Local SEO Gold Coast
Generate local, qualified leads on the Gold Coast with a local SEO strategy from Australia’s highest-ranking SEO Agency – Safari Digital. Whether you’re a service area business servicing customers from Coolangatta up to Runaway Bay, or you’re a local company that is looking to capture leads from every state in Australia – our local SEO services can make it happen. Transform your online visibility and take your business to the next level in 2024 with a customised, localised strategy.
Local SEO Gold Coast Services
More than 96% of consumers use Google to find products or services in their local area. When customers are looking to make a fast purchase or employ the assistance of a local business – they use geo-targeting in their search queries. Local campaigns connect smart businesses with buy-ready customers at the final stage of the buyer journey. Put your business in the right place, at the right time.
Our Gold Coast Local SEO services do exactly what the Yellow Pages did for businesses in the 1990s and early 2000s – they help consumers connect with local businesses. The demise of the local directories means that local SEO is in an unprecedented stage of growth. Smart companies on the Gold Coast are taking advantage of the fact that local customers are using Google to connect with companies in their local area.
Businesses that ignore Local SEO in 2024 are missing out on highly-lucrative traffic. There’s no two ways about it; a localised approach is the most powerful and effective way to swiftly (and dramatically) increase the quantity and quality of enquiries and conversions that your business receives through organic search.
Gold Coast is one of the busiest and most competitive local search markets in the world. A growing population of tech-savvy customers mean that getting to the top of Gold Coast search engine pages is becoming more contentious by the day. You don’t have to be ranked #1 for every keyword – you just need to rank well for the right ones. A Local strategy enables your business to target lucrative search terms that will increase the number of leads, enquiries and sales that come through organic search.
Why Choose Safari Digital?
Because we specialise in Local SEO Gold Coast services. We do SEO for businesses of all sizes, but we love to do local campaigns for one really good reason – our Gold Coast Local SEO campaigns deliver a huge ROI for clients. We have tried and tested methods for transforming modest, small to medium businesses into market leading businesses that dominate the Gold Coast area. From Burleigh Heads to Southport and everywhere in between, an area focussed-approach is the fastest way to turn your business into a local leader.
46% of all searches that are conducted on Google are from consumers who are looking to connect with local businesses. In the absence of the yellow pages and physical businesses directories, consumers rely on Google to connect with local companies. If you are a Gold Coast business and you don’t have a local search marketing strategy in place, you are missing out on important traffic.
It’s simple, people use Google to connect with local businesses. If you don’t have a local search marketing strategy in place, you’re missing out on the opportunity to capture valuable local customers. If you want to drive local customers to your business, you need to implement an area-centric search engine optimisations strategy.
Our Local SEO Strategy
We Use the Best SEO Tools and Platforms
Frequently Asked Questions
Why is Local SEO So Important?
Because local SEO conversion rates are insanely high.
Conversion rates from our Local SEO services are ridiculous. 78% of local searches result in an enquiry or conversion – compared to any other form of digital marketing, that is huge.
To put that in perspective, If you are a service-based business like a roofer or electrician and your website receives a click from a local search enquiry, there is a 78% chance that it will result in an enquiry – you’ve got to like those odds.
When you consider that the majority of local searches result in a conversion, the importance of a localised search strategy cannot be overlooked. Local SEO captures highly-engaged consumers at the pointy end of the buying cycle – which is exactly when you want to be front and centre.
If you’re going to entice motivated buyers to your business, a local SEO plan is imperative.
Why Should I Target Local Searchers?
Because 46% of all google searches feature local intent.
Almost half of all Google searches feature a local intent. That means when someone is looking for a product, service, or location they include their location in their Google search. Search engines are placing a greater emphasis on presenting local results that give an immediate resolution for their users.
Rather than offering comprehensive results, Google is giving laser-targeted results that funnel customers from their mobile phones, desktop, or tablet straight to your business. 28% of searches that involve local intent will end in a purchase.
For companies of all shapes and sizes – the value of a Local SEO plan on the Gold Coast cannot be overemphasised.
How Do “Near Me” Searches Work?
“Near me” searches are location based search engine queries that are conducted by a local, highly motivated user. When a user conducts a ‘near me’ search, Google will use device data and user location information to deliver the most relevant set of results based on their current location.
