5.0 Google Rating

SEO Hobart

Partner with a dedicated team of SEO specialists, not digital marketing generalists. Leverage our experience and proven search engine optimisation strategies to fast-track your SEO results in 2025 with a customised SEO plan from an award-winning team.

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Hobart’s Best SEO Agency

Award-Winning Hobart SEO Services

Safari Digital is a specialist SEO agency partnering with Hobart-based businesses of all shapes and sizes to deliver customised search engine optimisation (SEO) solutions that drive real business growth. Awarded Australia’s 39th fastest-growing company in 2023 by the Australian Financial Review and backed by 250+ successful SEO strategies and a slew of 5-star Google Reviews, our award-winning SEO services help businesses to achieve lasting growth.

eCommerce SEO

Attract relevant, high-quality visitors to your online store and improve conversions with an e-commerce SEO strategy.

Enterprise SEO

Enterprise search engine optimisation solutions that address the unique SEO challenges faced by large websites.

Local SEO

Become a local leader with a laser-targeted geo-specific SEO strategy that attracts qualified local leads.

Small Business SEO

Small – but mighty. Our SEO solutions for small businesses help SMEs win more market share online.

SEO Copywriting

SEO-friendly content that doesn’t read like alphabet soup. Our SEO copywriters meet your brand voice and tone.

White Label SEO

White-label SEO solutions (AKA reseller SEO) are ideal for agencies looking to grow without compromising quality.

International SEO

Take on a global audience with our international SEO strategies that tackle the complexities of global SEO.

Shopify SEO

Amplify your reach and maximise the reach of your Shopify store with our Shopify SEO expertise.

Case Study

Empowering growth through structure and best practice guidelines.

The Workplace Gender Equality Agency (WGEA) is an Australian Government Agency charged with promoting and improving gender equality in Australian workplaces. Naturally, when they came to Safari Digital for help with promoting their organic search presence, this project was close to the heart of our team.

Read the Case StudyRead the Case Study

76%

increase in clicks

41%

increase in visibility

27%

increase in CTR

BONIIK

+3,222% Increase in organic traffic
+9,313% Increase in organic visibility
1,882 Keywords ranking top 3

Jericho

+518.2% Increase in organic traffic
#1 Ranking for 29/30 target keywords
422 Keywords on page 1 of Google

BPC Tech

218% Increase in organic traffic
177% Increase in organic visibility
729 Keywords on page 1 of Google

Trusted by local, national, and international brands

A proven approach to SEO for Hobart businesses

Our Hobart SEO Strategy

We work with small to large businesses in Hobart to deliver customised, future-proof SEO solutions. While each campaign is completely unique, our approach and the elements that we work on remain largely consistent. SEO is a process-driven marketing strategy that relies on input from our entire team of on-site and off-site SEO experts. Here are six essential, non-negotiable elements we carry out in every SEO campaign.

SEO Audit

An initial SEO is the foundation of your SEO campaign. During your initial consultation, we will examine your past performance, website structure, Google Analytics, Google Search Console, and competitors. Once we understand your current market position, we can begin to piece together your SEO strategy.

Keyword Research

Anyone can access keyword research tools, but that doesn’t mean anyone can use them. Our SEO specialists understand how to choose keywords based on competition and intent to formulate an SEO strategy that delivers real results. We target informational and transactional keywords to boost authority and enquiries.

Technical SEO

Our technical SEO specialists optimise all of the technical elements that affect your website’s ranking. We look at different technical factors such as on-site navigation, page load speed, accessibility, and site architecture to ensure that crawlers and users can easily navigate your website.

On-Page SEO

Our comprehensive on-page SEO services ensure that your website is optimised for all of Google’s most important on-site ranking factors. We optimise the meta elements, page structure, internal link structure, user experience (UX) and much more to deliver on-page SEO strategies that drive results.

Off-Page SEO

Off-page SEO or off-site SEO looks at the areas away from your website that impact how users and search engines perceive authority and trust. Our off-site SEO strategies revolve around building authority through link-building, PR, and content promotion strategies that maximise authority and organic reach.

Content Writing

Content is king, which is why we have a team of internal writers to write your content. Our SEO copywriters understand the nuances of SEO content and understand how to put all of the on-page elements in place to improve your rankings without sacrificing readability or your brand voice.

