The SEO Tamworth Experts
It’s no secret that finding a trustworthy and reliable digital marketing agency is hard work. In particular, finding the best SEO Tamworth agency that delivers on their “first-page results” promise can seem nearly impossible. In an industry that is built on everyone claiming to have the secret recipe for SEO success, how do you find one that actually knows what they’re doing?
Safari Digital is unlike any digital marketing agency you have worked with. For starters, we don’t claim to be the best at Facebook advertising, social media branding or Google AdWords. We focus exclusively on providing the best SEO services in Australia.
Our approach to Search Engine Optimisation has been refined over years of experience. With every business that we work with, we continue to learn and evolve. There are over 200 factors influencing Google’s search algorithm and they’re constantly changing. With so many elements at play, it makes sense to work with a dedicated Tamworth SEO agency.
We’re an ROI driven SEO agency in Tamworth. We believe that traffic without conversion is meaningless. Our SEO strategy is about finding where your target market is lurking and putting your business in front of them at exactly the right time.
Why Choose Us for SEO Tamworth?
Safari Digital is an ROI driven Tamworth SEO agency that leverages a wealth of performance data, competitor research, and years of experience to create SEO strategies that facilitate growth. In simple terms, we’ve been doing this for a long time and we know how to generate organic traffic, leads, and sales for your business with search engine optimisation.
We combine proven methodology with cutting-edge technology and passionate SEO Tamworth Experts. We don’t hide behind account managers, exaggerated traffic projections or theoretical improvements. We deal in facts, figures, and ROI. We’re motivated by helping businesses reach heights that they didn’t know were possible.
Working with Safari Digital SEO means you’ll gain all of the benefits of an in-house SEO consultant without, without the pitfalls and responsibility of a dedicated in-house SEO team. Safari Digital can work independently or collaboratively with your team and your business to set goals and implement organic marketing initiatives. Each step of our strategy is backed by time-tested data, sorted, and implemented to benefit your business.
Our SEO Strategy
We use proven SEO techniques to drive highly-motivated leads straight to your front door.
SEO Tamworth FAQ
How Does SEO Tamworth Work?
If you’re reading this, chances are you’re a business or website who was searching for SEO Tamworth. If that’s the case, you’re seeing the power of Search Engine Optimisation first hand.
If you’ve been researching Tamworth search engine optimisation services for your business or website, you’ve probably read a lot of conflicting information. The truth is, there are thousands of contradictory articles about. All you really need to know is that SEO is a repeatable process that is used to send signals to search engines (such as Google and Bing) that your pages are worth showing in the Search Engine Results Pages.
Google uses a complex mathematical formula with over 200 signals to determine its ranking algorithm. As a dedicated Tamworth SEO Agency, it’s our job to understand and implement the most important ranking factors so that you can out-rank and outperform your competition.
Unlike some of our competitors, we understand that what matters most to your business isn’t ranking charts or theoretical traffic. Our Tamworth SEO firm is obsessed with ROI. We drive highly-relevant traffic to your website by targeting the most lucrative and profitable keywords and key phrases for your business.
Why is SEO Important?
SEO is the most powerful inbound marketing strategy.
Unlike traditional advertising models which involve reaching out to customers even when they’re not interested in your products or services, SEO is an inbound marketing strategy that makes it easy for your audience to find you.
Search Engine Optimisation is customer-centric. You’re not cold calling, sending spam emails or interrupting with annoying pop-up ads, you’re appearing in front of potential customers organically in the search engine results pages.
SEO is more convenient and less intrusive for consumers. Instead of bombarding an unwilling audience with irrelevant information, you’re providing a valuable resource that is addressing their specific search query. We’ll find out what your potential customers are searching for and put your business in front of them at exactly the right time.
Whether you want to drive local, high-converting traffic to your business with a dedicated Tamworth Local SEO strategy, or you’re looking to break into the national or international market, we can build the blueprint for your success.
SEO or Google Ads - Which is Best?
Paying for advertising is expensive. 84% of Google’s revenue in 2018 was derived from advertising. Those ads that appear in the middle of articles and scattered throughout organic search results, that’s all Google Advertising.
The scary thing is, Google Advertising (AdWords) is getting more expensive by the day. In order to reduce paid advertising and create a lasting and sustainable revenue stream for your business, you need SEO.
To get seen by potential customers, your site and its content need to be optimised so that Google can read it and visitors can enjoy it. SEO is a delicate balancing act; your website needs to appeal to Google without sacrificing the user experience.
