website, this can also provide increased brand awareness and referral traffic.
Link building has been ranked as the most complex and unpredictable component of SEO. According to the latest research, one-third of businesses are allocating more than $1,000 each month towards their website link building efforts.
Over the years, link building has centred on gaining high quantities of backlinks, with little or no regard to where the link was coming from. Today’s backlink building practices are much more sophisticated and clean. To meet these demands, our search engine optimisation services focus on building natural, sustainable, and relevant links that continue to provide value.
Content Marketing
Two in three SEO experts deem content marketing and content creation as the single most effective way to drive SEO in Launceston.
Creating content increases indexation rates by more than 434%. Google loves sites that are regularly updated with new content. In an effort to reward webmasters who consistently renew and update their content, Google will index their pages faster and rank their content higher in search results. Updating existing content with images and text can boost organic traffic by 111.3%.
Local SEO
As an SEO Company, our specialty is helping small businesses extend their local reach. If you operate a service or product-based company, there is an enormous opportunity for you to find your most lucrative customers, in your local areas. Almost half of all Google searches are related to a location in some way – an SEO statistic that highlights the value of local optimisation for websites that want to make a dent on the local market.
78% of location-related searches on mobile phones will result in an offline purchase. Instant gratification means that brick and mortar style companies are still thriving today. Local search studies imply that users making local searches on their phones are even more likely to convert to paying customers, and 90% of these transactions will occur in a physical location. Local SEO is a highly-effective way to attract local, relevant leads.
Mobile Optimisation
It should come as no shock that mobile search is now the most popular choice for people to interact with Google and the internet. As such, ensuring that your pages and site is optimised for mobile search and usability is one of the most critical aspects of SEO.
Failing to optimise your website for mobile means missing out on enormous opportunities. Google has stated that users who are not able to read or browse content efficiently on their mobile phones will inevitably give up and abandon the site altogether. Moreover, almost two-thirds of all users will not recommend a company with a poorly designed mobile site.
People are using their mobile phones for almost everything. Even if you operate a brick and mortar physical storefront – mobile phones play a pivotal role in the way potential customers engage with you online. Search studies reveal that over 30% of all mobile phone searches were made right before visiting the intended physical store. Having the correct information easily accessible online can only improve your conversion rate offline.
On-Page SEO
Before we can address any of those on-site elements of SEO, we first need to consider everything on-site. Adapting and tweaking the on-page components of a website can significantly improve and impact organic search engine rankings. And yes, while we still do not understand the exact formula behind Google’s ranking algorithm, we can deduce that optimising specific on-page points of a website will strengthen relevancy signals and develop a fitter crawling experience for search engine bots.
As an SEO agency Launceston, our on-page SEO optimisation includes thorough competitor analysis, a deep dive into keyword research, and adaptation strategies to get your pages noticed in search. On-page content and landing page optimisation includes adjusting the title tags, H1 tags, meta description, keyword density, and methods to enhance user experience.
Google My Business (GMB)
One of the most foundational elements of improving SEO Launceston is claiming and optimising your Google My Business (GMB) listing. A free tool provided by Google, GMB works with Search and Maps to provide local customers with nearby businesses and services.
56% of all businesses are yet to claim and set up their free GMB listing. Online users rely on GMB’s information to find the location of a company, essential contact details, website information and testimonials from former customers. As an SEO agency Launceston, our GMB management strategies include cleaning up all primary data, optimising categories and titles, and regularly updating the listing with fresh Google Posts and photos to ensure locals know the business is alive and well.
Page Title Optimisation
Page titles are one of the most reliable relevancy signals for search engines. Page titles are used to describe what a page is about and how it might be relevant to specific search queries.
While metadata might not be a direct ranking factor, optimising your meta descriptions can significantly help encouraging users to visit a site. Your meta description is one of the first things users see in search engine results; getting it right can get more users to click-through to your site.
Internal Links
Internal links can actually have a significant impact on organic search visibility. Internal links are those that come from within a domain and link to another page on the same domain. Internal links establish a page hierarchy, helping search engines to understand which pages are most relevant and which are less valuable. If search engines have a better understanding of which pages are parent pages, they will ideally rank them for the most relevant search queries above less useful pages.
A Long Term Approach
SEO is an intricate process that takes time and vision. Every business that we engage with is unique; however, the search engine optimisation principles remain consistent. Irrespective of your company type, age or industry, if you are looking for a way to enhance your local or national search visibility, we can help make it a reality.
Our SEO Team Is Backed by the Best Tools
Frequently Asked Questions
How Does SEO Work?
If you’re reading this, chances are you’re a business or website who was searching for SEO Launceston. If that’s the case, you’re seeing the power of Search Engine Optimisation first hand.
If you’ve been researching Launceston search engine optimisation services for your business or website, you’ve probably read a lot of conflicting information. The truth is, there are thousands of contradictory articles about. All you really need to know is that SEO is a repeatable process that is used to send signals to search engines (such as Google and Bing) that your pages are worth showing in the Search Engine Results Pages.
Google uses a complex mathematical formula with over 200 signals to determine its ranking algorithm. As a dedicated Launceston SEO Agency, it’s our job to understand and implement the most important ranking factors so that you can out-rank and outperform your competition.
Unlike some of our competitors, we understand that what matters most to your business isn’t ranking charts or theoretical traffic. Our search engine optimisation services are geared towards ROI. We drive highly-relevant traffic to your website by targeting the most lucrative and profitable keywords and key phrases for your business.
