The March 2026 Google Core Algorithm Update is now rolling out and is expected to take up to 2 weeks to complete.

The March 2026 core update comes hot on the heels of the March Spam update which was announced on the 24th of March and wrapped up just 19h30m later on the 25th March.

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This is the first core update since the December 2025 core update which started on December 11 and lasted for 18 days causing widespread fluctuations to the search results.

We first found out about the update through he Google Search Central LinkedIn account where it was announced:

Today we released the March 2026 core update to Google Search.

This is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites. The rollout may take up to 2 weeks to complete.

We’ll update our ranking release history page when the rollout is complete:

The update was also confirmed on the Google Search Status Dashboard where it was confirmed that the updated started on 27 March 2026 at 02:14PDT with the following description:

Released the March 2026 core update. The rollout may take up to 2 weeks to complete.

March 2026 Google Core Algorithm Update Announcements

March 2026 Google Core Update Key Information

  • This is the first core update of 2026 and follows the most recent update from December 2025
  • This update was announced less than 48-hours after the completion of the March 2026 Spam update.
  • The update is expected to take up to 2-weeks to finish rolling out
  • There is no confirmation on what is being “targeted” – we will need to wait to piece together outcomes and draw some correlations.
  • Core updates affect all sites, regions, and languages
  • Changes to rankings during a core update do not indicate a “penalty”, instead, that other websites are being favoured.

What to expect during the March 2026 Google Core Update

As mentioned, the March Core update falls hot on the heels of the March 2026 Spam update. Interestingly, when compared to the August 2025 Spam update, the March spam update was incredibly sedate.

Having been witness to Google updates for years now, the best correlation that we can draw is that we tend to see a mild update followed by a very bumpy one. While there are no hard and fast rules here, it would be remiss not to point out this correlation that we have seen over the last few years.

Not all updates are bumpy and many of them tend to be felt in the weeks and months that follow. That said, whenever we get a particularly disruptive Google update, we often see a relatively sedate one to follow. Based on recent history and the fact that the March Spam update was rather sedate, we would not be at all surprised to see a very volatile few weeks during this update.

What should I do now?

As normal, Google has not provided any specific information or steps around what to expect during this update. There are no specific actions that you can take to mitigate or amplify the impact of the update. Instead, you should wait until the update finishes rolling out and then assess any changes relative to competitors.

What Happened in the March 2026 Google Core Update?

  • The March 2026 Google core update took 12 days to complete starting from the March 27 and wrapping up on April 8 2026.
  • The March 2026 Google core update was widely reported as being much more disruptive than the December 2025 core update that preceded it.
  • Data from Search Engine Land showed that 80% of top-three results shifted position during the rollout, with around 90% of top-10 URLs moving.
  • By definition, the March 2026 was one of the most volatile and disruptive core updates that we have seen in recent years.
  • It is believed that Google made a move towards publishing first data sources in the March 2026 core update. This idea was validated by the fact that specialist niche publishers, and industry voices saw a significant increase in traffic, whilst aggregator sites and “listicles” lost significant ground.
  • We believe that the March 2026 core update made efforts to “weed out” content that is being produced to influence LLM data retrieval (i.e. listicles and “best of” lists”) from low-authority sources.