Google doesn’t want to show just any website to its searchers, it wants to show websites that are valuable to the user. Search Engine Optimisation is about understanding how to curate information in a way that search engines can understand, and users can enjoy.
What Are the key Benefits of SEO?
Working with a Tamworth SEO expert at Safari Digital delivers a tangible increase in search engine visibility for your business. But that’s not how we will measure the success of your SEO campaign. We stand by the belief that an increase in search engine visibility due to SEO is only beneficial when we can back it up with a measurable ROI after a set period of time.
There is a very clear difference between research phrases and buying phases when it comes to SEO. For example, take the 2 phrases: “Lounges” and “3 Seat Fabric Lounge Tamworth”. The first phrase may have a much higher search volume (which looks great on paper), whereas the second phrase has a lower search volume and a much higher purchase intent. We target key phrases that put your business in front of customers right when they are ready to buy.
How Long Does SEO Last for?
Unlike PPC (pay per click) and other paid advertising mediums, SEO provides a lasting digital asset for your business. Long after paid marketing campaigns have finished, SEO is working behind the scenes to deliver qualified leads to your business.
Compared to other Tamworth digital marketing mediums, search engine optimisation continues to deliver a return on investment for the weeks, months and, years after your investment has finished.
Safari Digital SEO services can be tweaked and scaled as your business continues to grow. We’ll build a framework that drives your immediate business objectives and gives you the space to grow and evolve down the line.
How Do You Approach SEO in Tamworth?
Our strategy for Tamworth SEO has been developed and refined by working with clients in almost every industry. SEO is dynamic and we never stop learning.
We’ll do a full analysis of your website, content and current position in order to understand what is holding you back.
Once we’ve identified changes that can be made both on and off-site, we will then research keywords and key phrases which are going to drive traffic for your business. We take the time to research your competitors and implement strategies to help you outrank them for their most lucrative keywords.
Once we have all of the information we need, we then curate and create content to improve your search engine visibility and user experience.
Our Recipe for SEO Tamworth Success
Want to Hide a Secret? Do it on Page 2 of Google
The majority of Google users rarely make it past the first page of Google when making a search. To put a number on it, 92% of all search traffic will click-through to a first-page result. A mere 8% will venture further past, to page two or three of Google at most. If you’re not ranking well in search results, the chances of people finding your site are remarkably low.
In 2023, SEO is the most effective and productive online marketing strategy. 5.66 times more efficient than paid search marketing, search engine optimisation works to dramatically increase the search visibility of a website in organic search results.
Online users generally have more trust in organic search results than the listings being advertised to them by Google. While it seems businesses can buy their way to the top of search results, users are also very in tune with which listings are paid, and which are organic. For that reason, organic search marketing is much more useful than paid search advertising.
Make It Mobile-Friendly
Mobile search is fast becoming the most common way for users to interact with the internet. Ergo, optimising your website for mobile is one of the most critical steps to enhancing your online presence. Search research reveals that users who come by content on their phones that does not load or is poorly designed for mobile are likely to abandon the site in search of more mobile-friendly content. Furthermore, over 50% of users admitted that they would not recommend a business’ website that is not mobile-friendly.
In terms of search, mobile devices are more relevant than ever before. At least 30% of all mobile phone searches are made just before visiting a physical store. Instant gratification means users rely profoundly on their mobiles to find products and services, both online and offline. If users find your site difficult to engage with on mobile, they are less likely to associate with your offerings. Even if you work from a physical storefront – making your business model mobile friendly is imperative to allowing online searchers to get to know your business.
Target Your Local Audience
Almost 50% of all Google searches are based around location. Businesses not implementing local search optimisation will miss out on visibility for nearly half of all Google searches. Over 3.5 billion searches are being made on Google every single day; that means 1.6 billion of them involve geographical location. With so many users seeking products and services in their immediate vicinity, it pays off employ local SEO to get your website at the front line of local searches for your niche.
As a Tamworth SEO company, we specialise in helping small businesses make a dent on the local Tamworth market. By optimising for local search, we help businesses to uncover their most profitable and motivated leads nearby. Even if you run a product-based business, brick and mortar style operations are very much alive and well online – 78% of local searches will result in an offline purchase. The terms being used, “near me” and “buy now”, correlate directly with users wanting products and services in their local area – that’s where local search engine optimisation comes in.
Optimise Your Metadata
Page titles, or title tags, are one of Google’s algorithm’s most reliable relevancy signals. Page titles should accurately reflect the purpose of a page in a precise, short and transparent manner. Page title optimisation involves getting the most out of your page titles with keyword research and strategic placement to ensure pages are ranking for the right search terms.
