Local SEO Services

Local SEO or local search engine optimisation is about improving the visibility of your website for a specific location or area. It applies the same principles of regular SEO (on-site, off-site, content, links), but it applies them to users in a specific service area.

Local SEO is ideal for businesses that want to target users in a predefined service area. Whether that’s because you’re a plumber or roofer that can only service users in a specific area of the city, or because you’re a bricks and mortar business that wants to attract users to your store front – the principles are the same.

Local search engine optimisation is more effective now than ever before. Given that more than half of all searches come from mobile devices and Google personalises results based on the location of the users, it’s essential for businesses to consider location-centric keywords in their SEO.

We work with small and large clients to understand where their target audience is located and make strategic decisions based on this data. Local search marketing isn’t about reaching the most customers, it’s about reaching the right customers more effectively and efficiently.

The biggest difference between local SEO and regular SEO strategies is that one is about targeting local leads, and one is about targeting general leads. Local SEO is important for businesses that offer their services in a predefined service area or have a bricks and mortar business.

In general, local SEO is designed for businesses that are likely to attract users conducting searches for goods or services in their area.

For example, someone that is looking for a plumber to fix their tap today may conduct a search of ‘Plumber + their Location’. Google will return results from web pages that use location specific keywords on their web pages. As a result, users are connected with businesses that offer the goods or services that they are looking for in their area.

46% all Google searches feature a local intent.

That indicates when someone is looking for a product, service or place they combine their location in the search. Google is putting greater importance on presenting local results that present an immediate resolution for their users. Rather than giving full results, Google is presenting laser-targeted results that direct consumers from their phones or tablet straight to your business. 28% of searches that involve a local intent will end in a purchase.

Local SEO is designed to attract customers who are searching for goods and services in a predefined service area. Whether they are looking for a café, and electrician, or a new pair of shoes – businesses can take advantage of local users with a targeted, local strategy.

We believe that local leads are the most powerful leads that your business can received.

Want to know why?

Well, because they are far more likely to lead to a conversion than a general search user. In fact, the average conversion rate between a general SEO search and a local one is roughly eight to ten times higher. If you are a small to medium business, you cannot afford to neglect your local audience.

Local SEO services are suitable for any business that services or sells products at a specific (one or more) location.

Brick and mortar businesses like restaurants, bars, bakeries, shops etc. should all be using localised strategies to promote their businesses. Furthermore, service-area businesses like roofers, electricians, and plumbers should also be using localised services to promote their businesses to local customers.

Here is the best way to think about Google local search engine optimization marketing. Any businesses that has a physical location or is able to service a physical location (or a number of different locations) can benefit from search engine optimisation services. For instance, if you are a service provider or a businesses that services or sells products to customers in a geographical location – location oriented SEO can benefit your business.

Let’s say you are looking for rubbish removal services. The search string that most users are going to type is something along the lines of:

“Rubbish Removal + Their Location”

Now, the reason that users are likely to include their location in that search string is because they want that junk removed and they want it removed today. Including a local element to the search means they are more likely to see results that are in their desired area.

Now, let’s say you leave the location out of your search, how can Google deliver relevant results? Great question!

Google has analysed billions and billions of search results and user experience metrics. In order to deliver the best experience for users, Google understands that certain businesses require results in their immediate area. Google’s search engine ranking algorithm uses device proximity to show results that re local to the user. That means that even when a user does not include city or “near me” in their search, they will still see relevant, locally optimised results.

That means, if you search for “Rubbish Removal” and you are in the Sydney suburb or Surry Hills, your search results will look completely different to a user that is located in Bondi or Parramatta.

The truth is local search engine results have been around for years.

However, it is only in recent years that Google has been able to fully utilise them. Users are increasingly using mobile devices to conduct searches, which means that google can use device location to deliver precise results. Over the last five years, search results have evolved dramatically. As more users conduct searches from mobile devices, the importance of effective local SEO strategies will only continue to increase.

Our approach to ranking a website for local SEO is different to the way that we approach other facets of search engine optimisation.

To perform in the local search results, we need to answer a few important questions:

1. Where is the business located?
2. Can the business service multiple locations?
3. Where are the clients/customers currently coming from?
4. Will a local strategy benefit this type of business?
5. Is the local component of the search important for achieving the right visibility?

Before we can put together a strategy for your business, we first need to establish if it is the right move.

Local SEO will not be effective for all businesses and not every business type is the right fit for a localised strategy.

If we determine that your business is the right fit for a local strategy, here are a few of the important factors that we will incorporate into your local Campaign.

