White Label SEO Services

Safari Digital is a leading SEO reseller providing white label SEO services for Australian digital marketing agencies and consultants. Spend more time focussing on your core competency and less time worrying about your clients’ SEO with outsourced SEO services.

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An Overview of White Label SEO Services

Growing a digital marketing agency is hard work. Juggling clients, staying on top of your workload and delivering consistent results for your clients is a full-time job. So when your existing web development, Google Ads, or digital client asks you about SEO services, you have three options:

Try to do the SEO yourself
Refer your client to another digital marketing agency
Partner with a white label SEO company to do the work for your client

Option 1: Do the SEO work yourself

This may seem like the easiest and most profitable option. After all, if you’ve worked in digital for long enough, then you may already have a good grasp on the basics of search engine optimisation (SEO). So when your client asks you about SEO for their business, you may

The best-case scenario is that you spend time learning about SEO, develop an SEO strategy for your client, and implement it to drive results.

The problem with this is that you spend more time learning about a new digital marketing medium and spend less time on your core competency – whether that’s web design, Google Ads, social ads, or any other digital marketing or digital service. In the long run, you lose valuable time that you could be spending doing what you do best.

White Label SEO Option 1: Do the SEO work yourself

Option 2: Refer your client to another digital marketing agency

Again, just like this first option, this may also seem like a reasonable option in this scenario. But here’s the thing: when you refer your existing client to another digital marketing agency, you are putting your reputation on the line.

If your client has a poor experience with the other digital provider, then it can shape the perception that they have of you, which can harm your relationship with the client.

Secondly, we all know that the digital marketing agency landscape is rather cut-throat. There’s no shortage of agencies trying to poach clients, and when you refer your client to another generalist digital marketing agency, you risk losing them for the service that you already offer.

White Label SEO Option 2: Refer your client to another digital marketing agency

Option 3: White label SEO partnerships

The third and final option – which is where we come into the picture – is white-label SEO. White-label SEO, or SEO reseller partnerships, is when a specialist SEO agency like us provides SEO services to your clients, whilst you deliver the work as your own.

The benefit of white label SEO partnerships is that you maintain a strong relationship with your client whilst delivering SEO work that is completed by experts in the field.

The benefit for your client is that they get SEO completed by experts, and instead of having multiple agencies that they need to liaise with, they have you as a single point of contact. After all, you already have a good relationship with them, they like working with you, and they trust the work that you do.

White Label SEO Option 3: White label SEO partnerships

What is White Label SEO?

White Label SEO is a partnership between two companies that enlists the help of an SEO professional or agency to deliver SEO services under the brand name of another company. Many website development companies and marketing companies in Australia choose to employ the help of a specialist SEO Agency (like Safari Digital) to fulfil the SEO requirements of their customers on behalf of their customers.

White label SEO partnerships allow businesses to retain their client for their core competency, while employing the help of an external SEO team to fulfil the SEO requirements of their clients.

A White Label SEO agreement is mutually beneficial for the agency outsourcing the work as well as the company receiving the White Label SEO work. Here are some of the reasons why this is a mutually beneficial partnership.

Benefit for agencies

Client retention
Increase scope to sell digital services
Professional SEO expertise for their clients

Benefit for clients

Professional SEO service is received
Single point of communication for all web-related work
Bundled pricing model

How does White Label SEO work?

It depends on your relationship with the client and whether we are taking over the SEO work from you or from another white label provider that you have previously worked with, or whether this is a new client that you are wanting to put forward SEO to.

However, here’s what the general process looks like:

Step 1

You come to us and share the details of the client and what they’re looking to achieve.

Step 2

We conduct an audit of their website and put forward an SEO strategy.

Step 3

We translate that SEO strategy into clear, easy-to-understand terms that you can confidently present to your client. We can even provide an email template that explains how it all works, ready for you to send directly to them.

Step 4

You meet with the client and discuss the strategy. From there, we determine the best path forward together.

Reasons to Work with a White Label Provider

If you’re a digital marketing consultant or a growing agency looking to retain more clients or expand your offerings, then White Label SEO could be the solution you’ve been looking for.

For agencies wanting to broaden their service offering and provide an end-to-end marketing solution for their clients, here are just a few reasons why they choose to work with us for their clients’ SEO:

1. Focus on Your Core Competency

Whether you’re a web developer, Google Ads specialist, media buyer, or anything else, once you start trying to do SEO on top of that, things can get complicated.