Not only can page titles impact search visibility, but title tags and metadata have significant influence over how users behave with the listing in search results. While metadata does not account for a direct ranking factor, page title and metadata optimisation are decisive in getting searchers to click through to the page.
Create Great Content
Almost two-thirds of SEO experts would rank content creation and as their most powerful tool for SEO. The old saying rings true – Content is king in SEO, and a comprehensive content management plan is crucial to performing well in organic search results.
Producing and strategising great content for your pages is one of the critical factors to getting your site noticed. However, the work is not finished once you’ve published an article or set a new page live. Renewing existing content with lengthened written content and updated images can increase organic traffic by an insane 111.3%, making it one of the most time-effective and efficient strategies to keeping your content relevant and ranking well.
Modifying On-Site Elements
On-site optimisation for SEO Tamworth refers to the process of modifying aspects of a website and their pages to improve overall search engine visibility. Before off-site SEO strategies can provide your site with authority and credibility, the on-site components of a website need to be adapted to ensure everything is optimised for maximum impact.
Detailed and optimised content will make your business an authoritative figure in your niche or industry. Quality content = quality user experience = improved search visibility. Our SEO services Tamworth on-site optimisation will involve a thorough competitors analysis, extensive keyword research, and a comprehensive fool-proof strategy to optimise page titles, metadata, keyword saturation and user experience for each page.
Backlinks For Authority & Trust
If you’re not new to SEO, you may know a thing or two about backlinks. Earning a healthy and meaningful backlink profile is one of the most fundamental motions to getting your Google to take your website seriously. External links communicate that a website considers another website to be authoritative, trustworthy, and a good source of information. Search engines rely on these signals to determine where and how a site will display in search engine results amidst other sites.
Back in the day, link building used to involve spammy techniques that were focused on high volumes of links with little regard to quality. Today, link building strategies have had to adapt to Google’s advanced algorithm and now centre on acquiring reliable and natural backlinks. In 2023, link building has been ranked as the most difficult and unpredictable elements of organic search marketing. As such, more than a third of businesses are allocating at least $1,000 a month towards their link building efforts today.
Operating as an SEO Agency Tamworth, the services we provide centre on establishing links that are safe, sustainable, white-hat and will remain unaffected during any algorithm updates. We focus on building real and reliable connections with other relevant businesses to ensure a sustainable and natural backlink profile.
Gain Traction with Google My Business
One of the most undervalued tools in SEO, Google My Business plays a crucial role in the way your business is perceived online. Almost two-thirds of companies are yet to claim their free Google My Business (GMB) listing; missing out on one of the fundamental aspects of an online presence.
For those late to the party, GMB is a free marketing and review platform set up by Google, working in combination with Google Maps and Google Search. Aiming to help users find businesses, products, and services in their nearby area, GMB works by using geographical proximity and relevancy to determine who sees which business listing and when.
When looking for your business or offerings, GMB is one of the first things users will see. Properly setting up and managing your GMB profile is crucial to gaining the trust of both users and Google. The search engine giant relies on the provided information to determine visibility, and users utilise the learnings to find the business location, contact details, reviews from previous customers, and website information.
As an SEO company Tamworth, don’t underestimate the power of a well-optimised GMB listing. GMB optimisation includes keeping information up to date and well-defined, optimising categories and titles, and regularly renewing the listing with fresh Google Posts and photos.
Utilising Internal Links
Similarly to external links, internal links are used to signal to search engines. Internal links are when one page links to another, within the same website domain. When you link one page to another, you communicate to search engines which page you deem to be the parent, more valuable, and more rankable.
Internal links can be used strategically to create a content hierarchy within your website. Internal links can establish a structure, navigating users and letting search engines which pages should rank before others.
Lasting Results. Lasting Traffic
SEO is an involved process that necessitates a comprehensive approach. Coming at it from all angles, our SEO services in Tamworth focus on creating a long-lasting and sustainable search engine presence for small businesses in Tamworth.
Each organisation and market that we work with is entirely individual; however, the underlying principles of each campaign remains the same. Whether you’re running a product or service-based business, if you’re trying to find a way to improve your local or national search visibility, then Safari Digital Tamworth may be the right team for you. We are a small yet mighty team of search experts who are passionate about helping other businesses thrive in today’s digital market.
Get in Touch
What are you waiting for? Our team is ready to work with you to create a custom SEO strategy that will inundate your business with high-converting leads.
