SEO Canberra

There’s no shortage of SEO companies in Canberra claiming to have the secret recipe for SEO success, so why should you choose Safari Digital?

Unlike other digital marketing agencies in Canberra, we don’t dabble in search engine optimisation; it’s all we do. We don’t do Google Ads, SEM, or Facebook marketing. At Safari Digital, we are different. Our team is made up of SEO professionals who understand search marketing. We put 100% of our time, energy, and resources into creating SEO strategies that stand out from the crowd. We only work with companies that are the right fit for our services and for organic marketing.

SEO or search engine optimisation is about positioning your website at the top of the search results for relevant search terms that your prospective audience types into Google when looking for your goods or services.

We help our clients understand how their target audience uses search engines and who their main SEO competitors are, and we create highly targeted strategies that drive qualified web traffic.

Our job as SEO experts is to understand how your target audience uses search engines to find the goods or services that you offer. Once we do that, we combine strategies to increase your rankings and drive website exposure.

By changing your website and building trust and authority with search engines, we can dramatically improve your organic search engine visibility. In doing so, we can reduce your reliance on paid marketing strategies like Google Ads and Facebook Ads and create a sustainable way for your ideal audience to find you online.

Before you start working with an SEO agency for your Canberra-based business, it’s important to define your goals and understand what you want to achieve with an SEO campaign. Whether that’s brand awareness, keyword visibility, or sales – you need to understand what you are looking for before you start your search. Once you have those details in mind, here are six simple things that you should consider finding the best SEO agency Canberra has to offer for your business:

1. Make sure they can explain your SEO campaign and the steps involved
2. Choose a company that ranks their own website – it’s the best proof of concept
3. Ask where the work is being completed
4. Make sure that you have a dedicated point of contact
5. Make sure there are no conflicts of interest with their existing clients
6. Ensure that they have a clear path forward

It’s important to find an SEO company that speaks in simple terms, understands your goals, and is available when needed. By asking these questions, you’ll quickly weed out any pretenders.

We work with clients across a broad range of industries, from professional services like Lawyers, Accountants, Real Estate, and Healthcare Providers to Enterprise companies and e-commerce brands. Almost any business can benefit from a well-researched SEO strategy that considers its goals and target market. SEO for B2B companies and industries where customers are looking for a service or product, an SEO strategy that optimises for all phases of the buyer journey is needed in order to build trust before securing the conversion.

We will work with you if we believe we can add value to your business and push your bottom line further. If we believe you are better off investing in other digital marketing channels, we’ll be the first to let you know.

Canberra is home to more than 35,000 private businesses. As the local population ticks past half a million, the competition for Canberra-based businesses continues to increase. Whether you’re looking to target a local audience in Queanbeyan or you’re targeting a national audience from your CBD-based business, it’s important to build your organic visibility.

With more than 97% of business interactions beginning with a simple Google search, your business must be present for relevant, industry-specific keywords. For companies that rank on page 2 onwards of Google, there is a less than 1% chance of being found by prospective users. As a result, it’s more important than ever for Canberra-businesses to take control of their online visibility and start generating organic leads with SEO.

It will typically take anywhere from 3-6 months to begin seeing results from your SEO campaign. Several key factors will influence the timeframe that it takes to see results from SEO services, including:

• How much SEO work has been done on the website in the past.
• Is your new agency picking up from another proficient SEO Agency or are they cleaning up the mess and destruction of a cheap SEO provider?
• The amount of content you have
• Your website authority and backlink profile
• Your website domain’s age and history
• The competition in your industry

Once we have conducted a preliminary audit of your website and discussed your SEO goals, our SEO consultants will be able to provide you with a more accurate timeframe based on your unique circumstances. Just like anything, someone will promise more (and usually deliver less). Our goal is to build lasting relationships which means that we provide honest projections and transparent advice.

The cost of SEO services in Canberra ranges from $1,400 per month (+ GST) for small to medium businesses in non-metro locations, all the way up to $10,000+ per month for businesses competing in highly competitive niches. Just like any professional service, the cost of SEO services in Canberra will vary according to the quality of service that you receive and the expertise of the provider.

When you invest in SEO services, your budget is generally allocated towards:

Content – writing new content, updating existing content, tweaking content
On-page optimisation – improving the on-page or on-site elements of your website that matter for SEO performance.
Off-site optimisation – building backlinks, establishing trust, and improving the authority of your website.
Technical – improving the technical performance of your website to ensure crawlability and website performance.
Reporting and communication – reporting, communicating updates, working with our clients to deliver strategy outlines and progress reports.

It’s important to note that not all SEO providers are created equally. You are not comparing apples to apples, so it’s important to understand what you are actually getting in return for your investment and the qualifications of the SEO specialists actually implementing your strategy.

Backlinks continue to be one of the most important SEO ranking factors.

Each time that a website receives a reference from another website in the form of a backlink, it acts as a trust signal or a vote of authority with Google.

