Local SEO Brisbane

Start 2024 on the right foot and generate local, motivated leads that are actively looking for goods or services in their area with a targeted local SEO campaign in Brisbane. Whether you offer mobile services in and around Brisbane, or you’re simply looking to attract more foot traffic to your physical address, local search engine optimisation is the most effective way to target qualified leads in your area.

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Local SEO Services Brisbane

Local SEO is the fastest way to grow your business in Brisbane. Today, more than 96% of consumers use Google to find businesses in their local area. When consumers are looking to make a quick purchase or employ the services of a local company – they use geo-targeting in their search enquiries. Local search engine marketing connects smart businesses with buy-ready customers.

Our Brisbane Local SEO services do the same thing that the yellow pages did for businesses in the late 90s and early 00s – they help consumers connect with companies in their area. The demise of physical directories means that local search is in an unprecedented stage of growth. Smart businesses in Brisbane are monopolising their local market with Local search strategies that increase their local visibility and put them at the forefront of their local market.

If your business does not have a local strategy in 2024, you are missing out on highly lucrative traffic. Local search is the most powerful and most effective way to quickly (and dramatically) increase the quantity and quality of leads that your business receives through organic search in Brisbane. 97% of consumers use Google to find local businesses – make sure your business is visible.

Brisbane is one of the busiest and most competitive local search markets in the world. A growing population of tech-savvy consumers mean that getting to the top of Brisbane’s search engine results pages is getting more competitive by the week. You don’t have to be number one for every keyword – you have to get noticed for the right ones. A localised strategy allows your business to target valuable search terms that are going to drive visits, enquiries and revenue.

Establish Goals

From where you are now, to where you want to be. We target ambitious goals for traffic, growth and ROI.

Work 1 on 1

We don’t outsource anything. We are a small, but-powerful SEO agency that will keep you in the loop every step of the way.

Big Results

Our success is your success. We measure the effectiveness of your SEO campaign based on traffic, leads, sales & growth.

Why Local Search Matters

Almost half of all searches that are conducted on Google are from consumers who are looking to connect with local businesses. In the absence of the yellow pages and standardised businesses directories, consumers use google to communicate with local businesses. If you are a Brisbane business and you don’t have a regional search engine optimisation strategy in place, you are missing out on valuable traffic.

If you don’t have a local strategy in place, you’re not visible to almost half of your target market. If you want to drive local customers to your business, you need to have a Brisbane Local search strategy in place. At Safari Digital, we specialise in Local search engine optimisation.

We do SEO for businesses of all sizes. Still, we love to do local search for one excellent reason – our Brisbane Local SEO campaigns deliver a ridiculous return on investment for our clients. We have tried and tested methods that turn modest, small businesses into successful small businesses that dominate the Brisbane area. From the Northside to the Southside and everywhere in between, our localised marketing services help modest companies to become industry leaders in the Brisbane area.

Our SEO Strategy

Local SEO Audit

Every Local SEO Brisbane campaign starts with an in-depth review of your website. We review where you are now, audit existing content, identify gaps, and create a scalable site architecture.

Local Keyword Research

We’ll use keyword research tools and website data to assess which local keywords are most important for your business. Local SEO keyword selection is driven by ROI – not traffic.

Competitor Analysis

Keep your friends close and your competition closer. The goal is to get a panoramic view of what you’re up against in your area and what is needed to outrank your competition.

Local Content

Once we understand your compeition and know your target keywords, it’s time to get to work. We create geo-targetted content and pages that will standout to your local audience.

On-Site Optimisation

Around 20% of your SEO success is determined by on-site optimisation. We’ll make steps to improve load speed, meta data, images, internal link structure, and site architecture.

Local Link Building

We’ll audit your existing link profile, disavow negative or toxic links and implement a white-hat local link building strategy to build your website authority and increase rankings.

Content Strategy

Content creation is the key to Local SEO success. We’ll build and curate a content calendar that will form the basis of your organic content marketing campaign.

Reporting & Tracking

We’re motivated by your ROI. We’ll deliver monthly reports that track your keyword rankings, organic visibility, website analytics, and optimise your site accordingly.

Start Your Free Consultation

We’ll examine your current position and show you exactly how we can get you to where you want to be with a customised SEO campaign.

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The Value of A Local SEO Strategy

“Near Me” Searches Are Exploding

Near me searches use device data, browser data, and user data to determine the location of the user and return hyper specific results. Optimising for ‘near me’ searches is a complex process, but can dramatically boost your local authority.