Navigate the market with

Hobart’s best local SEO company.

We are a dedicated SEO agency. No part-timers and no do-it-all digital marketers. You wouldn’t trust an electrician to fix your roof, so don’t trust a Google Ads specialist to do your SEO strategy. As SEO specialists, we spend 100% of our time and focus on staying ahead of the latest SEO developments to ensure that our clients stay at the top of the organic search results.

Happy Clients

Reviews from our happy clients across dozens of different industries.

AFR Fast Starters

We’re on the move – just like you. In 2023, we ranked #39 on the AFRs fast starters.

250+ Campaigns

Enduring successful SEO results across more than 250+ SEO campaigns.

Our SEO thought leadership and research has been cited by global brands.

Consistent

outstanding outcomes

We don’t just love talking about SEO – we love getting consistent, outstanding results. Our dedicated in-house team of Hobart SEO specialists, content writers, and technical experts know how to deliver consistent results that move the needle for businesses across all industries.

Whether you’re looking to dominate the local market or you’re ready to take on a national or international audience – our cutting-edge SEO in Hobart can make it happen.

Industrial Equipment Supplier SEO Case Study Image

Why Hobart businesses choose our SEO Services

SEO specialists

We are a dedicated team of SEO specialists. Because we don’t dabble in social, web design, or any other facets of digital marketing, we’re able to spend all of our time and effort perfecting our SEO approach. That means always staying ahead of the curve and maintaining top rankings for our clients.

Small team

Small – but mighty. When you work with Safari Digital you won’t feel like just another number on the books. You’ll consult directly with SEO experts who will work with you for the entirety of your SEO campaign. Because we’re a small team, we’re easy to reach, and you’ll always have someone to talk to.

Custom SEO solutions

Forget cookie-cutter approaches and off-the-shelf SEO packages – our SEO solutions are tailored towards your business. Our Hobart SEO services consider the unique requirements of your business with tailored, cost-effective plans and pricing that suit your business.

Outstanding results

Small, medium, or enterprise – it doesn’t matter; we deliver consistently outstanding results for Hobart-based businesses of all shapes and sizes. We take the time to understand your customers and your key competitors to devise an SEO strategy that prioritises business growth.

SEO Shorts Video Series

SEO insights from the Safari Digital team.

Stay up to date with what’s happening in the industry and what we are talking about day-to-day in the office with our SEO shorts video series.

The SEO Agency trusted by Australian Government Agencies

We are the SEO Agency trusted by Australian Government agencies like the Workplace Gender Equality Agency (WGEA) and the Australian Institute of Criminology (AIC).

Our SEO experts have helped government agencies navigate enterprise-level SEO challenges, including migrations, content strategy, user testing, and information architecture.

As a team, we have worked closely with Australian Government Agencies to provide staff coaching and SEO roadmaps that simplify the complexities of SEO to deliver a better service for the Australian public through search engines.

Trusted by Australian Government Agencies

Book Your Free ConsultationBook Your Free Consultation

You’re 4 simple steps away from SEO growth

Step 1: Contact

Get in touch with our friendly team using the contact form on this page or over the phone on (02) 8006 9002 with details about your website.

Step 2: Initial Audit

Following an initial consultation, our SEO experts examine your website and your competition to devise a plan of attack. Based on your recommendations and those we uncover during our audit, we’ll put together a list of insights and ideas to discuss.

Step 3: Consultation

During your initial consultation, we’ll take the opportunity to get a better idea of your current position, previous marketing activity, and SEO ambitions. We will discuss insights uncovered during your initial audit and suggest ideas that align with your overall goals for search engine optimisation (SEO).

Step 4: Strategy & Proposal

Following your consultation, our team will create a custom SEO proposal and roadmap for your SEO strategy. This is where we develop a strategy that considers your goals, your current position in the market, and your marketing budget. No cookie-cutter proposals, we’ll outline exactly what you can expect when you work with us.

SEO Hobart FAQs

All of your SEO questions – answered

Why choose Safari Digital for SEO in Hobart?

