SEO for Real Estate

Before we start looking at your competitors or jumping into keyword research, we first need to learn about your business, your service area, and the services that you offer. You may want to target certain locations, prioritise specific services (i.e. property management), or you may want to target a specific demographic. Our collaborative approach to real estate SEO services ensures that our strategy aligns with your business goals.

An initial website audit gives our SEO specialists a change to look at your current website performance, plan out first steps, and identify any elements that may be holding you back. We’ll review first-hand data from Google Search Console, Google Analytics, and Google Business. We’ll also look at the website through third party audit tools to gain insights into technical and off-site performance. Our goal is to establish baseline performance metrics and gain direct insights into current website performance.

SEO is a competition. As such, we need to know exactly who we are up against. By reviewing the competitors in your area offering the same services, we can determine what is working for them, what we can implement for you, and uncover what is holding you back. A competitor analysis provides our real estate SEO experts with a 360-degree view of your market and allows us to uncover valuable insights into how your target audience uses search. During the competitor research phase, we’ll compile a complete list of your competitors’ top performing commercial and informational pages. We’ll also look at how they map out pages and services on their website to uncover the greatest areas of opportunity.

A technical SEO audit of your website uncovers the structure, accessibility, and backend elements of your website that impact performance. A technical audit of your website allows us to uncover what is holding you back and any other considerations that need to be notes for your campaign. If you are dealing with things such as dynamic product feeds (common on real estate websites), we also need to look at API configurations, archiving data, and how we can handle dynamic elements of your website.

What your customers are saying about your business plays a key role in how prospective customers interact with your website. The latest data shows that a whopping 97% of local customers will seek out information about a local business before contacting them. For many, the first point of contact will be your Google Business.

Our process for Google Business Optimisation is more than just a ‘setup’. We have a comprehensive strategy to optimise your Google Business for maximum visibility in the local map packs. We audit and optimise categories, services, product feed, posts, media, review data, and provide actionable strategies to improve local SEO performance and maximise local reach.

Keyword research for real estate professionals is more than just looking at the search terms with the highest search potential. Instead, it’s about uncovering search terms, grouping them by intent, and sorting them into clusters according to that search intent. Our goal is to rank for relevant, high-converting search terms that align with your business goals.

Content is the cornerstone of every successful real estate SEO campaign. High-quality content improves search visibility, increase trust with your target audience, and helps to build a brand that resonates with your ideal customer. As an SEO agency, we are a content-first team with an in-house team of SEO copywriters who have extensive experience working in the real estate space.

Foundational Link Building – AKA directory or NAP (name, address, phone number) is crucial for businesses in the real estate space. These foundational links build the groundwork for trust with search engines, confirm key business information, and create a unified presence for your solar business. By providing search engines with consistent business information across key industry directories, we can effectively increase trust with search engines and users.

Link building or backlinks account for a significant portion of your SEO success. Link building is not a “set and forget” activity – it requires ongoing work as part of every successful real estate SEO campaign.

At the time of writing, backlinks account for roughly 30% of how your website ranks in Google. Backlinks act as a “vote of confidence” from one website to another. Gaining credible links from sources in the real estate industry increases the authority and trust of your website, which, in turn, increases rankings.