Australian Shopify SEO Agency

Shopify SEO services that drive more customers to your online store.

Shopify provides an excellent technical foundation for SEO – but it’s not perfect out of the box. Messy canonicals, duplicate collection pages, and limited flexibility on URL structure are all known Shopify SEO issues. 

As Shopify SEO specialists, we’ve worked with small to enterprise sized businesses who operate on Shopify to implement proven Shopify SEO strategies that drive organic visibility. Book your free consultation with a Shopify SEO expert today to find out how we can help.

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Shopify SEO Specialists That Understand the Platform

Shopify is a solid platform for SEO – but it’s got its share of foibles. None of them are impossible to overcome, but it takes a skilled Shopify SEO expert to implement the right, platform specific solutions to maximise your visibility.

Safari Digital has worked across more than 40 Shopify websites over the past eight years. In that time, we’ve seen the platform evolve and improve a lot. Even so, there’s still technical foundations in place and platform specific functions that can impede your SEO strategy if they are not rectified.

Our SEO specialists work with small (less than 50 products) to large (more than 50,000 products) businesses to drive SEO performance on Shopify. Our experience means that we can hit the ground running and implement the right SEO strategy for your Shopify store from the start. We build a robust, well-optimised technical framework for your Shopify store before boosting your visibility with content and authority for key collection and product pages on your website.

40+ Shopify Campaigns

We’ve worked on more than 40 Shopify SEO campaigns since 2018.

SEO + AI Visibility

Shopify SEO campaigns with AI visibility built in from the start.

No Account Managers

Work directly with experienced Ecommerce SEO experts.

Our Shopify SEO Services

Technical OptimisationTechnical optimisation

Making sure your Shopify site is easy to crawl and simple to navigate is the first step. Technical SEO for Shopify covers platform-specific nuances such as canonicals, duplicate collection pages, category and subcategory structure, site speed, and theme bloat. Our technical SEO team has extensive experience across Shopify and understands how to get the most out of the platform.

Collection PagesCollection pages

Collection pages are where you compete for category and brand-level search terms. Optimising collection pages means being visible to users searching broad, top-of-funnel terms – the people browsing a store and filling a cart. A large share of our content and link building resources go into collection pages, because they’re an evergreen asset.

Product pagesProduct pages

Product pages are optimised for product-level searches conducted by users who already know exactly what they’re looking for, often searching by SKU or product code. Product page SEO covers content, product schema, pricing, and ensuring you earn rich results in the SERPs.

Google ShoppingGoogle Shopping

Google Shopping is a free product discovery and comparison service that appears at the top of some search results and in Google’s Shopping tab. Getting featured in Google shopping is free and is an integral part of a Shopify SEO strategy, allowing your store to appear in more than just the organic results.

Link buildingLink building

Authority through links and digital PR remains an integral part of ecommerce SEO. We focus link building on the evergreen pages of your site, particularly collection pages, where increased authority helps you rank for broad category and brand-level terms. Those pages become a long-term asset for the store.

Tracking & ReportingTracking & Reporting

Shopify SEO isn’t just about winning more traffic; it’s about understanding your customers and ensuring that you meet their needs. Tracking through Google Search Console and Google Analytics is a must for understanding key metrics that determine how we approach your Shopify SEO strategy.

Book Your Free Consultation

From where you are now to where you want to be. Our Shopify SEO specialists will work with you to create a customised search engine optimisation solution.

Shopify SEO Case Study

BONIIK SEO Case Study

Safari Digital partnered with Korean Beauty specialists BONIIK to increase monthly organic traffic from 9,000 monthly visitors to 45,000+ monthly visitors over the course of two years. Leveraging a strong product range and growing market opportunity, our Shopify SEO campaign aimed to bring awareness to the K-Beauty segment in Australia.

  • 358% Increase in organic traffic

  • 501% Increase in SERP visibility
  • 1051% Increase in Page #1 keywords
BONIIK SEO Case Study
BONIIK SEO Campaign Results
FAQs

Frequently Asked Questions

Shopify SEO is a strategic approach to improving the organic visibility of products, collections, and key pages on a Shopify website.

Shopify is a solid CMS for ecommerce, but it isn’t perfect out of the box. Working with a Shopify SEO specialist like Safari Digital means optimising the specific elements of your store – collection pages, key product pages, and blog content – to increase visibility for the search terms that matter.

Shopify is generally a really solid platform for SEO.

When it first launched there were a number of quirks that made SEO difficult. Over the last five or so years, however, Shopify has gone to considerable effort to make the platform more SEO-friendly out of the box. In other words, the starting technical infrastructure for SEO is now much better. But you still need a strategy to actually rank.

Shopify strikes a good balance: easy to use, relatively easy to work on, and easy to maintain without a developer.

The timeframe depends on your starting point.

If we’re optimising a site with solid brand recognition and a reasonable technical and content foundation, results generally come faster than they do on a brand new Shopify store.

SEO is a long-term strategy. As a general rule, expect three to six months before results start showing, then compounding from there.

SEO is a long-term marketing strategy. The best way to think about it is like going to the gym – if you stop tomorrow you won’t lose everything you’ve gained, but over time those gains slip away.

You’re competing with two things. First, search itself is always changing, so your strategy needs to keep evolving. Second, your competitors aren’t stopping. They’re continually improving their technical experience and building authority. Staying competitive means continuing to invest.

Content plays a key role in helping search engines understand the purpose and context of each page on your store.

For collection pages, that means an overview of the products stocked in that collection. For product pages, it means descriptions that accurately match the product and genuinely enrich the user experience.

Not anymore.

There was a time when Shopify was aimed squarely at small to medium businesses, but that’s changed over the last few years. Many of the world’s largest ecommerce retailers now run on Shopify, and the platform is robust enough to handle sites with thousands of product pages and hundreds of collections.

It depends on your goals.

If you’re already running a WordPress site and want to add a handful of products, WooCommerce is the easier integration.

If you want an ecommerce platform you can manage and run yourself, and you’re comfortable with the transaction fees, Shopify is a really solid option. We’ve had plenty of clients migrate from WooCommerce to Shopify over the last few years, absorbing the platform fees in the process, and all of them have stayed.

It depends on the size of your store and the level of competition in your industry.

For smaller Shopify websites with a handful of collection and product pages, Shopify SEO starts at under $2,000 per month.

For large-scale stores looking to rank hundreds of collections and thousands of product pages, the cost can exceed $5,000 per month.

The easiest way to get an accurate figure for your business is to book a free consultation with one of our Shopify SEO experts.

It’s a mix of both, however, for Shopify SEO, we want to focus on the collection pages where we can group and target high-search volume, competitive search terms that generate broad search visibility. We take a considered approach to ensure that we focus on low, mid, and high-competition search terms that become the focus of your SEO strategy.

For most Shopify SEO strategies, we focus most of our on-site and off-site resources on optimising collection pages which drive long-term traffic.

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