Consumers are demanding results that are personalised and easy to use. Google has responded by using different data points and geo-tracking to present search results that are specific for each user. “Near me” search terms have exploded by more than 400% over the last six years. Your business needs a rock-solid Brisbane local SEO strategy that includes local citations, Google My Business and a range of other local search factors will influence your local visibility.

Your Competitors Don’t Realise the Power of Local SEO

Want to know the best part about implementing a local SEO Brisbane strategy? You’ll be one of the first businesses in your local area to do so. The most recent SEO data indicates that 56% of local companies have not even claimed their Google My Business listing – imagine what your business could do with a local SEO strategy.

Local SEO awareness is low, which is great news for you. There are thousands of businesses who are desperate to increase their share of the market but have no idea where to start. By implementing a Brisbane local SEO strategy, you will be one of only a handful of businesses in your niche harnessing the power of local search.

Local SEO Conversion Rates Are Ridiculous

The first thing that you need to know about Brisbane Local SEO services is that conversion rates are through the roof. The most recent data suggests that 78% of local searches result in an enquiry or conversion – which is enormous. To put that in perspective, if you are a service-based business like a plumber or electrician and your website receives a click-through local search, there is a 78% chance that it will result in an enquiry.

If there is one local SEO statistic that should make you sit up and take notice, it’s this one. Considering that the majority of local searches lead to a conversion, the importance of a local search strategy should be seriously considered. Local search engine optimisation captures highly-motivated consumers at the pointy end of the buying cycle – which is precisely when you want to be front and centre. If you’re going to attract motivated, buy-ready consumers to your business, local SEO is essential.

97% of People Utilise Local Search

97% of search engine users search online to find a local business. Consumers who want to find a local store online turn to Google. Without a local search marketing strategy in place, your business is missing out on these leads. Investing in local search engine optimisation services means appearing in more local searches and taking a piece of the local search market.

Your online presence makes a lasting impression on your potential leads. If your business doesn’t have a robust online presence, you are missing out on local, qualified leads. A local SEO Brisbane strategy will build local awareness. The first step towards growing your business is letting consumers in your area know that you exist. As of 2019, 86% of people rely on the internet to find a local business – if you’re not visible to your local audience online, then you’re going to be hard to find.

46% of All Search Feature Local Intent

The latest SEO data shows that 46% of all Google searches feature a local intent. That means when someone is looking for a product, service or place; they include their location in the search. Google is placing more emphasis on delivering local results that provide an immediate solution for their users. Instead of giving full results, Google is delivering laser-targeted results that direct customers from their phones, desktop or tablet straight to your business. 28% of searches that include a local intent will result in a purchase. For businesses of all shapes and sizes – the importance of a local SEO strategy cannot be overstated.

Local SEO Builds Businesses

Getting to the top of the search engine results pages in Brisbane was once considered a pipe dream for small to medium businesses with a limited budget. Traditionally, search results are dominated big companies who can throw money at a solution – so what about companies who need to find a solution with a limited budget? Since 2014, Google have been giving local businesses the chance to outrank and outperform their more established rivals on a local level.

Local SEO is the most effective way to increase your local visibility and grow your business on a budget. Here are some of the reasons why a Local SEO search engine optimisation campaign is essential for your business.

Utilising the Best Tools & Platforms

Our Blueprint for Local SEO

Local Backlink Building

Backlinks are links that point to your website that can have a direct impact on your search engine visibility and rankings. Local link building includes creating meaningful connections with sites that are geographically and industrially relevant to your content. These links are signals of trust and authority to search engines.

Acquiring and earning backlinks is an integral part of a comprehensive local SEO Brisbane campaign. Local links are done with the intention to build relevance for a website towards its locality. Links that are coming from relevant and authoritative sites also provide increased brand awareness, organic referral traffic, and will directly affect the visibility of a website. We use strategic local link acquisition to get businesses at the forefront of their local market.

Where a few years ago, the nature of link building concentrated on attaining high quantities of links; today, Google’s algorithm is much more sophisticated. Websites participating in link schemes (acquiring high volumes of low-quality links) will be awarded a penalty. In 2024, marketers need to focus their efforts on building clean, sustainable links that will remain safe and unaffected by any future algorithm updates.

Local Content Marketing

When it comes to local SEO Brisbane, content is still king. Local content can be a powerful driving force in getting users to come back to your website. Location oriented content will also aid search engines with what your site is about, what location it is targeting, and how valuable your information is to the local audience.

