Local SEO Services

We help businesses to stand out in the organic search results and map pack. We are a local SEO agency for small to large companies that want to stand out in their local area. Whether you offer goods or services in multiple postcodes, or you’re a bricks-and-mortar business, we can help you stand out with the right local SEO strategy.

Local SEO Consultant Liam Ridings

An Overview of Local SEO Services

Local SEO drives around-the-clock visibility for your business and reduces your reliance on paid marketing channels.

It doesn’t matter whether you’re a plumber looking to drum up more leads or you’re a brick-and-mortar retailer looking to drive foot traffic; local search is about driving local, qualified leads to your website and turning them into happy (paying) customers.

As a small business, we know the value of local SEO. Side by side with traditional SEO, local SEO marketing is less competitive, more cost-effective, and has a shorter time frame to yield results.

Local SEO identifies what your customers are searching for online and reverse-engineers a strategy that puts your business in front of those customers at just the right moment.

With 46% of all Google searches featuring a local intent and 28% of all local searches resulting in a transaction, we help businesses (big and small) to attract local, qualified leads online.

What is Local SEO?

Local SEO or local search engine optimisation is about improving the visibility of your website for a specific location or area. It applies the same principles of regular SEO (on-site, off-site, content, links), but it applies them to users in a specific service area.

Local SEO is ideal for businesses like tradies that want to target users in a predefined service area. Whether that’s because you’re a plumber or roofer that can only service users in a specific area of the city, or because you’re a bricks and mortar business that wants to attract users to your store front – the principles are the same.

Local search engine optimisation is more effective now than ever before. Given that more than half of all searches come from mobile devices and Google personalises results based on the location of the users, it’s essential for businesses to consider location-centric keywords in their SEO.

We work with small and large clients to understand where their target audience is located and make strategic decisions based on this data. Local search marketing isn’t about reaching the most customers, it’s about reaching the right customers more effectively and efficiently.

Benefits of Local SEO

Attract qualified traffic

SEO doesn’t have to be a numbers game. A local approach means targeting visitors who are far more likely to become customers. Segmenting your audience means improving your conversion rates and driving high-quality traffic that converts to actual leads for your business.

Improved trust and credibility

62% of customers will disregard a business if they can’t find it online, and 88% look for reviews before interacting with a local company. A robust local SEO strategy improves your trust and credibility with potential customers.

Become a recognised local leader

Own your local area and become a recognised name in your suburb or city with a local SEO strategy. Familiarity builds trust, so it’s essential that your business is visible to your target audience for relevant, local search phrases that resonate with the products or services that you offer.

Cost-effective approach to SEO

Local SEO is, on average, 31% less expensive than a traditional SEO campaign. Local SEO also converts at a far higher rate than conventional, broad-scope SEO strategies, which means that your marketing investment is driving ROI, not just clicks.

Our Blueprint for Local SEO Success

Attract local, qualified customers with a localised SEO strategy for your business.

Initial Audit

Each campaign starts with a comprehensive audit of your website, your current position, and your broader market. During the initial audit, our SEO consultants will pinpoint the specific gaps between your website and your competitors that are dominating in your local area.

Local Keyword Research

We use keyword research tools to uncover insights from your competitors and understand the most lucrative keywords for your business. We look at search potential, keyword difficulty, and keyword intent to identify valuable, relevant keywords that will drive the right kind of traffic to your website.

Local Competitor Analysis

Competitor Analysis is the key to winning the local search race. We conduct in-depth analysis to understand what your competitors are doing and what we need to do to bridge the gap and ensure you outrank them in organic search. SEO is a competition – to get to the top, we need to beat the best.

Technical SEO

Technical SEO sets the foundation for your local SEO success by ensuring that search bots can crawl your website and users can navigate through your site. We look at a range of technical factors, including site architecture, navigation, core web vitals, accessibility, and other crucial technical factors.

On Page SEO

On-page or on-site SEO strategy includes all of the on-site elements that impact how your website ranks in the local search results. We consider key factors such as page structure, on-page elements, user experience, content, internal links, metadata, and more to ensure your on-page strategy is on point.

Localised Content

Localised, geo-targeted content is your key to local SEO success. Our in-house team of content writers create E-E-A-T led content that provides value to your users, builds trust with search engines, and drives local, qualified traffic to your website.

Link Building

Link building, or backlinks, are the trust signals that help search engines distinguish between pretenders and contenders. By acquiring local, relevant backlinks for local businesses, our off-site SEO specialists help local companies to boost their visibility in local search results.