There are a whole host of reasons why we are the trusted choice for Hobart-based businesses. For starters, we are SEO specialists – not just another digital marketing agency offering SEO as an add-on service. With Safari Digital, you’ll work directly with dedicated SEO specialists who understand the intricacies of search engine optimisation (SEO). And because we’re a small team, you won’t be passed between different account managers or work with faceless departments. You’ll speak directly with SEO experts who are ready to answer your emails and calls on the same day. Some of the other reasons we’re the SEO Hobart-based choose, include:

2023 AFR Fast Starters #39: We don’t just talk about growth; we implement it. Our own SEO strategies are the driving force behind our own growth. In 2023, we were named the #39 fastest-growing new company by the Australian Financial Review (AFR).

250+ Successful SEO campaigns: Over the last five-years, we have worked across more than 250+ successful SEO campaigns across countless industries and areas. There’s a good chance we already know your industry from past experience.

Real Testimonials & Reviews: We get it, we don’t have 500+ questionable reviews some some other digital marketing agencies in Hobart, but we do have real reviews, testimonials, and case studies from successful SEO campaigns that we have worked on right across Australia. We’ve have worked with small to enterprise-sized brands and have even been trusted by Government Agencies like the Workplace Gender Equality Agency (WGEA) and the Australian Institute of Criminology (AIC).

We Deliver Results: We don’t just talk about SEO – we actually implement it for you. While some other agencies will send you a big checklist and leave you to your own devices, that’s not how we work. We develop and implement a holistic SEO strategy that delivers real results for your Hobart-based business.

How do I choose the right agency to work with?

There are plenty of digital marketing agencies in Hobart competing for your business. Whether they are adding search engine optimisation (SEO) as an extra service to their digital marketing offering or claiming to specialise in it, it’s important to be on the same wavelength before you begin your journey. Here are some of the most important things that you should look for and ask a prospective SEO Agency in Hobart before you start working with them:

• Look for real reviews
• Look for case studies and proof of concept
• Ask them who is actually doing the work
• Ask about who your point of contact will be
• Be clear on the deliverables
• Be clear on the objectives – ROI, not just traffic

Remember, just like anything, you’re never comparing apples with apples. SEO agencies offer different levels of service at vastly different price points. Be clear on your deliverables and your objectives before you start.

Why should I invest in SEO for my business?

Hobart is a city on the move, with more than 20,000 registered businesses operating within a 50km radius of the Hobart CBD. For industries like construction, retail, real estate, health care, and finance, Hobart is brimming with local businesses vying for the same customers. As the local economy continues to go from strength to strength, it’s more important than ever for businesses to have marketing strategies that build trust and create a sustainable source of business leads.

Our SEO strategies for Hobart-based companies aren’t just about building leads – they are about building brand trust. By working with a Hobart SEO company, you’re investing in the future success of your business. By ranking at the top of the search results for relevant keywords, your business can effectively outwit the competition and gain a majority of market share in the Hobart region.

How important is SEO for my Hobart business?

SEO is an essential marketing channel for attracting leads in Hobart and scaling your business into new markets. According to the latest data, 75% of users will not scroll past page 1 of the Google search results and just 0.83% of all organic clicks go to websites that rank on page 2 (or lower) of Google. In other words, if your business is not on page 1 of Google, then there is a less than 1% chance of your business being found by your target audience in Google search.

SEO is the key to building brand awareness and driving scalable, long-term traffic to your website.

Do I need to hire someone, or can I do it myself?

It depends on your business and where you are up to. If you are a growing business trying to bootstrap your marketing, then it might not be applicable to begin investing in an SEO strategy from the outset. If you have time to spare but no money to spend, then you may be better off learning about the fundamentals of SEO and implementing some of those things for yourself. If you are at a stage of your business where you need to focus on your core operations and defer your marketing to a team of experts, then hiring an SEO agency will make a lot of sense.

What is involved in SEO?

Each client that we work with is completely unique. Your past SEO activity and goals will dictate the strategy we create for your business. Even if we have worked with similar businesses in the past, the strategy we used for that business may not suit you. As a general rule, the deliverables that you can expect in an SEO campaign include:

Market research
Competitor research
On-site content
Off-site strategy
Technical SEO support
Ongoing content creation
Reporting and industry insights

As we mentioned above, your current position in the market will dictate where we allocate our time and resources for your SEO campaign. Following your initial consultation, we will provide you with a strategy that outlines your current position in the market and areas for improvement.