Here is a staggering ‘near me’ search statistic: Searches that include “near me” have grown 400%.
When users search for a business on Google, they want results that are personalised and easy to use. Search engines have countered by using different data points and geo-tracking to display search results that are distinct to the user.
“Near me” search phrases have increased by more than 400% over the last four years. Your business needs a rock-solid local SEO plan that includes a myriad of local search factors that will affect your local visibility.
How Many People Use Google for Local Searches?
97% of people turn to Google when conducting a local search query.
Think about it like this; 97% of search engine users go online to find a local company. Users who want to discover a local business on the web turn to search engines first. Without a local SEO strategy in place, your business is neglecting local leads. Investing in local SEO means appearing in more local searches and getting your part of the local search market.
Your web presence makes a lasting impression on your potential leads. If your business does not have a strong internet presence, you are missing out on local, qualified leads. A local SEO Gold Coast strategy will help you build your local presence and build local awareness for your business.
The first step towards improving your business is letting consumers know that you exist. As of 2019, 86% of people rely solely on the internet to find a local business – if you’re not visible to your local audience on the web, then you will be hard to find.
Are My Gold Coast Competitors Implementing Local SEO?
Do you want to know the best part about local SEO? Your competitors are probably neglecting local search – which is good news for you.
If you implement a local plan, we guarantee you will be one of the first companies in your niche to do so.
56% of local businesses haven’t even claimed their Google my business listing – so just think what your business could do with a local SEO strategy.
Taking your business to the top of the local search results is still very easy. Local search engine optimisation recognition is low, which means that getting to the top is easy.
There are thousands of companies who are eager to expand their market share but have no clue where to begin. By implementing a Gold Coast focussed strategy, you’ll be amongst only a handful of businesses in your niche who realise the power of local search.
Will Local SEO Increase my Revenue?
Yes! Local SEO is the ingredient that turns local businesses into local leaders.
Getting to the top of the search engine results pages on the Gold Coast was once regarded aa pipe dream for small to medium businesses with limited resources.
The Gold Coast landscape is controlled by big companies who can throw money at a solution – so what about businesses who need to find a solution on a limited budget? Since 2014, Google has been giving local companies the chance to excel and defeat their more established rivals on a local level.
Local search marketing is the most effective way to increase your local visibility on the Gold Coast and grow your business on a budget.
What’s Included
On-Site Local SEO
There are many on-site factors that Google takes into consideration when it analyses a website to determine local search engine rankings. Firstly, is the use of relevant keywords. In terms of local search, search engine bots will look for keywords that are highly relevant geographically to work out where your site belongs in search results and who should see it.
According to the latest SEO research, the average page one result of Google is almost 2,000 words. For local search, having detailed landing pages targeting the right local keywords will make your business a leader, not a follower.
Producing Local Content
We create content that resonates with local users.
Almost 60% of SEO experts believe content creation and content marketing is the top way to drive the most effective results in search marketing. In essence, content is still king – even in local SEO. Creating and publishing local content is one of the key aspects to a comprehensive marketing campaign.
Local content includes content that is both relevant and engaging for local readers. Users love connecting with brands on topics that are relevant, geographically relatable and community-based. Search engines strive to provide the sites with the most value to its users; therefore, local content can enormously improve local search visibility.
Local content may include blogs, news pieces, statements, articles, videos and event announcements relating to a local area. Using the right local terms and key phrases can go a long way in getting your website noticed in the right places.
Internal Linking Structure
Internal links are one of the most overlooked elements of effective on-page SEO.
Strategic internal linking is a powerful local SEO Gold Coast technique used to manage the value of your pages. Internal links are most useful for establishing site architecture and spreading link equity (ranking power) around websites.
Linking from one page on your domain to another can help create a page hierarchy for your website. When one of your pages points to another, it is essentially telling search engine crawlers that the page being pointed to provides more insightful and valuable content. The webmaster has the power to appoint master pages within a website, ensuring that search engines display your most relevant and essential pages in search results.
Location Service Pages
Local pages that Google understands and users love.
A local business can benefit significantly by paying attention to their service or store location areas. Creating location-specific pages for each storefront or service area can go a long way in extending search visibility.