By deferring your SEO to a white label provider, you’re buying yourself more time to focus on the core competencies that have made your business successful.

2. Get Better Results for Your Clients

When you partner with an SEO reseller like Safari Digital, you’re deferring to experts. That means the results you achieve for your clients will be significantly better than if you tried to do the SEO yourself while learning the fundamentals.

Partnering with experts ensures your clients stay happy – and that they remain long-term partners in your business.

3. Hiring SEO Professionals Is Expensive

Building an in-house team of SEO professionals is expensive.

By partnering with a white label SEO provider, your business can scale its SEO requirements up or down as needed – with minimal investment and flexible solutions that adapt to your clients’ needs.

Our White Label SEO Strategy

We use proven SEO techniques to drive highly-relevant traffic for your clients

Initial Audit

Each white label SEO engagement starts with a complete reivew of the client’s website. We’ll identify the on-site, off-site, and technical elements that can be improved.

Keyword Research

We use keyword research and historical website data to uncover valuable, relevant search terms for your business. We map out your keyword strategy from the start and create a clear keyword strategy.

Competitor Analysis

We go deep to uncover competitors keyword strategy, highest performing web pages, and backlink strategy to give your clients an unfair ranking advantage.

Content Creation

SEO content writing that gives your website a solid foundation in Google. Our in-house SEO copywriters write relevant, valuable content that aligns with your brand and your SEO goals.

On Page Optimisation

We take a multifaceted approach to on page SEO to enhance the various front end and back end components of your website to improve your SEO performance.

Off Page SEO

Off-site SEO that builds trust with search engines, improves your overall website authority, and gives your website the best chance of ranking at the top of the search results.

Technical SEO

Our technical SEO experts implement technical search engine optimisation strategies that address the three elements of technical SEO; crawlability, website performance, and indexation.

Reporting & Tracking

Clear and transparent SEO reporting insights with a 24/7 reporting dashboard that shows rankings, website traffic, KPIs, and competitor performance.

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Take Your Agency to the Next Level with White Label Services

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White Label SEO FAQ

What does white label SEO involve?

An SEO Reseller or White Label SEO Agency provides SEO services to other digital agencies or consultants looking to expand their marketing services offering.

White Label SEO agencies are an external team who work on behalf of your clients to deliver search engine optimisation services. SEO reseller services are an effective way for agencies and digital professionals to expand the scope of their digital marketing services without employing a full-time team of SEO experts.

As a White Label SEO Agency, Safari Digital has an in-house team that handle every aspect of the SEO process. From on-site to off-site, and the technical and content factors that make a website rank, our team of specialists have it covered.

The white label SEO onboarding process is simple. We will perform an audit on behalf of your client and indicate what is needed to achieve the desired results. From there, we will put together an SEO proposal that will breakdown the timeline, billing schedule, and deliverables for each month. From there, you are free to add your margin on top.

In simple terms, SEO resellers work with digital agencies and consultants who want to expand their service offering into SEO, without the in-house professionals. SEO reseller services will save an agency or contractor from employing a team of SEO experts to service their clients.

What are the benefits of white label SEO?

White Label SEO services allow agencies to retain more clients, and streamline the communication process for their clients by having a single point of contact. Hiring white Label SEO services means that the agency can focus on their core competency, while knowing that the SEO needs of their clients are being fulfilled.

White Label SEO services are beneficial to the agency and to their clients by allowing SEO professionals to fulfil the SEO requirements on behalf of their clients, and reducing the client interaction. In many cases, the biggest challenge faced by SEO agencies is handling the client relationship and ensuring that the client is confident and comfortable in the service that they are being provided. White label SEO services allow SEO professionals to focus on delivering the best possible SEO service, without handling the day-to-day client interaction that can slow down the process.

What’s the difference between white label & SEO reseller services?

SEO Reseller Services and White Label SEO Services are essentially the same thing. Both services employ the help of an SEO agency to fulfil the search engine optimisation requirements on behalf of another marketing or agency professional’s client.

What is an SEO reseller?

An SEO reseller is a company that delivers SEO services to their clients through the proxy of a professional SEO service provider or agency. An SEO reseller usually has a base of clients that require SEO services, however, does not want to step away from their core competency to provide them to the client. Instead, an SEO reseller will employ the help of an outside professional or agency to deliver the search engine optimisation requirements of their clients.

How SEO reselling works?