What are the key elements of a successful Hobart SEO strategy?

Each business that we work with is completely unique. As such, your SEO campaign should not be based on a checklist of deliverables or a predefined SEO package that tells you what you will receive each month. How we allocate resources will depend on your website and what you actually need to see growth. Some of the consistent elements that you can expect to see in your SEO campaign include:

Market research: we research your competitors to understand who the SEO leaders in your space are. We don’t just look at local competitors; we look at the competitors that are currently attracting the organic traffic that we want to attract to your website.

Keyword research: We conduct comprehensive keyword research at the beginning of your campaign and sort the keywords into clusters, so we know exactly which keywords we are targeting before we begin. Each campaign includes a mix of informational and transactional intent keywords that attract users at different stages of the buying journey.

On-site SEO: Implementing on-site best practices ranges from title tags and headings to the more complex aspects of content, user Experience (UX), site architecture, and more. On-site SEO sets the foundation for our SEO efforts, so it’s essential that we get it right.

Off-site SEO: Off-site SEO builds authority and trust with search engines and ensures that your content is easy for users to find. Off-page SEO includes backlinks, PR, social media content syndication, Google Business management, and more.

Technical SEO: Our technical SEO specialists optimise your website to ensure crawlers and users can easily access your content. We look at factors such as menu structure, sitemaps, information architecture, page speed, and other factors that determine the accessibility of your website.

Is SEO marketing a long-term or short-term strategy?

Search engine optimisation is a long-term digital marketing strategy that generates lasting visibility. Unlike PPC marketing strategies like Google Ads, which are reactive, SEO takes time to see results. SEO can take anywhere from 3-9 months to see results, however, once you start to rank, the improvements that you see will quickly begin to compound and grow.

The slowest part of any SEO campaign is the first few months where we are implementing the foundational elements of your SEO campaign. It’s important to stress that SEO is not a set-and-forget marketing strategy. Those competitors that you see at the top of the search results did not get there overnight. They got there as the result of a repeated, concerted effort to maintain and improve their organic SEO strategy.

Should I do Google Ads or SEO?

The simple answer – it depends on your goals.

If your aim is to generate immediate, short-term traffic for your website, Google Ads and PPC marketing are good options. However, if you are looking to generate long-term leads for your business at a lower cost (overtime), SEO is a better option.

If you want to generate short- and long-term leads, you can invest in an SEO and PPC strategy concurrently. Once your SEO begins to pick up, then you can reduce your Google Ads spend and let SEO do more of the heavy lifting. On average, businesses that combine SEO and PPC see 25% more clicks and 27% higher profits than businesses that focus on a single-channel approach.

Ultimately, your business and your goals will determine the choice between SEO and Google Ads.

How do you choose keywords for my SEO campaign?

We use keyword research tools to understand how your ideal customer is using search engines to connect with businesses like yours or find the goods or services that you offer. When we start an SEO campaign, we break down keywords into transactional (the ones that make you money) and informational (the ones that build brand awareness) clusters and map out where we will target them on your website.

Our keyword strategy addresses users at all stages of the buying journey. Whilst we acknowledge that most businesses want to chase transactional keywords, we also advise mixing in the informational or mid-funnel search terms to ensure we are building brand awareness and trust with your audience and proving value.

How many keywords can I target?

There is no limit to how many keywords we can target in an SEO campaign. That being said, you don’t want to target an endless number of keywords – your budget and our time will be spread too thin, and you just won’t get the results you’re looking for. Sort of like spreading a slither of Vegemite over 5 pieces of toast, your efforts become diluted, and you end up with an “OK” outcome for a lot of different keywords.

Based on your goals, our SEO specialists will recommend a list of keywords to target in your SEO campaign. We can always refine this list; however, to ensure you’re getting the best outcome and value for your investment, we do recommend limiting the number of target search terms and target pages on your website.

How important are backlinks for SEO?