If your business has multiple service areas or store locations, we can help you to create specific areas of your website that address each locality. This way, when someone is searching for a service or product in one of your target areas, the relevant pages for the website can be displayed in the search results.
78% of location-oriented searches will lead to an offline conversion. Even if you operate a brick and mortar style business, creating specific pages for locations can go a long way in exposing your products and services to highly motivated customers nearby.
Optimised Local Page Titles
When it comes to local SEO Gold Coast, page titles and meta descriptions still matter. Page titles, or title tags, are critical for explaining what your page is about and where it is targeting – for both search engines and users.
A big part of optimising a website for local Gold Coast search is configuring the right page titles for location-specific pages and relevant content. Your page title, header tag, and meta description should clearly state what your page is about and what it is targeting. Using the right local keywords in your page title can enormously help in putting your pages in front of lucrative, local, high-converting customers.
Off-Site Local SEO
After addressing all on-site signals, off-site optimisation is the next step to increasing search engine rankings in local search. Off-Site website optimisation for a local SEO Gold Coast campaign embodies any efforts taken outside of a website to improve local search visibility.
Off-site local SEO includes optimising and enhancing for Google My Business, relevant local link building, managing directories and citations, and NAP consistency.
Link Building
Backlinks play an important role in the perceived trust of your website.
An enormous component of a local SEO Gold Coast campaign will be building local, relevant and authoritative links from other Gold Coast businesses and websites. This means forming solid connections with others, to attain a natural and relevant backlink profile.
Almost 70% of digital marketers admit that link building is the most challenging aspect of SEO. A few years ago, the nature of link building focused on attaining high quantities of low-quality links. Whereas today, link building efforts are only successful when focused on low quantities of high-quality links.
One highly authoritative and relevant link will trump thousands of spammy backlinks, any day. In fact, engaging with any form of low-quality link scheme can see your website suffering nasty Google penalties.
Backlinks are an essential element of building authority within a local market. When it comes to local SEO, we focus on building and attracting links from local, relevant, and authoritative websites for increased search visibility.
Optimising Google Business
If you have not claimed your Free Google Business Listing you are missing out on an enormous local search opportunity.
Arguably one of the most critical local SEO Gold Coast components, Google Business is a free tool that works in conjunction with Google Search and Google Maps. Setting up, managing, and optimising a Google Business (GMB) profile is integral to getting a business and website on the local map.
Search algorithms use GMB signals such as proximity, contact information, categories and updated and fresh content to decide which businesses are shown to local customers. 56% of local businesses are yet to claim their GMB listing – not claiming and managing your profile means missing one of the most fundamental aspects of effective local SEO. Optimising your GMB listing means addressing all signals and working on making them as local-search friendly and targeted as possible.
One of the most significant elements of GMB is the review platform. Three-quarters of all consumers trust businesses with online reviews. Social reviews through GMB are a highly effective way to boost user trust and drive motivated and lucrative conversions. If you’re providing excellent services, customers can and will use GMB to leave you positive reviews. Google reviews can go a long way in getting future customers to trust and rely on your business.
NAP Links
NAP (name, address, phone number) Links come in where old-school phone books like the Yellow Pages and White Pages left off. Web directories or directory links are online catalogues where businesses list their essential information and a website link.
Where web directories are crucial for establishing NAP consistency (Name, Address, Phone Number), they have previously been abused for high quantity link building. The idea of using web directories for link building has been debunked; web directories should now only be used for citations and providing clear NAP information for a local business across the web.
Local SEO Provides Small Business with Big Results
Today, consumers depend on the web more than ever to find important information on businesses, products, and services. If your business is not being displayed for local search results, your nearby customers will go directly to your competitors. Implementing an effective local SEO Gold Coast campaign will not only improve your local online presence, but it will build authority and lead you to the high converting customers in your community.
Local SEO is the most powerful and effective way to dramatically increase the quantity and quality of leads that your business receives through organic search. Leave your mark on your local community and get started on your local SEO campaign today. Contact Safari Digital today to discuss your local business with an SEO specialist.
Get in Touch
What are you waiting for? Our team is ready to work with you to create a custom SEO strategy that will inundate your business with high-converting leads.