Local content creation is one thing, but keeping content updated and fresh is another. Updating existing content with fresh images and written copy can increase local organic traffic by 111.3%. Once you’ve got a good backlog of local content, we focus on keeping it fresh, relevant, and location-oriented.

Local On-Page Signals

Before we can address any external local search factors, we will start by looking at all of the on-page signals that impact local search visibility. For starters, the average page one result in Google contains almost 2,000 words. Having detailed and optimised landing pages will make your business a local leader – not a follower. Not every page requires 2,000 words of strategised content; however, competitor research will uncover which posts require more content than others in order to rank well in search results.

Page Titles

Page title optimisation for local search is crucial for any comprehensive local search engine optimisation campaign. Title tags should give a clear and concise description to search engines, to aid in the process of crawlers deciphering the purpose and relevancy of the page. Page titles should be accurate, keyword-specific, use the location, and not too lengthy. As well as being an important ranking signal, page titles will also contribute to how users interact with the website in search engine result pages.

Location Landing Pages

Almost 80% of location-oriented searches will lead to an offline purchase. Immediate gratification means that brick and mortar businesses are still alive and well and can thrive online to aid their business offline. One way for brick and mortar style and service operating businesses to increase their online reach is to create location-specific landing pages.

By creating individual pages for service areas or store locations, websites have the ability to rank well in search results for targeted areas. A comprehensive local strategy will include finding your most lucrative opportunities, and ways to get your business at the forefront.

Optimising for Mobile

Today, more people are using mobile search to find local businesses than ever before. According to the latest search research, almost one-third of all Google searches coming from mobiles are location specific. Furthermore, more than half of all users will not recommend a business that has a poorly designed mobile website.

With that in mind, local search and mobile search go hand in hand – if you’re not improving the mobile-friendliness of your site, local users will not be able to access your content. Enhancing and optimising your website for mobile can go a long way in attracting highly motivated customers and keep them on your pages.

Google My Business

One of the most critical aspects of a local search engine optimisation campaign in Brisbane is managing and optimising your Google My Business listing. Google My Business (GMB) is a free tool working in conjunction with Google Maps and Google Search. All small businesses should claim, verify, and manage their GMB listing to maximise their online search visibility in Google.

Optimising your GMB listing will involve ensuring all necessary information is accurate, concise, and consistent. Choosing a relevant and very specific category is crucial to having your customers find you, and NAP consistency will confirm your details with both search engines and users. GMB Optimisation will also include managing the profile and regularly adding Google Posts and adding photos – this lets users know that your business is very much alive and well.

73% of consumers will trust a business with online reviews. By setting up your GMB profile, your satisfied customers can and will leave reviews on your listing. Positive reviews are social signals that can go a long way in aiding the decision-making process for future customers.

Local Directories

Web directories, or link directories, are an online catalogue or list of websites and businesses. Previously, web directories were used to build a foundation of backlinks and NAP consistency. However, today, having an abundance of links from low-quality web directories can only cause your website harm.

We no longer rely on web directories for link building purposes in our local campaigns. If anything, our local efforts will involve relying on local relevant citations purely for legitimate NAP consistency and having correct business information online for users.

Find Lucrative Local Customers in Brisbane

As a small business, investing in local search marketing can drive valuable leads to your company and boost your organic search visibility. Local SEO is not like other SEO fad trends – it’s here to stay and will only continue to become more relevant as technology develops.

Local search marketing is the ultimate key for enhancing your online presence, building your domain authority and creating meaningful connections with high-converting local customers. If you’d like to learn more about how local search marketing can change your business, contact Safari Digital today.

Frequently Asked Questions

What is Local SEO?

Local SEO refers to the process of optimising a website to attract local, highly-motivated leads within a predetermined search region. Local SEO searches take place on Google, Bing, and other search engines and are designed to connect businesses with local customers. For our Brisbane clients that could mean that they are looking to attract clients in the greater Brisbane area, or they could be looking to attract customers in a specific region like Ipswich, Logan, Moreton Bay, or Redlands – just to name a few.

Local SEO is designed to help businesses be more visible to customers in their local area. Irrespective of whether you are a bricks and mortar retailer, or a service based business looking to attract customers from all across Brisbane, Queensland – Local search engine optimisation services can help you to grow.

Any business that has a physical store location or serves a geographic area around Brisbane can benefit from our local SEO services. Local SEO focusses on attracting customers within a predetermined service area. The aim is to drive local customers to a physical location, or to help a business to develop within a service area.

