SEO for Solar Companies

Before we start looking at your website and your competitors, we first need to learn about your business, the produces and services that you offer, and goals for your campaign. Depending on the competitors in your area and the margins that you may receive on certain products, you may want to prioritise particular locations, products, or services. Our collaborate approach to solar SEO service ensures that our strategy aligns with your business goals.

By understanding your business and your goals, we can create an SEO strategy that is going to drive the right traffic to your website.

An initial website audit gives our SEO specialists the opportunity to look at your current website performance and plan our important first steps for your SEO campaign. Reviewing your Google Search Console, Google Analytics, and Google Business data, we can gain direct insights into your baseline website performance. We will also use third party tools including SEMrush and Ahrefs to look at off-site metrics.

SEO is a competition – so we need to know exactly what your local competitors are doing. By reviewing the top performing websites in your area, we can determine what is working and what is currently holding you back. A competitor analysis provides us with a 360-degree view of your market and can also uncover valuable insight around the products and services that your competitors prioritise. In many cases, our SEO audits for solar companies uncover key information around the types of products, services, and locations that their competitors are targeting.

During a competitor analysis, we will put together a list of your competitors top performing commercial and informational pages. We’ll also look at their keyword mapping and uncover insights that we will use to determine the greatest areas of opportunity.

A technical SEO audit of your website means taking a deep-dive analysis of the structure, accessibility, and backend elements of your website. A technical SEO audit helps us to uncover any issues that may be holding your website back. Some of the most common technical factors that we examine during an audit, include:

• Site speed analysis
• Page accessibility
• Website crawlability
• Google Search Console crawl reports
• Google Search Console indexing reports
• Website structure and information hierarchy
• Website security
• Duplicate content

Google business is one of the most important local SEO ranking factors for solar companies. The latest data shows us that 97% of local customers will search online for information about local businesses. Your Google Business includes key information about your trading hours, service areas, and customer experiences that inform the actions of your prospective customers.

Google business is not a set and forget task. We take an ongoing approach to Google business optimisation that includes review collection strategies, review responses, trading hour management, category selection, service offering, posts, and products. Our 23-point Google Business checklist ensures that your business is optimised for the right categories and gives you the best possible

Keyword research for solar companies is more than just looking at the search terms with the highest search volume. When it comes to implementing a successful Solar SEO strategy, keyword research means uncovering search terms, grouping them into clusters, and sorting them by where we intend to target those keywords on your website.

We use third party keyword research tools including SEMrush and Ahrefs, as well as Google Trends data to uncover how users are searching for your solar products or services online. We will complete all keyword research and map out those keywords before we begin implementing any on-site SEO actions.

Getting visitors to your website is one part of the equation – ensuring that those users take the desired action is the second – and more important – piece of the puzzle. We will create an SEO-friendly landing page structure that balances key SEO elements such as structure with important UX elements that drive conversions. Our goal is to create a unified and consistent layout across key transactional pages on your website. Our experience in the solar industry means that we know what works – it’s about implementing that proven structure on your website.

Content creation is the cornerstone to every successful solar SEO campaign. High-quality content improves rankings, establishes trust with your target audience, and builds a brand that resonates with your target audience. As an SEO agency, we are a content-first SEO team with an in-house team of SEO copywriters who have extensive experience writing for the solar industry. We understand the nuances of the industry, what we can (and can’t) say, and the technical terminology.

Foundational link building – AKA directory or name, address, phone number (NAP) link building is the first piece of the off-site SEO puzzle. Foundational link building is the groundwork that establishes trust with search engines, confirms key business information, and creates a unified off-site presence for your solar business. By providing search engines with consistent business information across carious online directories, we can effectively build trust with search engines and with users.

Link building or backlinks account for a significant portion of your SEO success. Link building is not a one-time activity – it’s an ongoing components of every successful solar SEO campaign.

At the time of writing, links account for around ~30% of how your website ranks in Google. Backlinks act as a “vote of confidence” from one website to another. By gaining links from credible sources in the solar industry, we can improve the authority and trust of your website which, in turn, increases your rankings.

Content marketing is the key to building trust and becoming an authority in your industry. For solar providers, there is so much top of the funnel and mid-full search potential that goes unaddressed. Our solar SEO strategies include ongoing content marketing that covers important information that is valuable to your target audience. By creating valuable informational resources for your target audience, we are able to build trust with users and with search engines.

Our content for solar companies is geared towards important mid-funnel search terms that align with the types of products and services that you offer. Each piece of content has a role in your SEO strategy and builds authority and trust for your business.