When building links for our clients, we consider several important factors, including referring website traffic, the page rank of the referring link, outbound links from the referring page, the age of the referring page, where the link is placed in the text, and the anchor text that is used.

The more high authority links you get, the better your chance of appearing at the top of Google.

Yes, we have an in-house team of SEO copywriters who work from our office and will consult with you on your website content. As an SEO agency, we believe that content is the most important piece of the SEO puzzle, and there is no chance that we would outsource your content to someone who does not understand your business or the strategy that we have prepared for you.

Choosing the right keywords for your SEO campaign involves understanding your market and search intent. While most SEO agencies focus on high search volume keywords (often referred to as “vanity keywords”), we work closely with our clients to better understand their ideal customers and develop a keyword strategy around that customer. We target a mix of informational and transactional search terms and create funnels using different pages on your website to target users at different stages of their buyer journey.

SEO (Search Engine Optimisation) is about improving your website’s organic search presence so that you rank in the search engine results pages (SERPs). Paid ads strategies like Google Ads, on the other hand, are a paid marketing channel where you pay Google for ever time someone clicks on your ads.

Paid marketing is limited to a budget which means that once your budget is exhausted for the day, your website will stop appearing in the search results. The organic listings, on the other hand, are completely free and websites that rank at the top of the organic results can benefit from unlimited website clicks and impressions without paying for them.

Search Engine Optimisation (SEO) is a long-term marketing strategy that enhances your website’s visibility in the organic search results. On the other hand, Google Ads is an instant marketing channel that can attract leads immediately and begin to generate leads for your business.

SEO takes time to deliver results, whilst Google Ads can be set up and running in a matter of hours. The benefit of SEO is increased trust, greater search presence, and unlimited organic traffic potential. The downside is that it can take time to start ranking. Google Ads can deliver instant clicks, but it has a lower level of perceived trust with users and is limited by your daily budget.

Choosing between SEO and Google Ads depends on your goals. There is no “right” answer.

If you’re looking for a mix of short and long-term wins, then it makes sense to invest in both ads and SEO concurrently with the goal of reducing your paid marketing spend once your SEO starts to take effect.

An SEO strategy can help just about any type of business to increase their exposure and build a stronger brand presence online. Almost every type of business can benefit from an SEO strategy. For some businesses, SEO can be the primary marketing channel to reach customers online. For other types of businesses, SEO is just one marketing channel that you need to invest in alongside things like social media, brand awareness campaigns, and paid marketing campaigns.

Once you send through an enquiry, our SEO consultants will do research to identify the SEO potential for your business. Based on what we can see online and through our SEO tools, we will provide you with transparent advice about whether or not SEO is the right investment for your business. As an agency, we don’t do pushy sales. If we think we can help and we are going to provide value to your business, then we’ll work with you. If we believe that there are other marketing channels you should be looking at instead of SEO – we’ll also tell you.

Our goal is to provide search engine optimisation services that align with your business goals and drive real growth for your business. Traditionally, SEO agencies tend to overreport on metrics that don’t really matter – like Domain Rating, Domain Authority, and other metrics that don’t impact your performance. For us, it’s one of the most frustrating things about our industry. As a team, our goal is to provide our clients with transparent reports that align with KPIs for the business.

Some of the metrics that we include in your monthly report include:

• Organic clicks
• Organic visibility and impressions
• Keyword tracking and performance
• Year-over-year reporting insights
• Month-over-month reporting insights
• Traffic breakdown by channel
• Leads generated from organic
• Conversions generated from organic

We provide our clients with a complete and transparent 24/7 SEO dashboard that includes raw data insights from Google Analytics, Google Search Console, and our keyword tracking software. You can log in whenever you like to check your progress and gain a clear understanding of your progress.

SEO is an ongoing activity. There is no “set and forget” strategy that will keep you ranking at the top of the search results forever. The companies you see at the top of the organic search results are there because they continue to invest in their SEO strategy and refine it in line with Google’s continual algorithm updates. Continually producing new content and adjusting your pages in-line with new information and user experience metrics will all help you to stay ahead of your competitors.

SEO is a long-term marketing strategy that can take anywhere from 3 to 12 months to begin showing results. Building trust with search engines and users takes time, so the initial phase of your SEO efforts can be frustratingly slow. Once you start to gain the trust of users and search engines, your organic search presence can quickly multiply, delivering valuable organic traffic to your website. SEO requires consistent investment, and websites must continually update their content and design to stay current with the latest search changes and ensure a positive experience for users.

No, no one can provide guaranteed SEO results and Google even goes so far as to warning businesses against SEO agencies and SEO consultants that promise SEO results in their official documentation:

“Your prospective SEO should be able to give you realistic estimates of improvement, and an estimate of the work involved. If they guarantee you that their changes will give you first place in search results, find someone else.”

Based on your current position, we will provide you with an upfront projection of what we think is possible based on previous, similar campaigns. We are extremely conservative in our estimations and always do our best to exceed any projections that we put forward.

TLDR: No one should promise guaranteed #1 rankings – Google even warns against it.