Local SEO vs. Normal SEO – What’s the Difference?

Local SEO services work in much the same way as regular SEO, however, there is an added emphasis on your geographical location. Local SEO is the process of optimising website traffic, leads, and brand awareness through local search results.

From a top-level perspective, local search engine optimisation works in much the same way as ‘regular’ Google search. What makes local SEO so unique and important is that Google uses a separate set of ranking factors to determine which listings it will display to users. Some of the factors that Google uses as local ranking signals include:

• The device being used by the searcher
• The location of the user conducting a search
• The Google My Business listing of the company
• Keywords that have been used when reviewing an online property
• The location specific elements of a web page
• Name, address, and phone number information cohesiveness
• Google map ratings
• How well a website addresses the individual user query

In truth, there are a myriad of important factors that separate local SEO Brisbane from SEO Brisbane. What you really need to know is that 97% of users have searched online to find a local business in the last 12-months.

How Common is Local SEO?

Extremely common!

46% of all searches that are conducted on Google feature some sort of local intent. That means that if your business is not implementing a locally focussed strategy then you could be missing out on almost half of all searches.

The latest data suggests that Google processes more than 3.5 billion searches each day and more than 1.6 billion feature some sort of local intent. Your business cannot afford to be neglecting almost 50% of the search market.

Why is a Local Strategy Important for Small Businesses?

Local search engine optimisations strategies are important for small businesses because (generally speaking) a high percentage of leads and sales come from a local audience. Much like the way that people used to refer to the white pages or yellow pages to find the details of companies in their area, they now use search engines to perform the same function.

As a result, small companies and growing businesses that have invested in an area specific strategy are significantly outperforming those that are not.

Is Local SEO More Important for Some Businesses?

Yes. Local SEO is most effective for businesses that offer their products or services within a predetermined service location. For instance, if you are a bricks and mortar business offering goods and services exclusively from your location, you are likely to benefit from one of our local strategies.

We also find that local SEO is extremely effective for service professionals that are able to offer their services across a number of unique, disparate locations. We recommend looking at your competitors to understand how they are acquiring traffic to determine whether localised services are going to be the right fit for your business model.

How Do You Perform Local SEO in Brisbane?

The local search engine algorithm is designed to connect customers with local businesses that can fulfil their needs. When it comes to local search, there are some unique characteristics that change the way that we approach a campaign. The local SEO algorithm relies on a number of key areas including:

• The location of the person making the search
• The presence and information of your GMB listing
• The keywords used in your GMB profile
• The keywords used on your landing pages
• The number of reviews + context of those reviews
• On-page signals
• The context and relevance of backlinks
• Behavioural signals from users
• Online citations
• Local focus on content marketing

Our local SEO campaigns take into account the above factors (and many more) when determining where a website appears in the local Google search results. We take a holistic approach to local search to ensure that the content matches user expectations and we are delivering the best possible on-site experience for users.

How Much Does Local SEO Cost?

The cost of local SEO in Brisbane can range from $1,500 per month for small to medium businesses competing in low to medium competition industries targeting a small number of locations. For large businesses that are using local SEO to target a wide range of locations (even nationally), the cost of local SEO in Brisbane can cost more than $10,000 per month.

We price our services fairly and in-line with the amount of work that is required to achieve a substantial, ROI generating result for our clients. We do not have a predetermined local SEO price list or package list; we price our services based on the amount of work required – not a predetermined price list. To find out how much local SEO costs for your Brisbane business, get in touch with one of our SEO specialists for a free consultation.

Which Business Types are Highly Receptive to Local SEO?

Generally speaking, most businesses can benefit from a localised approach. That being said, some business types and business models are an excellent fit for local services. Those businesses include (but are not limited to):

• Tradespeople
• Service professionals
• Bricks and mortar businesses
• Consulting businesses
• Professional services
• Local e-commerce

The truth is our strategy can be applied to almost any business type. Get in touch with the team to find out if your business can benefit from our services.

Service Areas

Phone

(02) 8006 9002

hello@safaridigital.com.au

Hours

Monday: 08:00 – 17:30

Tuesday: 08:00 – 17:30

Wednesday: 08:00 – 17:30

Thursday: 08:00 – 17:30

Friday: 08:00 – 17:30

Saturday: Closed

Sunday: Closed

Get in Touch

What are you waiting for? Our team is ready to work with you to create a custom SEO strategy that will inundate your business with high-converting leads.