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SEO Services For Small Businesses (SMBs)
Safari Digital is a leading small business SEO provider working with small to medium businesses (SMBs) across Australia. Spend less time worrying about your SEO and more time growing your business with small business SEO experts in your corner.
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An Overview of Small Business SEO
Small business SEO improves search engine rankings and visibility for small businesses. The goal of SEO for small business is to drive relevant, qualified website traffic and – in many cases – achieve this by looking outside the scope of traditional search to identify low competition, high-intent keyword opportunities.
The beauty of search engine optimisation is that Google doesn’t care about your balance sheet. It doesn’t matter whether your business has three employees or three hundred employees, Google ranks websites based on merit – not size or revenue. For small businesses, that means that your size has no bearing on your ability to rank at the top of the search results.
There are more than 2.6-million registered small businesses in Australia. Around 97% of businesses in Australia fall into the SMB category with fewer than 20 employees and an annual turnover of less than $10 million per annum.
Option 1 – DIY SEO
DIY SEO is typically the first resort for small business owners in Australia.
After all, your budget is tight and every dollar counts. DIY is not inherently bad; however, just like any skill, SEO takes time to learn and – eventually, master. In practice, that means spending your spare time reading, learning, implementing, making mistakes, and then troubleshooting.
SEO takes years to master – and the rules and the ranking factors are constantly changing. Whilst it’s possible to implement some basics and see some results, SEO requires sustained work and expertise across content, technical, and off-site.
The danger of DIY SEO is that it becomes your full-time job and you end up spending more time trying to learn how to market your business than you do actually working on your business.
Pros
Cons

Option 2 – Hire an SEO professional
Hiring a small business SEO agency to manage your SEO strategy is the second option.
Small business SEO professionals (like us) know how to get results for growing businesses. Because we do this every day, we know which levers to pull and how to effectively invest resources to maximise your results on a small budget. Partnering with experts also means avoiding common mistakes and pitfalls and allows you to focus on your business whilst experienced professionals handle the complexities of SEO.
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Why does SEO matter for small business?
SEO is essential for small businesses that are serious about long-term success. Investing in SEO means building credibility, driving qualified traffic, and creating a sustainable long-term funnel for your business.
As a small business, working smarter not harder is the objective. We need to drive your marketing dollar further by leveraging your local expertise and trust to win more traffic in the organic search results.
If you’re a small business, you’ll know that throwing money at the problem isn’t the solution. Trying to keep up with the Joneses and continually ramping up your paid marketing spend isn’t the answer to long-term, sustainable growth. You need to build funnels and systems that continue to work for your business even when you’re not feeding them cash.
Why small business SEO is so important:
- SEO is a long-term investment in your business
- SEO continues to deliver results even after you stop paying for it
- SEO has a higher level of perceived trust amongst potential customers – essential for small businesses
- SEO is more cost-effective than paid marketing mediums and continues to deliver ROI after you pay for it
- SEO is scalable as you grow – you are not limited by the cost-constraints of PPC marketing channels
- SEO continues to grow and compound over time. The sooner you start, the sooner you see results.
Key benefits of SEO for Small Business
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We use proven SEO methodology to drive highly-motivated leads for your small business
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