The way that SEO reselling works will depend on the relationship that you have with your client. White label services are usually offered in these instances:

1. You are stepping away from offering SEO to your clients and need someone to continue to fulfil this workload.
2. You have a client that is asking about SEO services and would like to work with an external partner to fulfil those requirements.
3. You currently offer the client other services and have spotted the need for SEO in their business plan.

Do you provide white label SEO for other SEO agencies?

No, we do not carry out white label SEO work on behalf of other SEO agencies.

As an SEO Agency, we offer white label SEO services under specific conditions and to specific white label partners. When we started offering white label services, the objective was to assist companies or agencies that offer other digital (or non-digital) services to clients but lack the resources or expertise to offer it directly to their clients.

It’s important to mention that If you are digital marketing agency or an SEO agency that is advertising SEO services on your website as a core competency, then this is not a suitable partnership for our white label services. Relationships of this nature (in most cases) are a direct conflict of interest and are misleading to the end client. Here is where our reseller services may be suitable:

You are transitioning away from in-house and no longer wish to advertise SEO services
You are looking to fulfil the requests of your existing clients who are looking for assistance with SEO.
You are looking to expand on the breadth of services offered and provide an end to end digital offering to service your existing clients.

Do I need an existing relationship with the client to offer your white label SEO services?

Yes. It is required that you have a pre-existing relationship with the client to offer our white label SEO services. You must be working with the client on another project (or have done so in the past) in order to offer our white label services to them. You must also have a fundamental knowledge of SEO basics in order to relay information to the client.

White label SEO relationships are most successful when the SEO agency is left to focus on the task of getting outstanding search engine optimisation results!

SEO Services Backed by the Best Tools & Systems

Why Choose Safari for White Label SEO?

1. In-House SEO Is Expensive

According to data available from PayScale, an in-house SEO manager in Australia will earn between $100,000 and $120,000 per year. That means that your agency will need to take on another full-time employee with benefits, holidays, sick pay etc.

And that’s just for one professional. Most full-service agencies will have multiple SEO professionals handling a single client account. The truth is, some SEO specialists are going to be more suited to technical SEO and some are going to be suited to the content side of SEO. If you employ 2 SEO professionals and a supporting copywriter, you’re looking at more than $250,000 per year in salary alone.

That means that in order to be profitable, your business needs to be handling more than a quarter of a million dollars’ worth of SEO clients. Things are starting to get expensive. That means you need to start attracting new clients in order to justify keeping your SEO team on-board – it’s a vicious cycle that can compromise the core competencies of your marketing agency.

A report by Moz found that most agencies will price by the project. 70.1% of respondents revealed that they price based on the service, and most of them cost between $1,000-$7,500 per month. If we consider the above pricing, with a small SEO team, your agency will need to take on somewhere between 35-250 clients each month in order to be profitable with a full-time SEO team.

2. SEO Is More Important Than Ever

As a marketing agency owner, you know just how hard it can be to keep a steady flow of clients. Whether you do it through search engine optimisation or pay per click advertising, attracting new clients is critical to your success as an agency.

Therefore, it makes sense that your clients are going to want the same services that made your agency successful. SEO is a scalable way to increase traffic, revenue, and leads. Unlike PPC marketing which provides instant results, your business will continue to enjoy the benefits of a well-executed SEO campaign for months and years to follow.

SEO remains one of the most talked about marketing strategies because of its application in B2B SEO and B2C industries. A report by Forbes found that SEO is one of the biggest challenges faced by new businesses competing with established rivals. If your competitors have a large search engine presence, it can be overwhelming trying to bridge the gap.

Websites that show up on the first page of Google, irrespective of their niche, are able to continuously generate sales leads. SEO is a critical lead generator for all businesses.

3. SEO Is Getting Harder

Search Engine Optimisation is becoming more technical and more time-consuming. A study by Search Engine Journal found that the average length of content for page 1 Google results was 1,900 words.

In many cases, short and concise content is probably easier for users to read and understand, but it doesn’t deliver the same results as long-form content. Some questions can be answered in as little as one word, but that doesn’t mean that you can write a 50-word article and expect traffic.

Google values content with substance, facts, and references to established authority sites. Depending on the keyword competition, page 1 and 2 Google results can be flooded with long-form content that addresses every aspect (and more) of what is asked by the user.