Google Business

Whether you’ve got one Google Business profile or multiple profiles for different branches or locations, we will benchmark your baseline visibility in maps. From there, we implement best practices, keep your profile up to date, and boost your organic maps visibility.

8 Step Local SEO Process

How do local SEO services work?

Step 1: Get in touch

Ready to grow your local presence? Use the contact form on this page or head over to our contact page to book your free SEO consultation with our team.

Step 2: Initial Review

Once you get in touch, our local SEO specialists will conduct a feasibility assessment of your website to determine if you are the right fit for a local SEO campaign.

Step 3: Audit & Consultation

Once we determine you’re the right fit for our services, we will book a consultation to learn about your business and your goals, whilst reviewing our findings and strategy for local organic growth.

Step 4: Strategy & Proposal

Following our initial meeting, we will develop a comprehensive local SEO audit and strategy roadmap tailored to your business. We’ll outline a 12-month growth strategy with our exact deliverables and approach.

Ready to Grow Your Business With Local SEO Services?

Book your free SEO consultation with our local SEO experts today.

Managed Local SEO Services

Fully managed local SEO services tailored towards the unique requirements of your business. We develop customised strategies based on the needs of your business so that you only pay for what you truly need.

Google Business Optimisation & Management

We handle your entire Google Business profile from the initial setup and optimisation, through to the ongoing management of posts, products, services, enhancements, and much more.

  • Optimise your GBP for maximum local reach
  • Enhance your presence with ongoing optimisations including and Q&A.
  • Publish new posts to increase engagement and increase visibility
  • Monitor competitors and protect from profile changes

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Citation Building & Management

We build and manage your local listings and citations to ensure consistency across all platforms. Whether you’ve changed addresses, updated phone numbers, changes your trading hours, or updated your logo, we ensure consistency across all online listings.

  • Create new directory/NAP (name, address, phone number) listings on relevant sites.
  • Keep your details up to date and ensure consistency across all platforms.
  • Sync details across all major review and listing platforms including Google Business, Bing Places, Apple Maps, and social media profiles.
  • Ensure your listings stay accurate and up to date with any changes to business details.

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Local Landing Pages

Local landing pages that help your site to appear for geographically relevant searches in the locations that you service. Whether you service customers in different cities or at a suburb-level, we create local landing pages that win trust with search engines and provide value to users.

  • Ideal for businesses that service customers at multiple locations including tradies, multi-branch businesses, and professional service providers.
  • Rank for local, high-value search terms that drive high-quality leads for your business in key locations.
  • Scalable solutions to market your services in multiple locations.

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Local Link Building

Local link building services that build trust and increase your website authority. Our proven approach to link building for local SEO increases trust with search engines and boosts your rankings for your most important search terms.

  • Build credibility and trust with search engines and users
  • Manual approach – no shortcuts and shady link building practices
  • Niche specific websites that align with your business
  • We never buy links from “link lists” or link networks
  • Content strategy to build organic links and increase site authority

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Customer Review Management

We provide customer review building and management strategies to enhance your visibility in maps and increase trust with users. Reviews play a key role in local rankings and are an essential trust signal for your customers.

  • Increase the number of positive reviews that you receive
  • Monitor and manage your online reputation across all platforms
  • Enhance trust with local customers and improve conversions
  • Actively monitor and respond to reviews across all key platforms including Google & Facebook
  • Integrate your reviews into your on-page strategy for greater trust and credibility

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Reporting & Tracking

We provide upfront and transparent local SEO reporting that makes it easy to track your performance and conversions from local search. Monitor local rankings, clicks, visibility, conversions, map pack visibility, and more.

  • Track your rankings in Google Maps across multiple locations.
  • Reporting that focusses on the metrics that matter to your business – no vanity metric reporting.
  • Advanced conversion and goal tracking integrated directly into your reporting dashboard
  • Weekly progress updates and monthly calls with a local SEO specialist.

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Real, verified reviews

from happy clients

Jack Dimovski

(Dimosons Real Estate)

Liam provided us with exceptional customer service! He was attentive, knowledgeable and went above and beyond to provide us with genuine advice and a straightforward solution that was incredibly helpful.

Annie Lee

(BONIIK)

Safari Digital has been our top SEO choice during the last 10 years of our business existence. We’ve greatly value our partnership and appreciate the knowledge and expertise the Safari Digital team.