Backlinks are still an important component of a successful SEO campaign. A backlink or a referring link from another website is a “trust signal” for search engines. The more high-quality, relevant backlinks that you acquire, the more trust that you have with search engines which then improves how your website ranks. To put a number on it, backlinks account for somewhere between 20-30% of your SEO strategy and success.

How important is content for SEO?

Content is king – and that won’t change any time soon. Now, more than ever, high-quality content is the most important factor in determining your SEO success. We place content at the forefront of your SEO campaign, and we believe that it is the most important factor in an SEO campaign.

We are a content-first SEO agency, which means that we don’t outsource content. Our in-house team of SEO copywriters works on your content to ensure that we tick all the right SEO boxes while also matching your brand voice and tone.

How much does it cost to work with a Hobart SEO Agency?

The cost of SEO services in Hobart will depend on your competition, your industry, and your goals. The scope of work that is required to take you from where you are now to where you want to be will be the biggest determining factor in the cost of SEO in Hobart. For small businesses, the cost of SEO services can start from as little as $1,400 per month (+GST), whilst for large companies, the cost of SEO can be more than $5,000+ per month.

Some of the factors that influence the cost of SEO in Hobart include:

The competition in your industry
The amount of content that our team needs to create
Your current rankings and previous SEO strategy
The location of your target audience
The current quality and structure of your website
Your goals and the keywords you would like to target

Ultimately, the cost of SEO services is determined by the scope of work that is required to get you results. Following an initial SEO consultation with our team, we can provide you with a customised SEO proposal outlining costs, deliverables, and projected results based on your current position and ambitions.

How do you stay ahead of the latest SEO changes?

As SEO specialists, we have the luxury of not needing to juggle 3-4 different marketing disciplines. As a result, our entire team spends their time reading, testing, and refining our approach to ensure that we always stay ahead of the competition. We read industry news, look at studies from around the world, and ensure that we are always up to date with the latest SEO guidelines to ensure our clients always get the best possible strategy.

SEO is a fast-moving industry; what worked 3-4 years ago may not be effective today. As a result, we are constantly refining and updating our approach to ensure we’re delivering the best SEO Hobart has to offer.

How long does SEO take to work?

Just like costs, the timeframe to see results will depend on your goals for SEO and your current position in the market. For businesses that already have a solid foundation, SEO results may start to show in as little as 3-months. For businesses that need a lot of on-site and off-site work to get them up to scratch, the timeframe to see results can be 6-12 months – it completely depends on your current position.

Following an initial SEO consultation, our SEO specialists will be able to provide more specific insights on timeframes for your circumstances.

How long do I need to keep doing SEO?

SEO is an ongoing marketing activity. There is no “set and forget” SEO strategy that will keep your Hobart-based company ranking at the top of the local or search results forever without ongoing input. The organic search results continue to change, as do the ranking factors that contribute to how you rank. If you want to continue to rank at the top of the search results, then you must continue to invest in your strategy and refine it in line with how users interact with search engines and how search engines rank content. Those companies you see at the top of the search engine pages are there because they continue improving their SEO strategy – not because they found a secret formula for top rankings.

Do you offer guaranteed SEO results?

No, and it’s important to stress that no one can or should be promising guaranteed SEO results or rankings. In fact, it strictly goes against the documentation that Google has provided:

“If they guarantee you that their changes will give you first place in search results, find someone else.”

Once we conduct an SEO audit of your website, we will be able to get a better idea of your current position in the market and formulate a rough timeline for results.

Do you do SEO for eCommerce websites?

Yes, we work with small to enterprise-level companies on a range of CMS platforms, including WooCommerce, Shopify, Magento, and a whole host of custom platforms. Our eCommerce SEO specialists have worked across countless campaigns and different industries and know how to get results for small and large eCommerce brands by implementing on-page, off-page, technical, and content strategies that drive lasting growth for eComm brands.

What is the onboarding process to get started?

Once you sign and return the SEO agreements, it’s just a matter of selecting your preferred start date and letting our team know. Once we receive those details, we will send over documentation for the things that we need access to for your campaign, including Google Search Console, Google Analytics, Google Tag Manager, Google Merchant Centre, Google Business, and your CMS. If you do not know some of these details or do not have them set up, we can do it for you. Once we have access to your relevant information, we can set you up with your customised reporting dashboard with your baseline traffic and ranking insights.

