what is trust flow - cover image

Trust flow is a score between 0 to 100 that indicates the perceived trust of a website based on the quality of backlinks that a website receives. The higher the score, the higher the level of perceived trust and therefore ranking potential of a website.

A website with a higher trust flow score than citation flow score will typically have good quality backlinks.

The trust flow score metric developed and maintained by the Majestic SEO tool – a popular choice for link research for SEO professionals and digital marketers. A trust flow score of 0 indicates the lowest level of trust, while a trust flow score of 100 indicates the highest level of website trust.

Trust Flow Definition According to Majestic

Trust Flow represents the quality of links that point to URLs and websites. A web page with higher Trust Flow than Citation Flow will usually have good-quality links.

majestic trust flow

What is the Difference between Trust flow and Citation Flow?

Trust flow and Citation Flow are two key metrics that the Majestic SEO Tool uses to understand the types of backlinks being acquired and measure the strength of a websites backlink authority. In simple terms, Trust flow refers to the Quality of links that a website receives, whereas Citation Flow refers to the Quantity of links that a website receives.

Citation Flow Definition According to Majestic

Citation Flow is a score which reflects the quantity of links that point to any given website. Citation Flow does not care whether a link is of good-quality, or poor quality.

What is the Difference between Trust flow and Topical Trust Flow?

Topical trust flow is another metric that has been developed and used by Majestic to illustrate the strength and ranking potential of a webpage based on the relevancy of a website. Topical trust flow is specific to the industry or niche that a website appears in. It is common for websites to receive multiple scores across a range of topics based on the Topical Trust Flow in that area.

Topical Trust Flow According to Majestic

With a score that shows where a website is positioned compared to the very best sites in over 800 categories, Topical Trust Flow illustrates the topical relevancy of a web page.

Is Trust Flow Important for SEO?

Yes and No.

Like any third party tool, trust flow is a third party metric that has been developed to help SEO and marketing professionals to make informed decisions when pursuing link building.

Different SEO tools use different metrics to measure the quantity and quality of backlinks that a website receives, as well as the relative ranking potential for keywords. Some of the popular SEO tools and metrics include:

Domain Ranking and URL Ranking – developed by Ahrefs, the DR and UR of a website is a score that measure the quantity and quality of links pointing to a website. DR is a logarithmic scale from 0-100. The higher the score, the better the backlinks that a website has in its backlink profile.

Domain Authority and Page Authority – developed by MOZ, the DA and PA of a website is a logarithmic scale from 0-100 that measures the quantity and quality of backlinks that a website receives. Again, the higher the score, the better the backlink profile and therefore ranking potential of a website.

Conclusion

Majestic Trust Flow metrics are a useful metric for SEO professionals to gauge the strength and relevancy of a websites backlink profile. Like any third party SEO tool metric, these metrics must be taken with a grain of salt. Higher metrics do not always correlate to higher rankings; however, they can be a useful reference point for link building.

We recommend reviewing competitor backlinks through more than one SEO tool to get a broader view of competitor backlink strategy and performance.