Felicity Legge

(Workplace Gender Equality Agency)

Safari Digital were amazing to work with and were able to really improve our SEO. Liam was so knowledgeable and always willing to go the extra mile for us.

Sam Carigliano

(Co-Founder and CEO at SkyCiv)

“We’ve been with Safari for almost 2 years and have to say the service, attention and, most importantly their results have been nothing short of exceptional. We are so happy with our decision to work with them, and would highly recommend them to anyone looking for an SEO agency!

Liam, Breanna and the rest of the Safari team provide such good advice, actionable items and get us incredible results. Most of all, they really care and always work hard to drive our business forward. Thank you Safari!!”

Googel reviews logo white

FAQs

Frequently Asked Questions

The biggest difference between local SEO and regular SEO strategies is that one is about targeting local leads, and one is about targeting general leads. Local SEO is important for businesses that offer their services in a predefined service area or have a bricks and mortar business.

In general, local SEO is designed for businesses that are likely to attract users conducting searches for goods or services in their area.

For example, someone that is looking for a plumber to fix their tap today may conduct a search of ‘Plumber + their Location’. Google will return results from web pages that use location specific keywords on their web pages. As a result, users are connected with businesses that offer the goods or services that they are looking for in their area.

46% all Google searches feature a local intent.

That indicates when someone is looking for a product, service or place they combine their location in the search. Google is putting greater importance on presenting local results that present an immediate resolution for their users. Rather than giving full results, Google is presenting laser-targeted results that direct consumers from their phones or tablet straight to your business. 28% of searches that involve a local intent will end in a purchase.

Local SEO is designed to attract customers who are searching for goods and services in a predefined service area. Whether they are looking for a café, and electrician, or a new pair of shoes – businesses can take advantage of local users with a targeted, local strategy.

We believe that local leads are the most powerful leads that your business can received.

Want to know why?

Well, because they are far more likely to lead to a conversion than a general search user. In fact, the average conversion rate between a general SEO search and a local one is roughly eight to ten times higher. If you are a small to medium business, you cannot afford to neglect your local audience.

Local SEO services are suitable for any business that services or sells products at a specific (one or more) location.

Brick and mortar businesses like restaurants, bars, bakeries, shops etc. should all be using localised strategies to promote their businesses. Furthermore, service-area businesses like roofers, electricians, and plumbers should also be using localised services to promote their businesses to local customers.

Here is the best way to think about Google local search engine optimization marketing. Any businesses that has a physical location or is able to service a physical location (or a number of different locations) can benefit from search engine optimisation services. For instance, if you are a service provider or a businesses that services or sells products to customers in a geographical location – location oriented SEO can benefit your business.

Let’s say you are looking for rubbish removal services. The search string that most users are going to type is something along the lines of:

“Rubbish Removal + Their Location”

Now, the reason that users are likely to include their location in that search string is because they want that junk removed and they want it removed today. Including a local element to the search means they are more likely to see results that are in their desired area.

Now, let’s say you leave the location out of your search, how can Google deliver relevant results? Great question!

Google has analysed billions and billions of search results and user experience metrics. In order to deliver the best experience for users, Google understands that certain businesses require results in their immediate area. Google’s search engine ranking algorithm uses device proximity to show results that re local to the user. That means that even when a user does not include city or “near me” in their search, they will still see relevant, locally optimised results.

That means, if you search for “Rubbish Removal” and you are in the Sydney suburb or Surry Hills, your search results will look completely different to a user that is located in Bondi or Parramatta.

The truth is local search engine results have been around for years.

However, it is only in recent years that Google has been able to fully utilise them. Users are increasingly using mobile devices to conduct searches, which means that google can use device location to deliver precise results. Over the last five years, search results have evolved dramatically. As more users conduct searches from mobile devices, the importance of effective local SEO strategies will only continue to increase.

Our approach to ranking a website for local SEO is different to the way that we approach other facets of search engine optimisation.

To perform in the local search results, we need to answer a few important questions:

1. Where is the business located?
2. Can the business service multiple locations?
3. Where are the clients/customers currently coming from?
4. Will a local strategy benefit this type of business?
5. Is the local component of the search important for achieving the right visibility?

Before we can put together a strategy for your business, we first need to establish if it is the right move.

Local SEO will not be effective for all businesses and not every business type is the right fit for a localised strategy.

