SEO Geelong

Before we dive into the nuances of SEO and how it works, let’s start with the basics.

SEO, or Search Engine Optimisation, refers to the process of optimising the on-site, off-site, technical, and content elements of your website in order to improve your organic search visibility – that means ranking at the top of the search results without paying for it. SEO is the most popular and scalable digital marketing tactic that businesses can use, with an estimated 63% of all small and medium-sized businesses across Australia investing in SEO.

The idea is fairly simple: the more users you can get on your website, the better chance you have to sell the services or products that you offer. Whether your goal is to build brand awareness, generate more enquiries, or sell products online, the goal remains consistent, improving your organic search visibility for valuable search terms that align with these objectives. While the conversion outcome will change, the goal remains the same: put your business in front of motivated, relevant users who are likely to convert and drive value for your business.

There are plenty of good reasons why you should invest in SEO. Perhaps the best reason is this – paying for online advertising is expensive. In fact, the cost per lead of pay-per-click advertising has more than doubled over the last 12 months. As digital advertising costs continue to climb and more competition enters the market, SEO provides a scalable and cost-effective way to reach your customers without needing to pay for each and every click that you get.

As your business continues to grow, SEO will grow with it and ensure that you can continue to appear in front of relevant and motivated customers who are interested in the goods and services that you offer.

SEO is a long-term digital marketing strategy. Unlike Google Ads or Facebook Ads, which you can set up and run in a matter of hours, SEO takes time to start seeing results.

If you’re looking for a way to start generating leads in the next two weeks, then SEO isn’t going to be the right fit for you. If, however, you’re interested in building a sustainable funnel of leads for your business, then Search Engine Optimisation is a cost-effective and long-term strategy to help your business build visibility and appear at the top of the search results.

Aside from the fact that SEO is scalable and you do not need to pay for every single click that you get, here are some of the most important reasons why you should consider SEO:

• Has a higher level of trust with users – more than 70% of users will completely ignore ads and go for the organic search results.

• SEO helps to establish your business as an industry leader and become synonymous with the goods or services you offer.

• SEO helps to manage your brand reputation and control the narrative of how people see your brand in the organic search results.

• SEO is cost-effective and will continue to scale with your business.

The truth is that SEO isn’t going to be for everyone. It takes patience and a ‘trust the process’ mindset, which means it is essential to find an SEO agency in Geelong that you can trust. There are far too many shady operators offering a glitzy sales process that then fail to deliver results. That’s not how we operate. Our goal is to work with local businesses to create lasting relationships that drive business growth and continue to evolve and improve our SEO strategy in line with how search continues to change.

This is, without a doubt, the most common question that we get; and there is no set answer. It depends on a number of circumstances that are unique to your business. Some of the factors that will impact how long it takes to see results from SEO include:

• The competition in your industry
• The previous SEO work that has been done on your website
• The age and trust associated with your domain
• Your starting point for rankings
• The amount of resources that are required to achieve results
• The competition of the keywords that you are looking to rank for

Whilst there is no exact answer to this question, here is what we generally say: the timeframe it takes to see results can range anywhere from 6 to 12 months, depending on the above factors. For businesses that are well established, this timeframe may be shorter. Conversely, for businesses that operate in a highly competitive niche or have a poor website history (this can include things like poor link building and previous use of AI content), this timeframe may be longer.

Once we have conducted an initial audit of your website, our team of SEO consultants will be able to provide you with some insights into where you currently stand and a rough timeframe to see results. When done correctly, SEO is a powerful long-term marketing strategy. For us, the goal is to provide you with insights and information so that you can understand where you currently stand and what is required to get results.

There’s plenty of digital marketing agencies claiming to offer the best SEO Geelong has to offer, so why should you choose us? It’s pretty simple, really. We’re SEO specialists. We don’t dabble in any other form of digital marketing. Most of the other companies in Geelong claiming to be the best SEO Agency Geelong offer a full suite of SEO services and SEO is just an add-on.

At Safari Digital, we are SEO specialists. We don’t do any other type of digital marketing. As a result, we can spend 100% of our time keeping up to date with the latest changes to algorithms, implementing the best SEO Geelong strategies and ensuring that our clients stay ahead of their competition.

Other than being specialists, we’re also a small agency. We don’t have a team of account managers or salespeople. As a result, you won’t just be another number on the books. You’ll work directly with SEO experts and have a single point of contact for your campaign.

Backlinks are one of the most important SEO ranking factors. Links from relevant and authoritative websites help to establish trust with search engines and increase your organic visibility.

Over the years, we would say that backlinks have become slightly less important, but they are still a large part of the SEO puzzle. Three or four years ago we might have said that backlinks accounted for around 40% of the SEO ranking puzzle, while today they might only account for 25%. That said, it completely depends on your business.

Content is arguably the most important SEO ranking factor.

As SEO specialists Geelong, our job is to create high-quality, people first content that aligns with your brand voice, wins trust with search engines, and provides real value to your target audience.

Over the last 12-18 months Google has made big moves around content and rolled out a series of updates that prioritises high-quality content in the search results. Publishing relevant, high-quality content that matches user intent and provides real value is one of the most important ranking factors – and that won’t change.

An initial Geelong SEO campaign will run for 12-months. Even though campaigns are 12-months long, we don’t do lock in contracts.

We know that circumstances can change, which is why we don’t lock you into a contract.

In that campaign, we outline exactly what we are going to do, the goals for your campaign, and what you can expect to receive each month. After 12-months, we review the scope of your campaign and will make changes according to your goals and progress.