Google’s search algorithm is one of the most complicated and dynamic pieces of code in the world. As a result, SEO tactics that worked 3-5 years ago do not work at all today. Google’s search algorithm changes more than 500 times per year, making it almost impossible for ‘part time SEOs’ to stay up to date.

Businesses are now more in tune with the power of organic search results. Local SEO is significantly more competitive than it was only a few years ago.

In short, SEO is more technical and more competitive than it has ever been. If your agency is not offering SEO as one of its key services with in-house SEO specialists, it is almost impossible to compete with agencies who offer it exclusively.

We are an Australian SEO Reseller who make it possible for full-service digital marketing agencies to offer SEO services as part of a holistic digital marketing plan. White label SEO means that agencies have a ‘go to contact’ who they can discuss client SEO projects with, mitigating the need to find a freelancer every time they need help with SEO work.

Benefits of Partnering with A White Label SEO Partner

If you own or manage a specialised online marketing agency, Safari Digital’s SEO Reseller Australia partnerships offer an easy way to expand your business, without the risk.

Working with an SEO reseller is a way to dip your toe into the waters of search engine optimisation without taking on the risks of a full time SEO team. Here are three good reasons why your marketing agency should consider working with an SEO reseller.

1. No upfront costs for tools

SEO is a technical process. Working with an SEO reseller means that you get access to paid SEO tools without committing to the exorbitant monthly fees. SEO specialists pay for better tools such as APIs and SEO research tools. They also have superior skills using these tools and know exactly getting the most out of them.

It goes without saying that someone working with similar data and the same tools day in, day out is going to know how to get the most of them. Understanding how to perform Technical SEO audits and implementing the necessary changes takes years of experience. Like any industry, the professional who dedicates all of their time to mastering one skill is going to be more proficient than someone with a baseline understanding of multiple skills.

2. SEO services that scale with your business

If you’ve worked or owned a marketing agency, you know that business can be anything but steady. One month you may be turning away potentially lucrative clients because you don’t have the manpower, the next month you may lose your biggest client and all of a sudden have too many people with not enough to do.

Outsourcing to an SEO reseller allows you to use more (or fewer) of the resources offered by the company. It’s difficult for small agencies to withstand rapid changes in workloads. By working with an SEO reseller like Safari Digital, you can delegate as much or as little work as you like on a project by project basis.

Owning or operating a marketing agency is full of ups and downs, an SEO reseller allows you to control variables and manage your risks.

3. Partner with SEO experts

Digital marketing is anything but predictable. SEO is perhaps the most dynamic aspect of digital marketing. As such, keeping up to date with the latest SEO trends and Google algorithm changes can be the difference between success and failure.

Google (and other search engines) have become more sophisticated in the way that read and interpret content. As a result, it’s become much more difficult to fool a search engine into showing your page on SERPs through manipulative SEO activities. That means that good SEO takes a lot more time to understand and implement.

Call us today on (02) 8006 9002 or head to the contact page to arrange your consultation about White Label SEO Services.

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The Blueprint for White Label SEO Success

Search engine optimisation is a complex process with a lot of moving parts. At Safari Digital, is our job to stay up to date with the latest on-site and off-site developments that affect how our (and your) clients rank in the organic search results.

Nothing is a secret. We don’t have a backdoor key to Google, and we don’t claim to have any overnight hacks. Instead, we focus on the off-site and on-site SEO elements that move the needle for our clients. Listed below are the on-page and off-page elements that we focus on to ensure your clients generate more leads, revenue, and income with our SEO reseller services.

On-site SEO

On-page SEO or off-site SEO involves optimising and improving all of the on-site and off-site SEO elements that impact how your website appears in the organic search results.

It’s our job to create content that crawl bots can easily crawl and understand, and that readers will love and engage with. Creating SEO friendly content is just the first step – creating copy that engages readers and funnels them towards your conversion goals.

Getting on-site SEO right is the first step towards improving organic visibility. Before we even consider the off-site factors that impact rankings, we need to address the following on-site elements.

Optimise Page Titles

Think of page titles as the chapter names in your book. The title must clearly convey exactly what users (and search engines) can expect to find on your web page. Page titles are one of the most important on-site SEO ranking factors. Correct keyword usage and optimisation (without going overboard) are essential to ensuring that your web page shows up for the desired search terms.

