Austpharma

An SEO strategy that continues to dominate the market.

Find out how Safari Digital worked with Austphrama to turn a small, five-page brochure style website into a high-performing organic lead magnet resulting in a 230.7% increase in organic visitors and a 500% increase in target keywords ranking in the top 3 positions.

About Austpharma

Austpharma is an Australian-based pharmaceutical manufacturing company offering end-to-end pharmaceutical and supplement manufacturing for clients in the health and wellness space. The company offers end-to-end manufacturing services that include pharmaceutical manufacturing, supplement and vitamin production, protein powder manufacturing, medicinal herb processing, and a full suite of packaging services including tablet, powder sachet, and pharmaceutical packaging.

Austpharma provides manufacturing and packaging services for a wide range of leading Australian brands in their state-of-the-art manufacturing and packaging facility. Their services cover the complete lifecycle of products from formulation and manufacturing right the way through to the packaging and labelling of products.

The Challenge

When we started with Austpharma, the website consisted of just five pages.

It was, in essence, a brochure or a modern-day business card that visitors could land on to find key information about the company. The website did not reflect the full range of services offered by Austpharma, their extensive experience, or the manufacturing and packaging services that made them a go-to solution for some of Australia’s best-known health and wellness brands.

The challenge was to take the services that were listed on the existing “our capabilities” page, conduct market research, audit competitors, and research keywords to position the brand in front of customers for each of their core services.

The Strategy

Our strategy was to turn a small, five-page website into a website with dedicated service pages that reflected the manufacturing and packaging services offered to customers. Through keyword research and competitor analysis, we split the project into two core verticals which offered significant organic opportunities:

Manufacturing services
Packaging services

Within each of these verticals we conducted keyword research, mapped out target keywords, and aligned each keywords with our high-intent cluster pages.

New pages created & added

We created six packaging services pages targeting 15 high-intent keywords with a total search volume of 990 searches per month.
We created seven manufacturing services pages targeting 17 keywords with a total combined search volume of 2,690 per month.

Strategy summary

Expand the site from a 5-page brochure style website into a keyword-aligned website with 13 new service pages across manufacturing and packaging.
Restructure site hierarchy to include two clear segments for packaging and manufacturing
Update the existing core pages on the website and integrated the new service pages
Develop unique, service-specific content that provided a clear breakdown of service capabilities, USPs, and processes for prospective clients.
Target a mix of high-volume and longtail keywords variations to capture users from first search to final conversion.
Created content marketing to support service pages, increase topical authority, and drive brand awareness to customers at different stages of the buyer journey.

The Results

Our SEO strategy for Austpharma delivered transformative results that continue to drive visitors and create value more than 12-months after the engagement. We took a website with no SEO presence beyond brand name searches and created a high-performing website that attracted new users.

Organic visitors increased by 230.7% in the first 6-months
Target keywords ranking in the top 3 increased by 500% in the top 3 months
Won more organic traffic for manufacturing + packaging search terms than any other competitor in Australia.

The Austpharma SEO strategy took a capabilities page on a brochure style website and transformed it into 13 service pages that drive more than 500 non-branded visits to the website each and every month. Austpharma now has an SEO strategy that reflects its position as a market leader and ensures that the brand is visible beyond branded searches and is now generating new, non-branded website visitors.