Whether you want to drive local, high-converting traffic to your business with a dedicated local SEO Launceston strategy, or you’re looking to break into the national or international market, we can build the blueprint for your success.
How Much Does SEO Cost?
The cost of SEO services will depend on the competition in your industry, your unique SEO goals, and your starting point. As an SEO agency, it comes down to the amount of resources and time that is required to help you achieve your desired results.
During our initial consultation, we will examine your current position in the market, your unique goals, and put together a strategy to help you achieve those goals. The cost of SEO services will depend on a number of factors including:
• The age and history of your website
• Your current website health and baseline metrics
• The amount of new content that is required
• The quantity and quality of backlinks that you currently have
• The goals for your campaign
• Your industry and your competitors
• The location of your business – naturally, Launceston is less competitive than Melbourne or Sydney.
SEO pricing will vary dramatically between agencies. There is no ‘like for like’ service – each company will offer a different level of service that will lead to a different set of results. To find out how much SEO costs for your business, book a free consultation with one of our experts today.
Why is SEO Important?
SEO is the most powerful inbound marketing strategy.
Unlike traditional advertising models which involve reaching out to customers even when they’re not interested in your products or services, SEO is an inbound marketing strategy that makes it easy for your audience to find you.
Search Engine Optimisation is customer-centric. You’re not cold calling, sending spam emails or interrupting with annoying pop-up ads, you’re appearing in front of potential customers organically in the search engine results pages.
SEO is more convenient and less intrusive for consumers. Instead of bombarding an unwilling audience with irrelevant information, you’re providing a valuable resource that is addressing their specific search query. We’ll find out what your potential customers are searching for and put your business in front of them at exactly the right time.
SEO vs. PPC – Which is Best?
Paying for advertising is expensive. 84% of Google’s revenue in 2018 was derived from advertising. Those ads that appear in the middle of articles and scattered throughout organic search results, that’s all Google Advertising.
The scary thing is, Google Advertising (AdWords) is getting more expensive by the day. In order to reduce paid advertising and create a lasting and sustainable revenue stream for your business, you need SEO.
To get seen by potential customers, your site and its content need to be optimised so that Google can read it and visitors can enjoy it. SEO is a delicate balancing act; your website needs to appeal to Google without sacrificing the user experience.
Google doesn’t want to show just any website to its searchers, it wants to show websites that are valuable to the user. Search Engine Optimisation is about understanding how to curate information in a way that search engines can understand, and users can enjoy.
How Do You Measure SEO Success?
Working with a Launceston SEO expert at Safari Digital delivers a tangible increase in search engine visibility for your business. But that’s not how we will measure the success of your SEO campaign. We stand by the belief that an increase in search engine visibility due to SEO is only beneficial when we can back it up with a measurable ROI after a set period of time.
There is a very clear difference between research phrases and buying phases when it comes to SEO. For example, take the 2 phrases: “Lounges” and “3 Seat Fabric Lounge Launceston”. The first phrase may have a much higher search volume (which looks great on paper), whereas the second phrase has a lower search volume and a much higher purchase intent. We target key phrases that put your business in front of customers right when they are ready to buy.
How Long Does SEO Last for?
Unlike PPC (pay per click) and other paid advertising mediums, SEO provides a lasting digital asset for your business. Long after paid marketing campaigns have finished, SEO is working behind the scenes to deliver qualified leads to your business.
Compared to other Launceston digital marketing mediums, search engine optimisation continues to deliver a return on investment for the weeks, months and, years after your investment has finished.
Our SEO services can be tweaked and scaled as your business continues to grow. We’ll build a framework that drives your immediate business objectives and gives you the space to grow and evolve down the line.
Do You Work with All Businesses?
No, we do not work with all business.
We have a few rules that determine whether or not we can work with a business. Some of those rules include:
1. The business must be a good fit for SEO – not all businesses or industries are the right fit for search engine optimisation services. Before we start working with you, we need to determine whether SEO is the best marketing channel for your business. If we find that there is a marketing channel that is better suited to your business, then we will tell you.
2. We must not be working with your competitors – we do not work with two of the same businesses in the same location at the same time. For the same reason that AFL coaches don’t coach multiple teams at the same time, we won’t work for multiple competing companies at the same time.
3. Our goals must align – like you, we want to work with clients that we love working with. Mutual respect and a healthy working partnership are the key to long-term SEO success.
If we tick all of the above options, then we would love the opportunity to work with your business to achieve better rankings and outstanding SEO results.
How Do You Implement SEO?
Our strategy for Launceston SEO has been developed and refined by working with clients in almost every industry. SEO is dynamic and we never stop learning.
We’ll do a full analysis of your website, content and current position in order to understand what is holding you back.
Once we’ve identified changes that can be made both on and off-site, we will then research keywords and key phrases which are going to drive traffic for your business. We take the time to research your competitors and implement strategies to help you outrank them for their most lucrative keywords.
Once we have all of the information we need, we then curate and create content to improve your search engine visibility and user experience.
How Do I Get Started?
Ready to discover what our SEO Launceston services can do for your business? Simply use the contact form below or the contact page on our website to arrange a follow up with an SEO consultant.
Please allow up to 48 hours for us to get back to you. We’ll respond to your email with some complementary questions about your business and then provide you with a free SEO Analysis.
Get in Touch
What are you waiting for? Our team is ready to work with you to create a custom SEO strategy that will inundate your business with high-converting leads.