On-Page Copy

It should go without saying, but we are going to reiterate it any way – on-page copy and content is the most important on-site ranking factor. The keywords that you target, the way your text is written, and the structure of your content is essential for ranking well on Google search. As of this year, the average length of content for a web page on page 1 of Google for a mid-competition keyword is 1,890-words long. Writing 350-words of copy and hoping for page one rankings is a pipe dream. You need to commit to informative, carefully planned copy in order to rank #1 on Google.

Internal Links

Backlinks are a staple of off-site SEO – but did you know that your on-site internal link strategy also plays an important role in the way that Google crawls, indexes, and understands the hierarchy of web pages. Our SEO experts will take the time to plan out an internal linking strategy that improves your index rate and ensures that search engines understand the context and hierarchy of site content.

Meta Data

Your meta data matters. From meta descriptions to alt text, H-tags, canonical tags, and meta titles – we’ll ensure that your on-page meta data gives you the best chance of performing well in the search engine results pages. Some meta elements matter more than others. For instance, despite the prominence of meta descriptions – they do not directly impact the way that website rank. However, other meta elements such as H-tags, titles, and attributions play an indispensable role in effective on-page organic search strategy.

Technical SEO

There is a myriad of technical factors that will influence the way that a website ranks in organic search. Technical SEO is one of the most difficult factors of SEO and one of the best reasons that you should outsource your SEO clients to a company that understands the intricacies of on-page SEO and technical optimisations. Some of the most important technical factors that we address include:

• Webpage speed
• Accessibility
• Sitemap (HTML and XML)
• Broken pages
• Broken internal links
• Broken backlinks
• Duplicate content issues
• Structured data (schema markup)
• Robots.txt settings

In truth, there are more than 50 different technical factors that our technical SEO experts will audit when we start working with a new website. To rank well in Google search, you need to have a technical SEO expert on your side.

Off-site SEO

Off-site SEO or Off-page SEO refer to all of those factors that happen away from your website that impact how you rank in Google search. As of 2025, the way that a website ranks in Google is comprised of roughly 50% on-site and 50% off-site – although this number and estimated percentage is always changing. Off-page SEO refers to the elements that increase website trust and ensure that Google understands that you are a website worth showing for competitive search terms. The off-site elements that we focus on with our white label SEO clients include the following.

Google Business

Google Business is the most prolific online reviews platform. Google Business provides a way for users and customers to interact and for businesses to build trust with reviews from customers.

Google Business picks up from where review sites like Yelp and Trip Advisor left off – a global information aggregator that enables users to leave reviews and businesses to interact directly with clients. A recent survey found that users were 89% more likely to purchase from a business with online reviews. Of those surveyed, more than 90% of customers said that they checked online reviews before making a purchase or booking a service.

Customised Monthly Reports

White label SEO starts and finishes with monthly reporting. In order to measure progress and understand the impact that we are having for your clients – reporting is essential. We will use Search Console and Google Analytics to gain baseline data that will provide a measuring stick for progress throughout the campaign.

It’s important to know that each month is different. We all want a graph that goes up and to the right, but some months will be more challenging than others. In some months, we will see huge breakthroughs where traffic increases significantly, in others there will be a plateau. It’s our job to let provide insights into what is happening each month. Some of the most important data that we measure in our SEO reports include:

• Baseline traffic data
• Month on month traffic data
• Year on year traffic data
• Organic click through rate
• Time on page
• Conversion rate
• Top website pages
• Backlinks acquired
• Work completed
• Content delivered
• Ongoing scope of work

Backlinks

You cannot talk about off-site SEO without mentioning backlinks. Backlinks or link building plays an indispensable role in an effective SEO Strategy. Whether your client has worked with another SEO company in the past, or whether they are brand new to search engine optimisation – link building is an essential element in building online visibility and garnering trust with Google.

Some of the factors that we consider when link building include:

• The age and strength of the referring domain
• The relevancy of the referring web page
• The number of outbound links from that web page
• The anchor text being used for the link
• The authority of the referring link
• The age of the page that is referring to the website

Not all backlinks are going to have the same impact on organic search. We focus on the backlinks that build trust and deliver a long-term ranking improvement.

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Service Areas Across Australia

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Contact Details

(02) 8006 9002
hello@safaridigital.com.au
Level 2/11 York St, Sydney NSW 2000
Monday: 8am – 5.30pm
Tuesday: 8am – 5.30pm
Wednesday: 8am – 5.30pm
Thursday: 8am – 5.30pm
Friday: 8am – 5.30pm
Saturday: Closed
Sunday: Closed