• Claim and optimise your Google Business profile
• Ensure that your phone number, address, and business name is correct
• Build local reviews
• Create pages dedicated to specific services and service areas
• Local link building and local citations with consistent name, address, phone number information
• Local link building strategy
• Optimise landing pages with appropriate location data
• Schema mark up to provide Google with more information about the nature of products and services being offered as well as service area.

Just like every SEO campaign, there are hundreds of variable factors that must be considered in a local search engine optimisation strategy.

The above list are a few of the important, transferrable elements. However, the right strategy will depend on a myriad of different factors that are specific to your business.

If you’d like to learn more about how local search engine optimisation works get in touch with the friendly Safari Digital team.  During your SEO consultation, we’ll go through a comprehensive strategy suited to the unique needs of your business.

Local SEO is a strategic process that emphasis the location element of search rankings.

Local campaigns are designed to optimise products and services towards a specific audience based on their geographical location.

In 2025, Local SEO is one of the most powerful ways to quickly scale a business online. Some of the latest Local statistics that highlight the need for a comprehensive local marketing strategy in 2025 include:

• Almost 20% of users will convert the same day that they conduct a search
• More than 60% of Australians use their mobile device to find goods and services in their area.
• 78% of location based searches lead to offline conversions
• More than 35% of Australian adults will look up a local businesses before visiting
• 97% of consumers used a mobile device to find a local business

One of the biggest benefits of local search engine optimisation is that users are local and ready to make a purchase. Conversion rates are significantly higher than regular SEO and can lead to a dramatic increase in high-quality leads.

We offer SEO services to businesses across a wide range of niches on one simple condition – there must be a local search market for your goods or services.

If we believe that an area focussed SEO strategy can help your business to grow, then we will work with you. If we believe that there is a better way for you to spend your online marketing budget – we will be the first to tell you.

Local SEO can be effective for almost every industry. If you are looking to increase sales, generate meaningful leads, and grow your online exposure – search engine optimisation is worth considering for your business. Our local strategy varies depending on the service, product, target audience, and your unique business goals. We don’t use cookie-cutter technique and we don’t outsource any step of the process.

Local marketing awareness is in its infancy, which means that standing out is simple. There are hundreds (even thousands) of businesses who are desperate to boost their market share but have no idea how to start. By working with a specialist local SEO company, your business will be amongst only a handful of companies in your niche who appreciate the potential of local search.

The most current data advises that 56% of local businesses haven’t even claimed their Google business listing – so just imagine what your business could achieve with a complete local strategy.

Local SEO services can cost anywhere from $1,500 per month all the way up to $10,000+ per month. The price of SEO services is contingent on a number of key factors including:

1. Industry competition
2. Location of business
3. Business service area
4. Number of services or products offered
5. Website starting position

For businesses competing in regional or non-metropolitan areas, the cost of Local services can be as little as $1,500 per month (depending on the industry, service area, services offered etc.).

For larger businesses looking to compete in major national cities such as Sydney, Brisbane, Melbourne, Perth or Adelaide, the cost can be significantly higher. Want to find out how much local SEO costs for your business? Get in touch with one of our SEO Experts today to discuss your SEO requirements.

The most important thing that you need to understand about Local SEO services is that conversion rates are ridiculously high.

The most recent data indicates that 78% of local search queries end with an enquiry or conversion – that is extremely high.

To put that in perspective, if you are a service-based business like a roofer or plumber and your website gets a click from a local enquiry, there is an 8/10 chance that it will end in an enquiry.

When you consider that the majority of local queries result in a conversion, the value of local marketing services cannot be overstated. Local SEO attracts highly-motivated buyers at the pointy end of the buyer cycle – which is when you want your business to be front and centre. If you are going to attract motivated consumers to your business, a localised search marketing strategy is essential.

The one thing that you need to understand about search engine optimisation (SEO) is that it is constantly changing and evolving. Nothing is ever where you left it, which means that you need to continue to update and improve your website in order to stay ahead of the pack. AS a dedicated SEO Agency, we can spend all of our time researching and understanding the on-site and off-site factors that influence organic search rankings.

A recent study found that on-page keyword usage is the number #1 on-page ranking factor – and we agree. The quality of your on-page content is the most important factor for organic search success. We are a content-heavy agency – we focus on content as a priority, which is reflected in the amount of new landing pages and content marketing pieces that are created for each client.

As of 2025, how you rank on Google is dictated by a mixture of on-site and off-site SEO ranking factors. If we had to put a list together, the most important ranking factors are:

1. Quality content
2. Keyword usage
3. Technical SEO
4. Off-site factors such as link building
5. Ongoing content production

The truth is, there are more than 200 individual factors that will influence how a website ranks in organic search. We aim to simplify the process and focus on the factors that really make an impact for your business.