Latest SEO Insights

Stay up to date with the Safari Digital blog

Read about the latest news and insights from the world of search engine optimisation on the Safari Digital blog. From best practices to latest industry developments, find out what our SEO specialists have to say on our blog.

Do You Need an LLMS.txt File To Rank in LLMs?

Do You Need an LLMS.txt File To Rank in LLMs?

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June 2025 Google Core Algorithm Update Goes Live

June 2025 Google Core Algorithm Update Goes Live

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March 2025 Google Core Algorithm Update Goes Live

March 2025 Google Core Algorithm Update Goes Live

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Real, verified reviews

from happy clients

Sure, we don’t have 500+ questionable reviews like some other SEO agencies, but here’s a handful of verified reviews from our satisfied customers over the years. Need more proof? Check out our case studies and let our results do the talking.

“We’ve been with Safari for almost 2 years and have to say the service, attention and, most importantly their results have been nothing short of exceptional. We are so happy with our decision to work with them, and would highly recommend them to anyone looking for an SEO agency!

Liam, Breanna and the rest of the Safari team provide such good advice, actionable items and get us incredible results. Most of all, they really care and always work hard to drive our business forward. Thank you Safari!!”

Sam Carigliano

“Safari Digital has been our top SEO choice during the last 10 years of our business existence. We’ve greatly value our partnership and appreciate the knowledge and expertise the Safari Digital team.”

Annie Lee, BONIIK

“Safari Digital were amazing to work with and were able to really improve our SEO. Liam was so knowledgeable and always willing to go the extra mile for us.”

Felicity Legge, Workplace Gender Equality Agency

“Liam provided us with exceptional customer service! He was attentive, knowledgeable and went above and beyond to provide us with genuine advice and a straightforward solution that was incredibly helpful.”

Jack Dimovski, Dimosons Real Estate

“Finally an SEO company that can deliver promised results. What a breath of fresh air!!! Thanks Liam, Breanna, and the rest of the team for the quality of work that you have done for our companies.”

Liam Hannah, Property Returns

Great company to work with – fantastic output for a very affordable rate. We’re a few months into our partnership and have seen great results so far. No-nonsense, upfront and honest.

Tim Vetter, Epic Office Furniture

“We’ve had an amazing experience working with Safari. Liam, Breanna, and the team are very knowledgeable and skilled in their field. They’re always quick to understand our challenges and provide detailed and actionable advice every step of the way. Their proactive approach keeps us informed with any updates that may impact our performance, helping us to stay ahead.

I would definitely recommend Safari to anyone who is looking for a top-tier SEO agency!”

Thanh Nguyen, SkyCiv

“The team at Safari Digital are absolutely brilliant and have been a real game changer for my Audiology practice called Harmony Hearing based in Perth Western Australia. I am so pleased with the progressive improvement in organic rankings and visibility. Safari Digital have my confidence and appreciation as a happy customer for the life of my business career.”

“For over a decade I formerly wrestled with various digital marketing companies with savvy sales processes. Even over many months to several years with tens of thousands spent we would obtain modest SEO results at best.

It is so refreshing and such a relief to have finally found a dedicated SEO company that exceeds all expectations and goes above and beyond to attain career and life changing results.

I can’t thank Liam, Breanna and Ian Foo enough for all their awesome work.”

Andrew Mackendrick, Harmony Hearing

SEO success across countless industries

We work with small to large companies across countless different industries to provide SEO strategies that drive lasting growth. Together, we help companies improve their rankings and increase traffic, conversions, and revenue with a strategic approach to SEO in Hobart.

eCommerce

Enterprise

Local

SaaS

Small Business

Shopify

Dental Clinics

Chiropractors

Real Estate

Physiotherapists

Law Firms

International

Health Clinics

Accountants

Location

Level 2, Suite 11
York Street
Sydney NSW 2000

Phone

(02) 8006 9002

Email

hello@safaridigital.com.au

Let’s Increase Your Online Visibility

Organise a Free Consultation with an SEO specialist today. No obligations, no catches. We’ll see if search engine optimisation is the right strategy for your business.

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