If we determine that your business is the right fit for a local strategy, here are a few of the important factors that we will incorporate into your local Campaign.

• Claim and optimise your Google Business profile
• Ensure that your phone number, address, and business name is correct
• Build local reviews
• Create pages dedicated to specific services and service areas
• Local link building and local citations with consistent name, address, phone number information
• Local link building strategy
• Optimise landing pages with appropriate location data
• Schema mark up to provide Google with more information about the nature of products and services being offered as well as service area.

Just like every SEO campaign, there are hundreds of variable factors that must be considered in a local search engine optimisation strategy.

The above list are a few of the important, transferrable elements. However, the right strategy will depend on a myriad of different factors that are specific to your business.

If you’d like to learn more about how local search engine optimisation works get in touch with the friendly Safari Digital team.  During your SEO consultation, we’ll go through a comprehensive strategy suited to the unique needs of your business.

We offer SEO services to businesses across a wide range of niches on one simple condition – there must be a local search market for your goods or services.

If we believe that an area focussed SEO strategy can help your business to grow, then we will work with you. If we believe that there is a better way for you to spend your online marketing budget – we will be the first to tell you.

Local SEO can be effective for almost every industry. If you are looking to increase sales, generate meaningful leads, and grow your online exposure – search engine optimisation is worth considering for your business. Our local strategy varies depending on the service, product, target audience, and your unique business goals. We don’t use cookie-cutter technique and we don’t outsource any step of the process.

Local marketing awareness is in its infancy, which means that standing out is simple. There are hundreds (even thousands) of businesses who are desperate to boost their market share but have no idea how to start. By working with a specialist local SEO company, your business will be amongst only a handful of companies in your niche who appreciate the potential of local search.

The most current data advises that 56% of local businesses haven’t even claimed their Google business listing – so just imagine what your business could achieve with a complete local strategy.

Local SEO services can cost anywhere from $1,500 per month all the way up to $10,000+ per month. The price of SEO services is contingent on a number of key factors including:

  1. Industry competition
  2. Location of business
  3. Business service area
  4. Number of services or products offered
  5. Website starting position

For businesses competing in regional or non-metropolitan areas, the cost of Local services can be as little as $1,500 per month (depending on the industry, service area, services offered etc.).

For larger businesses looking to compete in major national cities such as Sydney, Brisbane, Melbourne, Perth or Adelaide, the cost can be significantly higher. Want to find out how much local SEO costs for your business? Get in touch with one of our SEO Experts today to discuss your SEO requirements.

The most important thing that you need to understand about Local SEO services is that conversion rates are ridiculously high.

The most recent data indicates that 78% of local search queries end with an enquiry or conversion – that is extremely high.

To put that in perspective, if you are a service-based business like a roofer or plumber and your website gets a click from a local enquiry, there is an 8/10 chance that it will end in an enquiry.

When you consider that the majority of local queries result in a conversion, the value of local marketing services cannot be overstated. Local SEO attracts highly-motivated buyers at the pointy end of the buyer cycle – which is when you want your business to be front and centre. If you are going to attract motivated consumers to your business, a localised search marketing strategy is essential.

The one thing that you need to understand about search engine optimisation (SEO) is that it is constantly changing and evolving. Nothing is ever where you left it, which means that you need to continue to update and improve your website in order to stay ahead of the pack. AS a dedicated SEO Agency, we can spend all of our time researching and understanding the on-site and off-site factors that influence organic search rankings.

A recent study found that on-page keyword usage is the number #1 on-page ranking factor – and we agree. The quality of your on-page content is the most important factor for organic search success. We are a content-heavy agency – we focus on content as a priority, which is reflected in the amount of new landing pages and content marketing pieces that are created for each client.

As of 2026, how you rank on Google is dictated by a mixture of on-site and off-site SEO ranking factors. If we had to put a list together, the most important ranking factors are:

1. Quality content
2. Keyword usage
3. Technical SEO
4. Off-site factors such as link building
5. Ongoing content production

The truth is, there are more than 200 individual factors that will influence how a website ranks in organic search. We aim to simplify the process and focus on the factors that really make an impact for your business.

Now more than ever, customers expect results that are personalised and easy to apply.

Search engines have reacted by using various data points and geo-tracking to display search results that are distinct to the user.

“Near me” search terms have grown by more than 400% over the last four years. To standout, your business requires a rock-solid local SEO strategy that incorporates local citations, Google Business and a range of other local search factors that will affect your local visibility.

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